Borders Bookstore<br />
Business Core<br />Book store with a local tradition<br />Large selection of books, magazine<br />Book reading events <br ...
Competition<br />Local<br />Schuler<br />Barnes and Noble<br />Online<br />Amazon<br />Apple iBook<br />
Contributing reasons to the downfall of Borders’s current business model<br />Economic downturn of 2008<br />Cutback on bo...
Saving grace of Borders local stores<br />Book signing events<br />Poetry nights<br />Brings people into the store<br />Li...
Cost reduction efforts	<br />Reduce the size of  management team<br />Strategically close stores that have not performed w...
Proposed strategy to raise profitability<br />Social network allows instant updates to events happening within Borders sto...
Continuation <br />Create prizes for people who follow Borders on social networking sites<br />Twitter<br />Facebook<br />...
Strategy #2<br />Profitability comes from people spending time in the store and actually purchase items<br />People can co...
Continuation<br />Books will eventually reside in digital form in the future<br />10 years? unlikely<br />30 years? probab...
Upcoming SlideShare
Loading in …5
×

NMDL Borders

438 views

Published on

New media driver licenses Borders bookstore.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
438
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NMDL Borders

  1. 1. Borders Bookstore<br />
  2. 2. Business Core<br />Book store with a local tradition<br />Large selection of books, magazine<br />Book reading events <br />Poetry nights <br />Book signing events<br />Drink bar (Coffee, Juice, Expresso, Desserts)<br />
  3. 3. Competition<br />Local<br />Schuler<br />Barnes and Noble<br />Online<br />Amazon<br />Apple iBook<br />
  4. 4. Contributing reasons to the downfall of Borders’s current business model<br />Economic downturn of 2008<br />Cutback on book spending (discretionary spending)<br />Prominence of online based book stores<br />Amazon<br />Emergence of Electronic Reader<br />Electronic readers have matures to provide a genuine reading experience on screen<br />
  5. 5. Saving grace of Borders local stores<br />Book signing events<br />Poetry nights<br />Brings people into the store<br />Likeliness of spending on drinks or magazine<br />Book reading events<br />Volunteer readers<br />Likeliness of spending on drinks <br />Closing of other local competitions<br />
  6. 6. Cost reduction efforts <br />Reduce the size of management team<br />Strategically close stores that have not performed well in the past<br />Strengthen incentives for people to come into the stores that are doing well<br />Promote Border’s own ebook business model<br />On demand book downloads to personal ebook devices<br />Create larger collection of eBooks than competition (currently 2.3 million eBooks available for download)<br />
  7. 7. Proposed strategy to raise profitability<br />Social network allows instant updates to events happening within Borders store<br />Build incentives for people who primarily download the books to come into the store<br />Extra content for instore retrieval to people who download eBook version of same book<br />Art work<br />
  8. 8. Continuation <br />Create prizes for people who follow Borders on social networking sites<br />Twitter<br />Facebook<br />Google+<br />
  9. 9. Strategy #2<br />Profitability comes from people spending time in the store and actually purchase items<br />People can come into store to use free wifi service to interact with other readers<br />Book review<br />Content ideas<br />Errors found in content<br />Character discussion<br />
  10. 10. Continuation<br />Books will eventually reside in digital form in the future<br />10 years? unlikely<br />30 years? probably<br />50 years? Eventuality is certain <br />Borders will need to strengthen it’s online eBook presence, expanding eBook reading capability to other mobile platforms (windows mobile, Android)<br />Allow for more interactivity for people using Ebooks to make it interesting for readers<br />

×