Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Surviving the digital revolution

1,298 views

Published on

Presentation at the MAS consulting event on some of the principles one can use to survive today's ever changing environment.

I offered the following advices, gathered during 15 years of careful observation of how digital technologies reshape business:

Protect the future from the past
Look back to look ahead
See through the hype
Accept the unknowns
Technology is not always the solution

Published in: Business
  • Be the first to comment

Surviving the digital revolution

  1. 1. Surviving the digital revolution Laurent Haug 7 November 2012
  2. 2. Apple (2000-2012)Laurent Haug 67 November 2012
  3. 3. Nokia (2000-2012)Laurent Haug 77 November 2012
  4. 4. Surviving the digital revolution?Laurent Haug 87 November 2012
  5. 5. Protect the future from the pastLaurent Haug 97 November 2012
  6. 6. Laurent Haug http://online.wsj.com/article/SB10001424052702304388004577531002591315494.html 107 November 2012
  7. 7. “In late 2004, Nokia weathered criticism from investors that it was expending too much effort on high-end smartphones while its rival ate into its lucrative business selling expensive ‘dumb’ phones. [The new CEO] merged Nokia’s smartphone and basic- phone operations. The result, said several former executives, was that the more profitable basic phone business started calling the shots.Laurent Haug http://online.wsj.com/article/SB10001424052702304388004577531002591315494.html 107 November 2012
  8. 8. Laurent Haug http://mashable.com/2012/01/20/kodak-digital-missteps/ 117 November 2012
  9. 9. Philisophically, the company was steeped in the film business, and to embrace digital meant cannibalizing its own business.Laurent Haug http://mashable.com/2012/01/20/kodak-digital-missteps/ 117 November 2012
  10. 10. Policy should protect the future from the past, not the past from the future. Tim O’ReillyLaurent Haug 127 November 2012
  11. 11. Businesses should protect the future from the Policy past, not the past from the future. Tim O’ReillyLaurent Haug 127 November 2012
  12. 12. Past vs future Find your balance. And adapt your governance.Laurent Haug 137 November 2012
  13. 13. Look back to look aheadLaurent Haug 147 November 2012
  14. 14. Musicians have to hit the roadagain, and make money fromplaying live in front of their fans.
  15. 15. 3D printing means anybody cancreate objects from his home.
  16. 16. Crowdfunding takes us backto the patronage period.
  17. 17. SMS: One to one, sender chooses recipient Twitter: One to many, recipient chooses senderLaurent Haug 187 November 2012
  18. 18. The future looks a lot like the past Try to find similarities, and see how it turned out in the previous iteration.Laurent Haug 197 November 2012
  19. 19. See through the hypeLaurent Haug 207 November 2012
  20. 20. Homepage (1990s)
  21. 21. Portal (2000)
  22. 22. Blog (2002)
  23. 23. Facebook (2005)
  24. 24. Second life (2007)
  25. 25. Twitter (2008)
  26. 26. History of media hype towards digital technologies Service / What is became 1995 concept Homepage Faltered 1996 ICQ Concept still going strong under other forms 1997 Push Faltered 1998 eCommerce Important 1999 WAP Faltered 2000 1/3 failures, 1/3 successes, 1/3 continuing under Portal Faltered 2001 Napster Concept still going strong under other forms 2002 another form Friendster Concept still going strong under other forms 2003 LinkedIn Tim O’Reilly Important 2004 MySpace Faltered 2005 Blog Concept still going strong under other forms 2006 Web 2.0 Important 2007 Second life Faltered 2008 Facebook Important (despite the stock market nightmare) 2009 Twitter Important 2010 Wikileaks Concept still going strong under other forms 2011 Groupon Failure if you trust the IPOLaurent Haug 277 November 2012
  27. 27. History of media hype towards digital technologies Service / What is became 1995 concept Homepage Faltered 1996 ICQ Concept still going strong under other forms 1997 Push Faltered 1998 eCommerce Important 1999 WAP Faltered 2000 1/3 failures,Unscientific rule of thumb:Faltered Portal 1/3 successes, 1/3 continuing under 2001 2002 another form will be Concept still going strong under other forms Napster Friendster 1/3 successful 1/3 will disappear still going strong under other forms Concept 2003 LinkedIn Tim O’Reilly 1/3 will stay in another form Important 2004 MySpace Faltered 2005 Blog Concept still going strong under other forms 2006 Web 2.0 Important 2007 Second life Faltered 2008 Facebook Important (despite the stock market nightmare) 2009 Twitter Important 2010 Wikileaks Concept still going strong under other forms 2011 Groupon Failure if you trust the IPOLaurent Haug 277 November 2012
  28. 28. Hype Lot of noise, be pragmatic. But don’t use that as an excuse to overlook the important developments.Laurent Haug 287 November 2012
  29. 29. Photo did not kill paintingDVD did not kill cinemaCars did not kill bikesRadio/downloads did not kill the music industryInternet did not kill mediaSkype did not kill phones
  30. 30. Not knowing is fineLaurent Haug 307 November 2012
  31. 31. Laurent Haug 317 November 2012
  32. 32. The business model, which led to thesuccess of Google, was copied froma company called Overture, a paidsearch specialist company, based inSouth California.
  33. 33. Next time President Bush tells youhes going to Crawford to be with "realAmericans," remind him that there aremore World of Warcraft players in theUSA than there are farmers.
  34. 34. Monty Python started a YouTubechannel with tons of their sketchesstreaming for free. The included links totheir DVDs at Amazon. The result was awhopping 23,000% increase in sales.
  35. 35. Not knowing is fine The rules of the digital world are still being written, it is normal not to know. Try things, fail, improve, never stop learning.Laurent Haug 357 November 2012
  36. 36. Technology is not always the solutionLaurent Haug 397 November 2012
  37. 37. Technology is not always the solution Use technologies when they bring value. Don’t go too far.Laurent Haug 417 November 2012
  38. 38. Surviving the digital revolution? Protect the future from the past Look back to look ahead See through the hype Accept the unknowns Technology is not always the solutionLaurent Haug 427 November 2012
  39. 39. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Alvin TofflerLaurent Haug 437 November 2012
  40. 40. Change before you have to.Jack Welchhello@laurenthaug.com+41 78 696 64 80@laurenthaug

×