Sean Murray IND 408 Automotive Management Professor Noto Ford Windstar’s Cracked Rear Axles
History of Ford <ul><li>Ford was founded in 1903 by Henry Ford </li></ul><ul><li>The Model T </li></ul><ul><li>High demand...
Ford Windstar <ul><li>Model Years: 1995-2003 </li></ul><ul><li>2002 JD Power most dependable Mini-van </li></ul><ul><li>1 ...
What is a Recall? <ul><li>A recall takes place when a manufacturer notifies all owners of a specific vehicle of a conditio...
Ford Windstar Recall <ul><li>Ford is recalling 1998-2003 Windstar vehicles </li></ul><ul><li>20 States affected! </li></ul...
Recall Continued <ul><li>The fractured axle can affect vehicle handling and increase the risk of a crash </li></ul><ul><li...
Windstar Fractured Rear Axle (Broken in half)
What has Ford Done? <ul><li>Inspection of rear axle </li></ul><ul><li>Support brackets </li></ul><ul><li>If rear axle is c...
Ford’s Reinforcement Brackets
Windstar Front Subframe Defect <ul><li>Ford has issued yet another recall affecting Ford Windstars 1999-2003 </li></ul><ul...
Negative Effects <ul><li>Ford is paying out of pocket for rentals </li></ul><ul><li>Bad customer attitudes </li></ul><ul><...
Buy Back Program <ul><li>Ford is buying back Windstars </li></ul><ul><li>Repairs are not being completed because there are...
Ford Tech Interview <ul><li>What kind of repairs are you seeing done? </li></ul><ul><ul><li>Rear axle brackets are hardly ...
In Conclusion <ul><li>Ford and the automotive industry </li></ul><ul><li>Negative setback are bound to happen. </li></ul><...
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Ford

