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Five Social Media Legal Myths Sept122011


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This presentation focuses on Five Social Media Legal Myths business professionals need to be aware of.

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Five Social Media Legal Myths Sept122011

  1. 1. Five Social Media Legal Myths<br />Deborah Gonzalez, Esq.<br />September, 2011<br /><br />Twitter: @law2smdeborah <br />
  2. 2. Forgive Me Father, for I Have Linked <br />Our Father, who art in pixels,<br />Linked be Thy name,<br />Thy Web site come, Thy Net be done,<br />On Explorer as it is on Firefox.<br />Give us this day our daily app,<br />And forgive us our spam,<br />As we forgive those<br />Who spam against us,<br />And lead us not into aggregation,<br />But deliver us from e-vil. Amen.<br />NY Times: Maureen Dowd, February 8, 2011<br />
  3. 3. Business is Changing<br />Social media platforms, smart phones and applications<br />Facebook®, Twitter®, Android®, and Angry Birds®<br />Financial payouts and consequences of social media<br />Social media mistakes costing reputations, resources, and jobs <br />
  4. 4. Myth #1<br />Social Media is Free and Should be let Free…<br />not as expensive as traditional media, but it does have a cost – the cost of time and resources (including staff) to apply it correctly and to protect the most valuable thing your company owns – its reputation! <br />
  5. 5. Myth #2<br />Anyone Can Do It…<br />Would you let a techie balance your company books? Would you let your accountant do your marketing? Would you let your lawyer design your logo?<br />Make sure to get the right professional!<br />
  6. 6. Myth #3<br />Do it Now and Do it Fast…<br />It takes less than 5 minutes to set up a Twitter Account, but have you thought about your goals for having the Twitter account?<br />What’s your plan?<br />Have a social media plan that is feasible, effective, and in compliance with professional, ethical, and legal rules.<br />
  7. 7. Myth #4<br />Don’t Tout Your Success…Everyone Will See It…<br /> You use social media to market your brand and you can use other media to market your social media presence and you use social media to loop back to your website, etc., etc., etc.<br />Don’t tout – shout!<br />
  8. 8. Myth #5<br />There are No Rules and Current Laws Don’t Apply<br /> Unwritten cultural norms in this digital environment. <br /> A language that the insiders know<br /> A protocol to the conversation<br />A slippery slope of legal violations<br />
  9. 9. Resources<br />Law2sm<br /><br />Reformation Productions<br /><br />North Georgia Business Connection<br /><br />
  10. 10. Q&A<br />???<br />
  11. 11. Upcoming Event<br />Tapas and Tweets: Social Media & Employee Policies<br />Location: The Vineyard Wine Market, The V2 Room<br />2022 Powers Ferry Rd. - Suite 210 , Atlanta, (770) 226-0099<br />Register:<br />For more info:  info@law2sm.comFee: $30<br />