You are a platform, everything is a platform

11. hello@laurenthaug.com © 2017 21st century key assets Money Service Information Attention Relationships Experience Identity We tend to think we trade only this… …while we have other “currencies” to trade with people

13. hello@laurenthaug.com © 2017 How platforms work • They gather assets / currencies and trade them with their key stakeholders. All types of assets get exchanged even if they don’t correspond. For example: money is traded for attention and identity. • They setup unique, fair, constantly evolving, mutually beneﬁcial exchanges with their stakeholders. • As they assets grow thanks to improving exchanges, they initiate a virtuous circle that increases their impact.

14. hello@laurenthaug.com © 2017 Athlete Sponsor Television Federation Olympics Gives:   Information (content) Receives:   Attention, Experience, Identity Gives: Money Receives: Attention, Identity Gives: Money, Attention Receives: Information (content) Receives:   Money, attention How the Olympic platform works:

16. hello@laurenthaug.com © 2017 Client Business development activity Not for proﬁt project Media You Gives:   Money Receives:   Information, Experience Gives: Relationships, attention Receives: Information Gives: Experience Receives: Information, relationships Gives:   Attention Receives:   Information Also works on an individual level!

18. hello@laurenthaug.com © 2017 Platform Attention Money Information Relationships Experience Identity ExposantJournalists Sponsors PoliticiansAttendees Speakers 1. Who are your stakeholders? - Add / remove - Prioritize - Create exchange 2. What are your key assets? - Add / remove - Prioritize - Create asset specific strategy 3. What are the exchanges? - Define who gets what - Define who gives what How to design your platform. Ask yourself 3 questions:

22. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity Find more sponsors Launch new services Develop new revenue streams Gather data on participants before, during and after event Follow speakers during their preparation Launch more owned media Get more media and social media coverage Develop paid media capabilities Have a real strategy to grow networks. Develop referral program within the community. Inventory every single connection of each member of your community Develop smaller events to exist between big meet ups Improve participant / public / sponsor experience Develop new experiences using new technologies (VR, AR, etc) Consolidate brand through rituals and use of history. Leverage speakers and attendees personal brands to grow your brand. Identify your key assets

24. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity SPEAKERS RECEIVE Speaking fee (if high level speaker) Audience attention Online video Media coverage Access to event’s network Event’s experience Event’s reputation SPEAKERS GIVE Presentation / workshop Promotion of event to own community Access to speaker’s network Speakers’ reputation For each stakeholder, deﬁne which assets they get and give

25. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Legitimacy SPONSORS RECEIVE Access to exclusive content. Media coverage Access to event’s network Unique experiences for sponsor’s VIPs Event’s reputation SPONSORS GIVE Financial support Access to sponsor’s insights Coverage on own media Access to sponsor’s network Sponsor’s reputation For each stakeholder, deﬁne which assets they get and give

28. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity What are the activities you do that generate cash? What exclusive content, information or data do you own? Which media do you own? Which media can you earn (press coverage)? Which media can you buy? Who do you know? Who does your organization know? What can you ask to these people? What experiences money can’t buy do you have access to? What tokens of identity can you give people (diplomas statuses)? What mechanism do you have in place to establish your identity and reputation? Inventory your assets

29. hello@laurenthaug.com © 2017 Money Information Attention Relationships Experience Identity How to you make more money? Improve your business model, add new clients, etc. What new content can you create? What data can you capture? What knowledge can you produce? Can you launch new communication channels (“owned media”)? Can you get more press coverage (“earned media”)? How can you grow your network? How can you improve your relationships with the people you know? What experiences could you create by leveraging your assets and network? How can you grow your reputation? Explain how you can grow each asset

You are a platform, everything is a platform

Laurent Haug

You are a platform, everything is a platform