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CHAPTER 4: BASIC
REQUIREMENTS OF
GOOD STORIES
Accuracy
Verification
Objectivity
Attribution
Balance and fairness
Clarity
C...
Definitions
• Credibility
• Fact
• Opinion
• Truth
• Bias
• Objectivity
• Balance
• Fairness
• Accuracy
Definitions: Credibility
•Deserving of being trusted and believed
Definitions: Fact
•A piece of information that has
been verified or is known to be true.
Examples:
• U Thein Sein is the
p...
Definitions: Opinion
• Go beyond what is known to assert a belief,
conclusion or prejudice.
Examples:
• U Thein Sein is a ...
“JUST
the
FACTS,
ma’am” Police Sgt. Joe
Friday from the 1950s
“Dragnet” TV show in
the United States.
Byjaydex
Fact or opinion?
The defendant’s confession
came at the end of the
depositions in the trial for the
2008 Mumbai attacks, w...
Fact or opinion?
The defendant’s confession
came at the end of the
depositions in the trial for the
2008 Mumbai attacks, w...
Fact or opinion?
a. Mitt Romney’s futile election
campaign came to a disappointing
end last night as the exhausted
candida...
Fact or opinion?
a. Mitt Romney’s futile election
campaign came to a disappointing
end last night as the exhausted
candida...
Fact or opinion?
a. Mitt Romney’s futile election
campaign came to a disappointing
end last night as the exhausted
candida...
Definitions: Truth
•Verifiable facts
ByDaveblog
Definitions: Bias
•A way of looking at the world that
values one group, person or
philosophy over another.
ByHonestReporti...
Definitions: Objectivity
•Reporting on a subject fairly
without being influenced by
personal beliefs, feelings or biases.
...
Definitions: Balance
•Reporting all sides of a subject
without favoring one over another
ByvaXzine
Definitions: Fairness
•Treating all people and subjects in
an equal, even-handed and
reasonable way.
ByThePizzaReview
Definitions: Accuracy
•Being correct, true and precise.
• Which is more precise?
a. The woman is very tall.
OR
b. The woma...
10 most common errors
1. Misquotation
2. Numbers wrong
3. Misspelling
4. Job title wrong
5. Name wrong
6. Location wrong
7...
Major error
of fact in
your story =
ZERO
Accuracy
NEVER
ASSUME
Accuracy
What does
ASSUME
spell?
Accuracy
ASS
U
ME
Byhorslips5
Accuracy
Accuracy checklist
Accuracy
Definitions: Verification
The steps a reporter takes to
make sure that the information a
source gives to him or her is tru...
ASK:
HOW
DO YOU
KNOW THAT?
Verification
If your mother says she loves
you,…
ByDinJimenez
Verification
CHECK
IT
OUT!
Verification
By Din Jim
Verification
http://ethics.npr.org/category/memos-from-memmott/
Verification
http://ethics.npr.org/category/memos-from-memmott/
Verification
Verification
ASK:
HOW
DO YOU
KNOW THAT?
Verification
Verification
GET IT
FIRST,
BUT GET IT
RIGHT.
Verification
Verification
In 2011, 18 shot, including
U.S. Rep. Gabrielle Giffords; six died
NPR reports:
Congresswoman
Gabrielle Giffords dead
The story was
wrong!
Verification
Others reported the error
“A lie gets halfway around
the world before the truth
has a chance to get its pants
on.”
Verific...
How did NPR
get it wrong?
•2 sources, but both anonymous
• Local sheriff’s office
• Congressional office
•Neither source h...
Lessons
•In reporting a death, the best sources
are the hospital, funeral home or
family – those with first-hand
knowledge...
Impact of the mistake
•Caused
enormous
grief to her
family and
friends
•Damaged
NPR’s
credibility
Verification
Definitions: Objectivity
•Reporting on a subject fairly
without being influenced by
personal beliefs, feelings or biases.
...
Objectivity
Objectivity
http://bit.ly/1ITiuLl
http://bit.ly/1ed023t
Definitions: Attribution
• The way in which the reporter describes
the source of a quote or information.
