Social Media Lunch Learn June2011

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What is crowd sourcing? Does crowdfunding really work? Here are some examples.

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Social Media Lunch Learn June2011

  1. 1. Social Media Day 2011Lunch & LearnCrowdsourcing: Harnessing the Power of Social Media for Developing Business Projects and Raising Money for a Cause<br />Deborah Gonzalez, Esq.<br />Founder, Law2sm, LLC<br />deborah@law2sm.com<br />
  2. 2. Forgive Me Father, for I Have Linked <br />Our Father, who art in pixels,<br />Linked be Thy name,<br />Thy Web site come, Thy Net be done,<br />On Explorer as it is on Firefox.<br />Give us this day our daily app,<br />And forgive us our spam,<br />As we forgive those<br />Who spam against us,<br />And lead us not into aggregation,<br />But deliver us from e-vil. Amen.<br />NY Times: Maureen Dowd, February 8, 2011<br />
  3. 3. Funnies…<br />
  4. 4. Funnies…<br />
  5. 5. What is Social Media?<br />Social communication platform<br />Interactive, two-way communication<br />KISS = Keep it Social Stupid!<br /><ul><li>Engagement/Enchantment</li></ul>Old School – Old Media<br /><ul><li>Buy attention (paid advertising)
  6. 6. Beg for attention (free PR)
  7. 7. Bug for attention (sales)</li></ul>New School – Social Media<br /><ul><li>Currency (what is important at this moment)
  8. 8. Authenticity (credibility)
  9. 9. Relevance (to who is reading)</li></li></ul><li>What is Crowd Sourcing?<br />Jeff Howe, from Wired, tells us<br />
  10. 10. To outsource work to an unspecified group of people, typically by making an appeal to the general public on the internet <br /> ~ www.dictionary.com<br />
  11. 11. Describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations <br /> ~ http://en.wikipedia.org/wiki/Crowd_funding<br />What is Crowdfunding?<br />
  12. 12. The Beginning…<br />en.Wikipedia.org<br />
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  21. 21. For Business<br />IdeaVibes – www.ideavibes.com<br />
  22. 22. For Business<br />DesignCrowd – www.designcrowd.com<br />
  23. 23. For Business<br />99Designs – www.99designs.com<br />
  24. 24. For Business<br />99Designs – Examples <br />
  25. 25. For Business<br />The Process<br />
  26. 26. For Business<br />99Designs – Examples <br />
  27. 27. For Music & Creative Projects<br />Kick Starter – www.kickstarter.com<br />
  28. 28. For Music & Creative Projects<br />Indie Gogo - www.indiegogo.com<br />
  29. 29. For Charitable Causes<br />Chipin.com - http://cfc.chipin.com/chance-for-children<br />
  30. 30. Q&A<br />???<br />
  31. 31. Join the Conversation – Let Your Voice be Heard<br />Pass on two tidbits that you learned today to colleagues and friends.<br />Be part of our Tweetathon – donate to Chance for Children today via Chipin.com and let others know!<br />On your social media platforms – Facebook, LinkedIn, Twitter, etc. write a post about what you learned here today. Add the @law2smdeborah so others can follow the conversation.<br />Continuing being awesome!<br />

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