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Ford

  1. 1. Sean Murray IND 408 Automotive Management Professor Noto Ford Windstar’s Cracked Rear Axles
  2. 2. History of Ford <ul><li>Ford was founded in 1903 by Henry Ford </li></ul><ul><li>The Model T </li></ul><ul><li>High demand for vehicles </li></ul><ul><li>1922: Lincoln </li></ul><ul><li>1939:Mercury </li></ul><ul><li>One of the largest automotive manufactures </li></ul><ul><li>New Technology </li></ul>
  3. 3. Ford Windstar <ul><li>Model Years: 1995-2003 </li></ul><ul><li>2002 JD Power most dependable Mini-van </li></ul><ul><li>1 st Generation (1995-1998) </li></ul><ul><ul><li>Anti Lock brakes </li></ul></ul><ul><ul><li>Dual Airbags </li></ul></ul><ul><ul><li>Seven passenger seating </li></ul></ul><ul><ul><li>3.8L V6 or 3.0L V6 </li></ul></ul><ul><li>2 nd Generation (1999-2003) </li></ul><ul><ul><li>3.8L and 3.0L carried over </li></ul></ul><ul><ul><li>Featured dual sliding rear doors </li></ul></ul><ul><ul><li>Limited Model including a VCR entertainment center for rear passengers </li></ul></ul>
  4. 4. What is a Recall? <ul><li>A recall takes place when a manufacturer notifies all owners of a specific vehicle of a condition or defect that could affect safety or safe operation of the vehicle. Work dictated by a recall is completed at no charge to the vehicle owner. </li></ul><ul><li>According to the National Highway Traffic Safety Administration “a safety recall involving a motor vehicle or an item of motor vehicle equipment can be independently conducted by a manufacturer or ordered by the NHTSA. In either case, the manufacturer must file a public report describing the safety-related defect or noncompliance with a Federal motor vehicle safety standard.” </li></ul><ul><li>The manufacture must send a letter in regards to the recall </li></ul>
  5. 5. Ford Windstar Recall <ul><li>Ford is recalling 1998-2003 Windstar vehicles </li></ul><ul><li>20 States affected! </li></ul><ul><li>Heavy corrosion </li></ul><ul><ul><li>Snow </li></ul></ul><ul><ul><li>Road salt </li></ul></ul><ul><ul><ul><li>Corrosion has weakened the rear axle </li></ul></ul></ul><ul><ul><ul><li>Stress causes axle to crack </li></ul></ul></ul><ul><ul><ul><li>Fractures completely in half </li></ul></ul></ul>
  6. 6. Recall Continued <ul><li>The fractured axle can affect vehicle handling and increase the risk of a crash </li></ul><ul><li>Recall has affected 575,000 vehicles in the U.S. and Canada. </li></ul><ul><li>After two auto accidents and over 230 complaints to the NHTSA about the issue, Ford issued its report on August 26, 2010 and the recall began on October 20, 2010 </li></ul>
  7. 7. Windstar Fractured Rear Axle (Broken in half)
  8. 8. What has Ford Done? <ul><li>Inspection of rear axle </li></ul><ul><li>Support brackets </li></ul><ul><li>If rear axle is completely broken, the axle is too be replaced </li></ul><ul><li>Limited supply of axles </li></ul><ul><ul><li>Solid rear axles are expected to last the life of the vehicle </li></ul></ul><ul><li>If vehicle does not pass an inspection and is not fixed by Ford within 24 hours, then Ford will supply customers with a rental vehicle </li></ul>
  9. 9. Ford’s Reinforcement Brackets
  10. 10. Windstar Front Subframe Defect <ul><li>Ford has issued yet another recall affecting Ford Windstars 1999-2003 </li></ul><ul><li>Rear subframe mounts to body have signs of heavy corrosion. </li></ul><ul><li>A separation of both front subframe rear body mounts may result in separation of the steering intermediate shaft </li></ul><ul><li>This could result in reduced steering control increasing the risk of a crash </li></ul><ul><li>Safety recall began February 21, 2011 </li></ul><ul><li>Ford will make necessary repairs free of charge </li></ul>
  11. 11. Negative Effects <ul><li>Ford is paying out of pocket for rentals </li></ul><ul><li>Bad customer attitudes </li></ul><ul><li>Customers left without proper vehicle </li></ul><ul><ul><li>Minivans are replaced by smaller vehicles for rentals </li></ul></ul><ul><li>Effect futures sales </li></ul>
  12. 12. Buy Back Program <ul><li>Ford is buying back Windstars </li></ul><ul><li>Repairs are not being completed because there are so many vehicles and not enough supply to fix </li></ul><ul><li>Ford is offering trade in values to customers </li></ul><ul><li>They are offering $2000-$2500 incentive towards a new Ford vehicles </li></ul><ul><li>Up to $500 for a used vehicle in inventory </li></ul>
  13. 13. Ford Tech Interview <ul><li>What kind of repairs are you seeing done? </li></ul><ul><ul><li>Rear axle brackets are hardly being used because so many axle are not repairable. Axles are unavailable with such a high demand since they are not an item that is considered “wear and tear.” </li></ul></ul><ul><li>How many Windstars are at your dealership? </li></ul><ul><ul><li>At least 40 or more </li></ul></ul><ul><li>What are customers doing who are now left stranded without a minivan? </li></ul><ul><ul><li>Ford is offering to pay for a loaner car but they can not fix these van so they have to just keep paying for rentals. Many customer are also not receiving vehicles that are comparable to a minivan and more the size of a focus </li></ul></ul><ul><li>How could this have been prevented? </li></ul><ul><ul><li>Its something that untouched when the car was designed. Vehicles pass tests when it comes to certain conditions like weather but only on a short term basis. No one could predict the outcome of this type of damage </li></ul></ul><ul><li>Ford is now offering buy backs? </li></ul><ul><ul><li>Yes, they are giving customers somewhere around trade in value and money towards and new vehicle which is not to bad of a deal since most of the vans that come in are nearly 10 years old, with over 100k miles. It would probably be a new time for a lot of customers but some people just can not afford a new vehicle in the economy so it’s a tough place for customers and Ford. </li></ul></ul>
  14. 14. In Conclusion <ul><li>Ford and the automotive industry </li></ul><ul><li>Negative setback are bound to happen. </li></ul><ul><li>Sometimes things are unexpected and failures are unpredicted </li></ul><ul><li>What the manufacture does to solve the issues </li></ul><ul><li>Ford did right! </li></ul><ul><li>I stand behind Ford </li></ul>

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