• When to use: At...
Where is the attribution?
Firefighter Aye Ko raced into the burning house to carry
3-year-old Aung San Oo to safety. “I he...
Where is the attribution?
Firefighter Aye Ko raced into the burning house to carry
3-year-old Aung San Oo to safety. “I he...
Where is the attribution?
College spokesman Bo Mya said the fire damaged the
Human Resources offices on the ground floor, ...
Where is the attribution?
College spokesman Bo Mya said the fire damaged the
Human Resources offices on the ground floor, ...
Where is the attribution?
Justin Case, a Yale law professor and author of Death in
the Dorm, calls the issue “a ticking ti...
Where is the attribution?
Justin Case, a Yale law professor and author of
Death in the Dorm, calls the issue “a ticking ti...
Where is the attribution?
According to university records, third-year student Win
Aung sued the school for $1.7 million af...
Where is the attribution?
According to university records, third-year student
Win Aung sued the school for $1.7 million af...
Where is the attribution?
According to the National Fire Protection Association,
more than 2,000 fires occur at U.S. colle...
Where is the attribution?
According to the National Fire Protection
Association, more than 2,000 fires occur at U.S.
colle...
Where is the attribution?
“I’m moving out,” said second-year student Tin Oo. “Next
term, I’m renting an apartment off camp...
Where is the attribution?
“I’m moving out,” said second-year student Tin Oo.
“Next term, I’m renting an apartment off camp...
Balance and fairness
• Reporters interview sources from all sides.
• Balanced stories do not favor one side.
• Fair storie...
Definition: Clarity
•Written clearly so that readers
can easily understand a story
•Is well-organized
•Has no jargon
•Is c...
Original
• 1. at that time
• 2. on one occasion
• 3. a small number of
• 4. in addition to
• 5. went on to say
• 6. in the...
Original
• 11. once in a great while
• 12. a large number of
• 13. during the time that
• 14. at regular intervals in
time...
Original
• 21. completely destroyed by
fire
• 22. united in holy matrimony
• 23. plodded slowly
• 24. in the same manner a...
Original
• 31. at this point in time
• 32. went back to where he
came from
• 33. formulated a decision
• 34. yielded to an...
Original
• 41. passed away
• 42. “put to sleep”
• 43. smiles on their
faces
• 44. in a careful
manner
• 45. in a facetious...
Definition: Completeness
•Answers all of a
reasonable reader’s
questions. No “holes”
•5 W’s and H: Who,
What, When, Where,...
You are a reporter for The
Irrawaddy who has been assigned
a story on results of the Myanmar
Census, the first since 1983....
Who?
Who was counted?
What?
What was the total population?
What else was counted?
When?
When was the census taken?
Comp...
Where?
Where was the census taken?
Were any areas left out?
Why?
Why was the census taken now?
How?
How was the census ...
Completeness
http://bit.ly/mmcensus
Who was
counted?
What
was the
total?
Completeness
http://bit.ly/mmcensus
Where was
it taken?
When was
it taken?
What else
was
counted?
Completeness
http://bit.ly/mmcensus
How was it
taken?
Why was it
taken?
Completeness: Documents
http://www.dop.gov.mm/moip/
Completeness: Documents
http://bit.ly/myanmarcensus
•Sources: whom to talk to?
Census officials
•Documents: what documents?
Census report, Census website
•Places: where to ...
http://bit.ly/
mmcensus
Places:
might you
go?
Completeness: Documents
http://bit.ly/myanmarcensus
Completeness: Places
Completeness: Places
Highest
infant
mortality
rate
YANGON, Myanmar--
(BUSINESS WIRE) -- Starwood
Hotels & Resorts Worldwide
Inc. today announced its market
debut in Myanmar ...
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanmar ...
•Who is involved?
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market...
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanmar ...
•What is happening?
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
mark...
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanmar ...
• When was it announced?
• When will it open?
