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Creating Impactful
Augmented Reality Experiences
Claire Boonstra
Co-founder & Head of Platform and Community
Layar Platform - general overview
Content examples
Layar Player (embed a layer)
Discovery engine
Image Recognition
Payment...
We want to move people with Augmented Reality
Augmented Reality
Technology
=
Augmented Reality
Content
=
It’s about playing content
http://www.youtube.com/watch?v=b64_16K2e08
http://itunes.apple.com/nl/album/one-your-name-ep/id...
What does Layar do?
Three parts of the Layar ecosystem
Discovery Player
Publishing
1.000.000 active users 1.400 layers thousands of developers...
© 2010, Layar B.V.
Publishing Platform
implemented implemented Implemented In development In development Coming up
Dutch, ...
>40 Layar Partner Network members
© 2010, Layar B.V.
© 2010, Layar B.V.
3Games
EducationBusiness Social
Commerce Art
What does Layar play?
Art
Uninvited Art exhibition, MoMA
VPAP
Stedelijk Museum
Games
ARcade by HPSC
http://www.hpsc.fr/
3
3
GRAPH
© 2010, Layar B.V.
http://www.c2k.nl/
Conquar by C2K
3D Maze by HPSC
http://www.hpsc.fr/
© 2010, Layar B.V.
Splinter Cell by Muzar
http://www.muzar.org/
Information Services
Quake information
by Livespot
http://livespot.com.au/
3
© 2010, Layar B.V.
Amsterdam Fire Brigade
- Dangerous buildings
Quiznos by
Winvolve &Hoppala
http://www.hoppala-agency.com/&http://winvolve.com/
Social Services
Foursquare by TAB
http://www.tabworldmedia.com
Tweeps around by TAB
http://www.tabworldmedia.com
Building Blocks by SNDRV
http://sndrv.nl/
© 2010, Layar B.V.
Rolling Stones
by Augment Reality
http://www.augmentreality.co.uk/
Learning Experiences
© 2010, Layar B.V.
WTC
3
Berlin wall by Hoppala
http://www.hoppala-agency.com/
Markethall by NIA/in10
Other
V-Commerce
http://www.hpsc.fr/
© 2010, Layar B.V.
Prince of Persia by TAB
http://www.tabworldmedia.com
Book store tour example
Layar Player
Image Recognition
Discovery engine
Payment Platform
LPN & Pioneers
CMS
Adding to the world
One layer at a time
http://sndrv.nl/
Thank you
claire@layar.com
@claireboo
Creating Impactful Augmented Reality Experiences
Creating Impactful Augmented Reality Experiences
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Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

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Creating Impactful Augmented Reality Experiences

  1. 1. Creating Impactful Augmented Reality Experiences Claire Boonstra Co-founder & Head of Platform and Community
  2. 2. Layar Platform - general overview Content examples Layar Player (embed a layer) Discovery engine Image Recognition Payment Platform Layar Partner Network & Pioneers CMS
  3. 3. We want to move people with Augmented Reality
  4. 4. Augmented Reality Technology =
  5. 5. Augmented Reality Content =
  6. 6. It’s about playing content http://www.youtube.com/watch?v=b64_16K2e08 http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde
  7. 7. What does Layar do?
  8. 8. Three parts of the Layar ecosystem Discovery Player Publishing 1.000.000 active users 1.400 layers thousands of developers Browser
  9. 9. © 2010, Layar B.V. Publishing Platform implemented implemented Implemented In development In development Coming up Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ...
  10. 10. >40 Layar Partner Network members
  11. 11. © 2010, Layar B.V.
  12. 12. © 2010, Layar B.V.
  13. 13. 3Games EducationBusiness Social Commerce Art What does Layar play?
  14. 14. Art
  15. 15. Uninvited Art exhibition, MoMA
  16. 16. VPAP
  17. 17. Stedelijk Museum
  18. 18. Games
  19. 19. ARcade by HPSC http://www.hpsc.fr/
  20. 20. 3
  21. 21. 3 GRAPH
  22. 22. © 2010, Layar B.V. http://www.c2k.nl/ Conquar by C2K
  23. 23. 3D Maze by HPSC http://www.hpsc.fr/
  24. 24. © 2010, Layar B.V. Splinter Cell by Muzar http://www.muzar.org/
  25. 25. Information Services
  26. 26. Quake information by Livespot http://livespot.com.au/
  27. 27. 3
  28. 28. © 2010, Layar B.V. Amsterdam Fire Brigade - Dangerous buildings
  29. 29. Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/&http://winvolve.com/
  30. 30. Social Services
  31. 31. Foursquare by TAB http://www.tabworldmedia.com
  32. 32. Tweeps around by TAB http://www.tabworldmedia.com
  33. 33. Building Blocks by SNDRV http://sndrv.nl/
  34. 34. © 2010, Layar B.V. Rolling Stones by Augment Reality http://www.augmentreality.co.uk/
  35. 35. Learning Experiences
  36. 36. © 2010, Layar B.V. WTC
  37. 37. 3
  38. 38. Berlin wall by Hoppala http://www.hoppala-agency.com/
  39. 39. Markethall by NIA/in10
  40. 40. Other
  41. 41. V-Commerce http://www.hpsc.fr/
  42. 42. © 2010, Layar B.V. Prince of Persia by TAB http://www.tabworldmedia.com
  43. 43. Book store tour example
  44. 44. Layar Player Image Recognition Discovery engine Payment Platform LPN & Pioneers CMS
  45. 45. Adding to the world One layer at a time http://sndrv.nl/
  46. 46. Thank you claire@layar.com @claireboo
  • diegomfer

    Nov. 21, 2010
  • marjoleine

    Nov. 13, 2010

Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

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