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B to B summit 2014 par Aressy I Get+ I Oracle Marketing Cloud - Eloqua

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Pour la première fois en France le BtoB Summit réunit les experts du marketing et de la communication dédiés au BtoB.
Une matinée organisée le jeudi 12 juin 2014 à Paris.
L'occasion de faire le point sur les 3 piliers du nouveau marketing BtoB
• Smart Data :> avec Get+
• Marketing Automation :> avec Oracle Marketing Cloud
• Contenu :> avec Aressy

Published in: Business
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B to B summit 2014 par Aressy I Get+ I Oracle Marketing Cloud - Eloqua

  1. 1. Pour le contenu complet slides + vidéos, complétez le formulaire : http://www.btob-summit.com/
  2. 2. Stéphane Truchi Président Directoire IFOP
  3. 3. Les 4 valeurs de marque appliquées au BtoB
  4. 4. LE DECIDEUR EN ENTREPRISE EN 2014 Sur-informé Sous tension permanente Challengé Multi-tasker Pression du court terme Inquiet quant à son avenir professionnel et celui de son entreprise Mais aussi… Décloisonné, avec une frontière vie privée/vie professionnelle qui s’estompe.
  5. 5. 4 VALEURS DE LA MARQUE POUR CONQUERIR LE DECIDEUR EN 2014 Valeur relationnelle Valeur émotionnelle Valeur sociétale Valeur caution Une marque dans le BtoB a besoin d’activer chacun de ces 4 piliers pour convaincre et engager le décideur envers sa marque. Dimensions fonctionnelles Dimensions psychologiques
  6. 6. Pour découvrir les 4 valeurs et les exemples de campagnes présentés par l’IFOP, complétez le formulaire : http://www.btob-summit.com
  7. 7. Roland Koltchakian Business Development Manager
  8. 8. Pour le cas complet « Cool Lift » Merci de compléter le formulaire ci-contre http://www.btob-summit.com
  9. 9. En conclusion Déployez les 3 piliers du nouveau marketing BtoB, et devenez…
  10. 10. + pertinent
  11. 11. + pérenne
  12. 12. + business
  13. 13. Joel Harrison
  14. 14. Joel Harrison Editor in Chief http://www.b2bmarketing.net
  15. 15. Fast forward: The road ahead for B2B marketers Joel Harrison Editor-in-chief, B2B Marketing
  16. 16. www.b2bmarketing.net About B2B Marketing From a magazine to much, much more
  17. 17. Pour découvrir : • Which factors are defining the environment in which B2B marketing is operating in 2014? • What are the biggest trends and issues in B2B marketing in 2014? • So, what does all this mean for you? Merci de compléter le formulaire http://form-web.com/btob-summit-video
  18. 18. •merci

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