The Most Important
Task When Starting
Lauri Kutinlahti
050 331 2511
lauri@menestyminen.fi
Ideas!
= Assumptions
Ideas are build on Assumptions
Your plans are build on Assumptions
Ideas!
= Assumptions

=> Hypothesis
Turn assumptions into Hypothesis
You are a scientist and you can work with Hypothesis.
Hypothesis
Choose the riskiest Hypothesis from the business
point of view
Hypothesis
Build a Test
Test your business Hypothesis



Measure customers behaviour
Hypothesis
Build a Test
Analyze 

data
Does data validate
Hypothesis?
What can you learn
from the Test?
Hypothesis
Build a Test
Analyze 

data
Change your plans 

or continue?
Make a
decision
Hypothesis
Build a Test
Analyze 

data
Change your plans 

or continue?
Choose next 

hypothesis to test
–Ash Murray
“Iterate from plan A to plan that works”
–Vilfredo Pareto
“20% of tasks brings 

80% of results”
The Most Important Task When Starting
!
= Test Your Business Hypothesis
Thank you!
Lauri Kutinlahti
050 331 2511
lauri@menestyminen.fi
Sources
• The Lean Startup by Eric Ries
• Running Lean by Ash Murray
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The most important task when starting a new business - lauri kutinlahti

  1. 1. The Most Important Task When Starting Lauri Kutinlahti 050 331 2511 lauri@menestyminen.fi
  2. 2. Ideas! = Assumptions Ideas are build on Assumptions Your plans are build on Assumptions
  3. 3. Ideas! = Assumptions
 => Hypothesis Turn assumptions into Hypothesis You are a scientist and you can work with Hypothesis.
  4. 4. Hypothesis Choose the riskiest Hypothesis from the business point of view
  5. 5. Hypothesis Build a Test Test your business Hypothesis
 
 Measure customers behaviour
  6. 6. Hypothesis Build a Test Analyze 
 data Does data validate Hypothesis? What can you learn from the Test?
  7. 7. Hypothesis Build a Test Analyze 
 data Change your plans 
 or continue? Make a decision
  8. 8. Hypothesis Build a Test Analyze 
 data Change your plans 
 or continue? Choose next 
 hypothesis to test
  9. 9. –Ash Murray “Iterate from plan A to plan that works”
  10. 10. –Vilfredo Pareto “20% of tasks brings 
 80% of results”
  11. 11. The Most Important Task When Starting ! = Test Your Business Hypothesis
  12. 12. Thank you! Lauri Kutinlahti 050 331 2511 lauri@menestyminen.fi
  13. 13. Sources • The Lean Startup by Eric Ries • Running Lean by Ash Murray

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