YANGON, Myanmar -- (BUSINESS WIRE)--
Starwood Hotels & Resorts Worldwide,
In...
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanmar ...
•Where will it be built?
YANGON, Myanmar -- (BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its...
Why?
YANGON, Myanmar--(BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanm...
Why?
•Why is Sheraton coming?
YANGON, Myanmar--(BUSINESS WIRE)-
-Starwood Hotels & Resorts Worldwide,
Inc. today announced...
How?
YANGON, Myanmar--(BUSINESS
WIRE)--Starwood Hotels & Resorts
Worldwide, Inc. today announced its
market debut in Myanm...
How?
• How much will it cost?
• How many rooms?
YANGON, Myanmar--(BUSINESS WIRE)--
Starwood Hotels & Resorts Worldwide,
In...
Write a better lead
YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels
& Resorts Worldwide, Inc. today announced its market...
Write it better
Completeness
A Sheraton hotel is coming to Yangon’s
Tamwe Township in 2017, becoming
the latest internatio...
1. Credibility
2. Fact
3. Opinion
4. Truth
5. Bias
6. Objectivity
7. Balance
8. Fairness
9. Accuracy
a. Reporting on all s...
1. Accuracy
2. Verification
3. Objectivity
4. Attribution
5. Balance
6. Fairness
7. Clarity
8. Completeness
a. The way in ...
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Chapter 4 - Basic Requirements of Good Stories - JNL-1102 - Reporting and Writing I - Professor Linda Austin - National Management College - Yangon, Myanmar

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This presentation is on Chapter 4 - Basic Requirements of Good Stories from "Reporting and Writing News: A Basic Handbook" by Peter Eng and Jeff Hodson. It was prepared by Professor Linda Austin for her JNL-1102 Reporting and Writing I students at the National Management College in Yangon, Myanmar, in June 2015.

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Chapter 4 - Basic Requirements of Good Stories - JNL-1102 - Reporting and Writing I - Professor Linda Austin - National Management College - Yangon, Myanmar

  1. 1. CHAPTER 4: BASIC REQUIREMENTS OF GOOD STORIES Accuracy Verification Objectivity Attribution Balance and fairness Clarity Completeness
  2. 2. Definitions • Credibility • Fact • Opinion • Truth • Bias • Objectivity • Balance • Fairness • Accuracy
  3. 3. Definitions: Credibility •Deserving of being trusted and believed
  4. 4. Definitions: Fact •A piece of information that has been verified or is known to be true. Examples: • U Thein Sein is the president of Myanmar. • New Zealand beat Myanmar 5-1 in the U-20 World Cup. • The population of Myanmar was 51.5 million, according to the country’s 2014 census. ByChathamHouse
  5. 5. Definitions: Opinion • Go beyond what is known to assert a belief, conclusion or prejudice. Examples: • U Thein Sein is a good president of Myanmar. • New Zealand should not have beaten Myanmar 5- 1 in the U-20 World Cup. • The population of Myanmar was 51.5 million, according to the country’s 2014 census, and is too small. ByChathamHouse
  6. 6. “JUST the FACTS, ma’am” Police Sgt. Joe Friday from the 1950s “Dragnet” TV show in the United States. Byjaydex
  7. 7. Fact or opinion? The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, which firmly established his participation in terror activity beyond any doubt. The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, in which 135 witnesses identified him as one of the gunmen who fired on commuters at the Mumbai station.
  8. 8. Fact or opinion? The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, which firmly established his participation in terror activity beyond any doubt. The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, in which 135 witnesses identified him as one of the gunmen who fired on commuters at the Mumbai station.
