Boards Summit 2010

1,691 views

Published on

Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,691
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide




















  • 30.000 people found an In n Out burger restaurant through Layar



















  • story-telling / guided tours

    42 POI
    2D and 3D images
    Streaming Video
    Auto-Triggers
    Educational
    Historical
    Fun!

  • 30.000 people found an In n Out burger restaurant through Layar
  • FIFA 2010







  • Boards Summit 2010

    1. 1. Claire Boonstra Co-founder March 24th 2010 © 2010, Layar B.V.
    2. 2. About Service launched in June 2009 Based in Amsterdam 32 people (internal and external, incl. part-time) Funded by Sunstone Capital and Prime Technology Ventures Available on Android and iPhone, Symbian to follow © 2010, Layar B.V.
    3. 3. What is Layar © 2010, Layar B.V.
    4. 4. Open platform Everybody can create their own Augmented Reality experiences on Layar © 2010, Layar B.V.
    5. 5. 450+ layers (1750+ in development) © 2010, Layar B.V.
    6. 6. 2500+ developers 70+ countries © 2010, Layar B.V.
    7. 7. Downloads Cumulative nr of first launches 1 mio W41 W43 W45 W47 W49 W51 W53 W2 W4 W6 W8 W10 © 2010, Layar B.V.
    8. 8. Android versus iPhone Spread of weekly first launches per device OS 100% 75% iPhone 50% Android 25% 0% Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 © 2010, Layar B.V.
    9. 9. Samsung: Global pre-installation agreement © 2010, Layar B.V.
    10. 10. Augmented Reality is an “Experience Medium” not just a functional tool © 2010, Layar B.V.
    11. 11. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    12. 12. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    13. 13. Where can I vote AugmentReality.co.uk © 2010, Layar B.V.
    14. 14. Where are the theaters Layer developed by Muzar (NL) © 2010, Layar B.V.
    15. 15. I’m hungry! Layer developed by AugmentReality (UK) © 2010, Layar B.V.
    16. 16. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    17. 17. Catch of the day Layer developed by AugmentReality © 2010, Layar B.V.
    18. 18. Ronald’s having fun Layer developed by Firehose © 2010, Layar B.V.
    19. 19. Lotus Cosworth T127 Layer developed by AugmentReality © 2010, Layar B.V.
    20. 20. Where did you see Avatar? Layer developed by ElipseAD © 2010, Layar B.V.
    21. 21. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    22. 22. Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V.
    23. 23. Old Valetta (Malta) Layer developed by Muzar © 2010, Layar B.V.
    24. 24. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    25. 25. Place 3D easter eggs around the world and leave a message for your friend Happy easter! Looking forward to see you again! Layer developed by Hoppala © 2010, Layar B.V.
    26. 26. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
    27. 27. Daily Cartoons Layer developed by Firehose © 2010, Layar B.V.
    28. 28. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    29. 29. Album Launch Layer developed by SystemK © 2010, Layar B.V.
    30. 30. Music starts playing automatically when reached pre-defined destination Layer developed by SystemK © 2010, Layar B.V.
    31. 31. Beatles Magical AR tour © 2010, Layar Layer developed by AugmentReality B.V.
    32. 32. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    33. 33. Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V.
    34. 34. Healthy ecosystem Layer developers: making money getting funded hiring people advertising their business building businesses © 2010, Layar B.V.
    35. 35. Outdoor x Augmented Reality Developed by TAB Worldmedia © 2010, Layar B.V.
    36. 36. Your AR experience on Layar? © 2010, Layar B.V.
    37. 37. Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V.

    ×