Bougaou
Rousseau
Huysmanns
Ledoux
Revolution
is in the
(h)air
à shave the big
revolutionaries of our times
1st Tactic
Spread the world through
social networks by using posters
with shaved revolutionnaries.
Redirect the prospects
...
Revolution is in
the (h)air
2nd Tactic
Create and release an app
for smartphone to shave
the revolutionnary.
Make your revolution.
Shave your own
3rd Tactic
Collect a maximum of votes by shaving
yourself in an extraordinary way
à Win a Raz*war kit and one year of fre...
Conclusion
Campaign relevant :
- Reach young europeans males
- On social medias
- Interactivity
- Increase of the traffic ...
Razwar
Razwar
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Razwar

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Razwar

  1. 1. Bougaou Rousseau Huysmanns Ledoux
  2. 2. Revolution is in the (h)air à shave the big revolutionaries of our times
  3. 3. 1st Tactic Spread the world through social networks by using posters with shaved revolutionnaries. Redirect the prospects towards the brand’s website.
  4. 4. Revolution is in the (h)air
  5. 5. 2nd Tactic Create and release an app for smartphone to shave the revolutionnary.
  6. 6. Make your revolution. Shave your own
  7. 7. 3rd Tactic Collect a maximum of votes by shaving yourself in an extraordinary way à Win a Raz*war kit and one year of free razorblades. « Make your revolution. Shave yourself. »
  8. 8. Conclusion Campaign relevant : - Reach young europeans males - On social medias - Interactivity - Increase of the traffic on the website

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