  9. 9. Fact or opinion? a. Mitt Romney’s futile election campaign came to a disappointing end last night as the exhausted candidate conceded defeat before 200 loyal supporters. b. Mitt Romney’s presidential election campaign came to an end last night as the Republican candidate conceded defeat before 200 cheering supporters. By davelawrence8
  10. 10. Fact or opinion? a. Mitt Romney’s futile election campaign came to a disappointing end last night as the exhausted candidate conceded defeat before 200 loyal supporters. b. Mitt Romney’s presidential election campaign came to an end last night as the Republican candidate conceded defeat before 200 cheering supporters. By davelawrence8
  11. 11. Fact or opinion? a. Mitt Romney’s futile election campaign came to a disappointing end last night as the exhausted candidate conceded defeat before 200 loyal supporters. b. Mitt Romney’s presidential election campaign came to an end last night as the Republican candidate conceded defeat before 200 cheering supporters. By davelawrence8
  12. 12. Definitions: Truth •Verifiable facts ByDaveblog
  13. 13. Definitions: Bias •A way of looking at the world that values one group, person or philosophy over another. ByHonestReporting
  14. 14. Definitions: Objectivity •Reporting on a subject fairly without being influenced by personal beliefs, feelings or biases. •The reporter keeps his or her own opinions and feelings out of the story as much as possible and reports only the facts.
  15. 15. Definitions: Balance •Reporting all sides of a subject without favoring one over another ByvaXzine
  16. 16. Definitions: Fairness •Treating all people and subjects in an equal, even-handed and reasonable way. ByThePizzaReview
  17. 17. Definitions: Accuracy •Being correct, true and precise. • Which is more precise? a. The woman is very tall. OR b. The woman is 183 centimeters tall. ByPetterDuvander
  18. 18. 10 most common errors 1. Misquotation 2. Numbers wrong 3. Misspelling 4. Job title wrong 5. Name wrong 6. Location wrong 7. Time wrong 8. Date wrong 9. Address wrong 10. Age wrong Factual newspaper errors ranked in order of frequency, according to research at the University of Oregon. From Inside Reporting, by Tim Harrower Accuracy
  19. 19. Major error of fact in your story = ZERO Accuracy
  20. 20. NEVER ASSUME Accuracy
  21. 21. What does ASSUME spell? Accuracy
  22. 22. ASS U ME Byhorslips5 Accuracy
  23. 23. Accuracy checklist Accuracy
  24. 24. Definitions: Verification The steps a reporter takes to make sure that the information a source gives to him or her is true. This may involve: (1) observation, (2) talking to other sources, (3) looking at documents. Verification
  25. 25. ASK: HOW DO YOU KNOW THAT? Verification
  26. 26. If your mother says she loves you,… ByDinJimenez Verification
  27. 27. CHECK IT OUT! Verification By Din Jim
  28. 28. Verification http://ethics.npr.org/category/memos-from-memmott/
  29. 29. Verification http://ethics.npr.org/category/memos-from-memmott/
  30. 30. Verification
  31. 31. Verification
  32. 32. ASK: HOW DO YOU KNOW THAT? Verification
  33. 33. Verification
  34. 34. GET IT FIRST, BUT GET IT RIGHT. Verification
  35. 35. Verification In 2011, 18 shot, including U.S. Rep. Gabrielle Giffords; six died
  36. 36. NPR reports: Congresswoman Gabrielle Giffords dead The story was wrong! Verification
  37. 37. Others reported the error “A lie gets halfway around the world before the truth has a chance to get its pants on.” Verification – Winston Churchill, prime minister of Great Britain
  38. 38. How did NPR get it wrong? •2 sources, but both anonymous • Local sheriff’s office • Congressional office •Neither source had first-hand knowledge •Did not follow policy requiring a top editor’s approval for the anonymous sources Verification
  39. 39. Lessons •In reporting a death, the best sources are the hospital, funeral home or family – those with first-hand knowledge. •Ask sources: how do you know that? •Follow policy requiring a top editor’s approval for anonymous sources •Don’t report as truth just because others are Verification
  40. 40. Impact of the mistake •Caused enormous grief to her family and friends •Damaged NPR’s credibility Verification
  41. 41. Definitions: Objectivity •Reporting on a subject fairly without being influenced by personal beliefs, feelings or biases. •The reporter keeps his or her own opinions and feelings out of the story as much as possible and reports only the facts. Objectivity
