Binders Social Media Art Law Spet2011

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What do artists need to know about social media and the law when they put their art online?

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Binders Social Media Art Law Spet2011

  1. 1. Artists, Social Media, and Law<br />Deborah Gonzalez, Esq.<br />dgartlaw@att.net<br />deborah@law2sm.com<br />
  2. 2. Overview<br />Art Online<br />Marketing<br />Exposure/Awareness/Advocacy<br />Venue<br />Censorship<br />Liabilities<br />Social Media Art<br />Creation<br />Performance<br />Social Art Collaboration<br />Q&A<br />
  3. 3. Overview<br />Why be online?<br />So art lovers can find your art<br />So art buyers can find your art<br />So art collectors can find your art<br />So art professionals (media) can find your art<br />So they can verify you and your art<br />So they can purchase your art<br />So they can engage with you the artist<br />
  4. 4. Art Online<br />Art Online<br />Traditional Art<br />Depicted/Displayed online via images/photographs<br />Why – to market/sell/promote/raise awareness/raise funds<br />Websites, Blogs, Social Media Platforms<br />
  5. 5. Art Online<br />Case: Unger and his Firebowls<br />Artist Uses Social Media to Fund Legal Defense http://www.kickstarter.com/profiles/johntunger/projects/created<br />Online Radio Interview: John T. Unger http://tcattorney.typepad.com/tc/2010/06/artist-uses-social-media-to-fund-legal-defense-.html<br />
  6. 6. Art Online<br />Advocacy<br />Art Advocacy Day<br />http://www.facebook.com/pages/Arts-Advocacy-Day/48864032049?sk=app_202743609754154<br />
  7. 7. Art Online<br />Art Online<br />Websites (of the artist or of those who represent the artists or is selling the artists’ works)<br />Blogs (of the artist or…)<br />Social Media Platforms<br />
  8. 8. Art Online<br />Art Online<br />Blogs – What makes a good Art Blog?<br />Have something worthwhile to contribute to the ongoing conversation about art<br />Write from your experience – make sure to have experience!<br />Post on a regular basis<br />Engage with your reader and encourage interaction<br />Make it look “nice” – the right graphics, images, etc.<br />
  9. 9. Art Online<br />Social Media Platforms – They become the “Venue” & Your Digital Presence<br />Facebook<br />Fan Pages vs. Personal Page<br />Twitter<br />Linkedin<br />Groups<br />YouTube<br />Virtual Galleries & Museums<br />Other<br />
  10. 10. Art Online<br />Virtual Galleries & Museums<br />Has social media transformed their roles?<br />Artists can now curate their own virtual galleries.<br />Do you want to?<br />
  11. 11. Art Online<br />#HighTweetup<br />http://law2sm.com/tweetup-at-the-high-museum-of-art-atl/<br />www.high.org<br />
  12. 12. Art Online<br />Social Media Platforms – Legal Concerns<br />Intellectual Property Rights (CR, TM)<br />Publicity Rights<br />Privacy Rights<br />Defamation (avoid derogatory comments)<br />Terms of Use/Service Agreements<br />Link Don’t Cut & Paste (Attribution/Public Domain)<br />LinkedIn – Manage Social Advertising Box<br />
  13. 13. Art Online<br />Social Media Platforms – Legal Concerns<br />What you post can come back to haunt you – Social Media does not go away!<br />There could be Consequences to your reputation. You need to monitor and respond accordingly.<br />
  14. 14. Art Online<br />Case: Stevie vs. Urban Outfitters<br />May, 2011<br />Stevie, independent designer, posts on her blog how Urban Outfitters “ripped off” her necklace design; It became a national tweeting trend calling for a boycott.<br />
  15. 15. Art Online<br />Artists’ Digital Legacy<br />Facebook Memorialize a Page<br />http://www.facebook.com/help/contact.php?show_form=deceased<br />
  16. 16. Art Online<br />Censorship Online<br />Standards of Obscenity still apply – but on a worldwide scale.<br />Government Monitoring – national security (London – inciting riots)<br />Be careful of wiki-type websites that allow user-generated modifications to your posts.<br />
  17. 17. Social Media Art<br />Creation<br />By using social media as the medium or<br />By using social media as a theme or<br />Both<br />
  18. 18. Social Media Art<br />NYC Poetweet with the Mayor – Facebook Page (April) http://www.facebook.com/#!/piypnyc?sk=app_7146470109<br />“I’m sorry this poem is a terrible mess/But what can you do in 140 characters or less”<br />If Tolstoy used Twitter to write “war & Peace”/The hours to read it would surely decrease.”<br />
  19. 19. Social Media Art<br />LA Street Artist’s Unfiltered Take on Facebook as “Social Cigarettes”; 2Wenty<br />http://www.forbes.com/sites/kashmirhill/2011/04/06/l-a-street-artists-unfiltered-take-on-facebook-social-cigarettes/<br />Side note: Graffiti/Street Art is illegal in many states<br />
  20. 20. Social Media Art<br />Twitter Portraits –Kunst Buzz; a Netherlands-based company that creates portraits using your Twitter feed.<br />
  21. 21. Social Media Art<br />Icon Designs –http://slodive.com/freebies/massive-social-media-icon-collection/<br />
  22. 22. Social Media Art<br />Performance<br />Tell Me: http://www.youtube.com/watch?v=P4gL_FEbZaU<br />
  23. 23. Social Media Art<br />CNN: Social Media Art Brings Virtual Audiences into Cyber Galleries<br />http://www.cnngo.com/sydney/play/social-media-art-brings-virtual-audiences-cyber-galleries-600841#ixzz1Xkcf2BGc<br />
  24. 24. Social Media Art<br />Social Art Collaboration<br />
  25. 25. Social Media Art<br />Case: Crowd Sourcing<br />
  26. 26. Q&A<br />
  27. 27. Thank you!<br />

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