  42. 42. Objectivity
  43. 43. Objectivity http://bit.ly/1ITiuLl http://bit.ly/1ed023t
  44. 44. Definitions: Attribution • The way in which the reporter describes the source of a quote or information. • When to use: Attribute quotes, things you did not see yourself. Shows readers that you’re reporting what’s been said, not saying it yourself. • How: Use the verb, “said.” Identify source by name, occupation and other relevant details. • Where: Should usually be at beginning or end of sentence. Attribution
  45. 45. Where is the attribution? Firefighter Aye Ko raced into the burning house to carry 3-year-old Aung San Oo to safety. “I heard a child screaming,” Aye Ko said, “so I hacked through a wall and found him huddled in a corner. The poor kid was frozen in terror.” ByBenjaminJ.DeLong Attribution
  46. 46. Where is the attribution? Firefighter Aye Ko raced into the burning house to carry 3-year-old Aung San Oo to safety. “I heard a child screaming,” Aye Ko said, “so I hacked through a wall and found him huddled in a corner. The poor kid was frozen in terror [From Inside Reporting] ByBenjaminJ.DeLong Attribution
  47. 47. Where is the attribution? College spokesman Bo Mya said the fire damaged the Human Resources offices on the ground floor, but 99 percent of their computer files had been saved. The dorm will remain closed for at least two more days, Bo Mya said. [From Inside Reporting] ByJeremeRauckman Attribution
  48. 48. Where is the attribution? College spokesman Bo Mya said the fire damaged the Human Resources offices on the ground floor, but 99 percent of their computer files had been saved. The dorm will remain closed for at least two more days, Bo Mya said. [From Inside Reporting] ByJeremeRauckman Attribution
  49. 49. Where is the attribution? Justin Case, a Yale law professor and author of Death in the Dorm, calls the issue “a ticking time bomb.” Every dorm fire, Case argues, “proves that administrators would rather spend your tuition on sports than make campus buildings safer.” [From Inside Reporting] ByPennState Attribution
  50. 50. Where is the attribution? Justin Case, a Yale law professor and author of Death in the Dorm, calls the issue “a ticking time bomb.” Every dorm fire, Case argues, “proves that administrators would rather spend your tuition on sports than make campus buildings safer.” [From Inside Reporting] ByPennState Attribution
  51. 51. Where is the attribution? According to university records, third-year student Win Aung sued the school for $1.7 million after suffering third-degree burns in a 1987 dormitory fire. Win Aung convinced a jury that the fire had left her “too traumatized to continue her studies.” [From Inside Reporting] ByMeaghanO'Malley Attribution
  52. 52. Where is the attribution? According to university records, third-year student Win Aung sued the school for $1.7 million after suffering third-degree burns in a 1987 dormitory fire. Win Aung convinced a jury that the fire had left her “too traumatized to continue her studies.” [From Inside Reporting] ByMeaghanO'Malley Attribution
  53. 53. Where is the attribution? According to the National Fire Protection Association, more than 2,000 fires occur at U.S. colleges and universities each year, resulting in three deaths and 102 injuries annually, on average. Most of those fires occur early in the morning. [From Inside Reporting] Attribution
  54. 54. Where is the attribution? According to the National Fire Protection Association, more than 2,000 fires occur at U.S. colleges and universities each year, resulting in three deaths and 102 injuries annually, on average. Most of those fires occur early in the morning. [From Inside Reporting] Attribution
  55. 55. Where is the attribution? “I’m moving out,” said second-year student Tin Oo. “Next term, I’m renting an apartment off campus.” [From Inside Reporting] ByWagnerT.Cassimiro"Aranha" Attribution
  56. 56. Where is the attribution? “I’m moving out,” said second-year student Tin Oo. “Next term, I’m renting an apartment off campus.” [From Inside Reporting] ByWagnerT.Cassimiro"Aranha" Attribution
  57. 57. Balance and fairness • Reporters interview sources from all sides. • Balanced stories do not favor one side. • Fair stories treat all sides in an equal, even- handed and reasonable way. • When you can’t get a response from a particular side, you include how you tried to reach them. • “U Kyaw Soe did not immediately return a phone message requesting comment.” Balance and fairness
  58. 58. Definition: Clarity •Written clearly so that readers can easily understand a story •Is well-organized •Has no jargon •Is concise •Is specific •Has short words and sentences Clarity ByAlexeyKljatov
  59. 59. Original • 1. at that time • 2. on one occasion • 3. a small number of • 4. in addition to • 5. went on to say • 6. in the near future • 7. any one of the two • 8. at the present time • 9. told his listeners that • 10. all of a sudden Less wordy • 1. at that time then • 2. on one occasion once • 3. a small number of few • 4. in addition to also • 5. went on to say said • 6. in the near future soon • 7. any one of the two either • 8. at the present time now • 9. told his listeners that said • 10. all of a sudden suddenly Clarity
  60. 60. Original • 11. once in a great while • 12. a large number of • 13. during the time that • 14. at regular intervals in time • 15. tendered his resignation • 16. as long as (time, not space) • 17. not any one of the two • 18. was able to make his escape • 19. spell out in act detail • 20. brought to a sudden halt Less wordy • 11. once in a great while rarely • 12. a large number of many • 13. during the time that while • 14. at regular intervals in time regularly • 15. tendered his resignation resigned • 16. as long as (time, not space) • 17. not any one of the two neither • 18. was able to make his escape escaped • 19. spell out in great detail detailed • 20. brought to a sudden halt halted Clarity
  61. 61. Original • 21. completely destroyed by fire • 22. united in holy matrimony • 23. plodded slowly • 24. in the same manner as • 25. the time at which • 26. made an investigation of • 27. is of the opinion that • 28. a great number of times • 29. ended his talk to the assembled audience with the following statement: • 30. taken to the jail and locked up Less wordy • 21. completely destroyed by fire destroyed • 22. united in holy matrimony married • 23. plodded slowly • 24. in the same manner as like • 25. the time at which • 26. made an investigation of investigated • 27. is of the opinion that believes • 28. a great number of times many • 29. ended his talk to the assembled audience with the following statement: concluded • 30. taken to the jail and locked up jailed Clarity
  62. 62. Original • 31. at this point in time • 32. went back to where he came from • 33. formulated a decision • 34. yielded to an opinion • 35. in this modern world today • 36. researched to gather information • 37. due to the fact that • 38. a lot (frequency) • 39. a lot of (quantity) • 40. a lot of (a quality) Less wordy • 31. at this point in time now • 32. went back to where he came from returned • 33. formulated a decision decided • 34. yielded to an opinion deferred • 35. in this modern world today • 36. researched to gather information • 37. due to the fact that because • 38. a lot (frequency) often • 39. a lot of (quantity) many • 40. a lot of (quality) much Clarity
  63. 63. Original • 41. passed away • 42. “put to sleep” • 43. smiles on their faces • 44. in a careful manner • 45. in a facetious way • 46. a free gift • 47. foreign imports • 48. future prognosis • 49. in close proximity • 50. followed behind Less wordy • 41. passed away died • 42. “put to sleep” euthanized • 43. smiles on their faces • 44. in a careful manner carefully • 45. in a facetious way facetiously • 46. a free gift • 47. foreign imports • 48. future prognosis • 49. in close proximity near • 50. followed behind Clarity
  64. 64. Definition: Completeness •Answers all of a reasonable reader’s questions. No “holes” •5 W’s and H: Who, What, When, Where, Why and How •Sources •Documents •Places Completeness By dz roman
  65. 65. You are a reporter for The Irrawaddy who has been assigned a story on results of the Myanmar Census, the first since 1983. •5 W’s and H: Who, What, When, Where, Why and How •Sources: whom to talk to? •Documents: what documents? •Places: where go? Completeness
  66. 66. Who? Who was counted? What? What was the total population? What else was counted? When? When was the census taken? Completeness: 5 W’s and H
  67. 67. Where? Where was the census taken? Were any areas left out? Why? Why was the census taken now? How? How was the census taken? Completeness: 5 W’s and H
  68. 68. Completeness http://bit.ly/mmcensus Who was counted? What was the total?
  69. 69. Completeness http://bit.ly/mmcensus Where was it taken? When was it taken? What else was counted?
  70. 70. Completeness http://bit.ly/mmcensus How was it taken? Why was it taken?
  71. 71. Completeness: Documents http://www.dop.gov.mm/moip/
  72. 72. Completeness: Documents http://bit.ly/myanmarcensus
  73. 73. •Sources: whom to talk to? Census officials •Documents: what documents? Census report, Census website •Places: where to go? Census office, maybe follow-up stories in other parts of the country Completeness
  74. 74. http://bit.ly/ mmcensus Places: might you go?
  75. 75. Completeness: Documents http://bit.ly/myanmarcensus
  76. 76. Completeness: Places
  77. 77. Completeness: Places Highest infant mortality rate
  78. 78. YANGON, Myanmar-- (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Limited, the milestone signing builds upon the Sheraton first- mover advantage in the region. Completeness Write Qs: 5 Ws and 1 H Turn this press release into a story for the Myanmar Times
  79. 79. YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness Who?
  80. 80. •Who is involved? YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness Who?
  81. 81. YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness What?
  82. 82. •What is happening? YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness What?
  83. 83. YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness When?
  84. 84. • When was it announced? • When will it open? YANGON, Myanmar -- (BUSINESS WIRE)-- Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness When?
  85. 85. YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness Where?
  86. 86. •Where will it be built? YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness Where? Where in Yangon?
  87. 87. Why? YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness
  88. 88. Why? •Why is Sheraton coming? YANGON, Myanmar--(BUSINESS WIRE)- -Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness Background (past): • Many international hotel chains have entered the country since 2011: Accor, Hilton, Kempinski, Best Western, Royal Park • 3 million foreign visitors in 2014 Context (now): • 5 million foreign visitors expected in 2015
  89. 89. How? YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness
  90. 90. How? • How much will it cost? • How many rooms? YANGON, Myanmar--(BUSINESS WIRE)-- Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness
  91. 91. Write a better lead YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region. Completeness • Tamwe Township in 2017 • WHO DID WHAT? A Sheraton hotel is coming to Yangon’s Tamwe Township in 2017, becoming the latest international chain to take advantage of an expected surge in foreign visitors to Myanmar.
  92. 92. Write it better Completeness A Sheraton hotel is coming to Yangon’s Tamwe Township in 2017, becoming the latest international chain to take advantage of an expected surge in foreign visitors to Myanmar. What is happening? Where? When? Why? Who and How for later
  93. 93. 1. Credibility 2. Fact 3. Opinion 4. Truth 5. Bias 6. Objectivity 7. Balance 8. Fairness 9. Accuracy a. Reporting on all sides of a subject without favoring one over another b. Reporting on a subject fairly without being influenced by personal beliefs, feelings or biases c. A piece of info that has been verified or is known to be true d. Being correct, true and precise e. Deserving of being trusted and believed f. Going beyond what is known to assert a belief, conclusion or prejudice g. Verifiable facts h. A way of looking at the world that values one person, group or philosophy over another i. Treating all people and subjects in an equal, even-handed and reasonable way. REVIEW: Definitions
  94. 94. 1. Accuracy 2. Verification 3. Objectivity 4. Attribution 5. Balance 6. Fairness 7. Clarity 8. Completeness a. The way in which the reporter describes the source of a quote or information. b. Reporting on all sides of a subject without favoring one over another c. Written clearly so that readers can easily understand a story d. Reporting on a subject fairly without being influenced by personal beliefs, feelings or biases e. The steps a reporter takes to make sure that the information a source gives to him or her is true. f. Being correct, true and precise g. Answers all of a reasonable reader’s questions. h. Treating all people and subjects in an equal, even-handed and reasonable way. REVIEW: Basic requirements for stories

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