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© Laurent Haug 2015 3
Comments on the Strategy of the 

Federal Council for an Information Society in Switzerland
29 April...
© Laurent Haug 2015
Times have changed, government is moving
28
© Laurent Haug 2015
Yet challenges remain
Approximate word count on Strategy of the Federal
Council for an Information Soc...
© Laurent Haug 2015
What can I tell you in 20m that would be useful?
Suggestions from my partial, subjective experience
30
© Laurent Haug 2015
4 axis
Create a religion of innovation
Foster entrepreneurship
Improve hard and soft infrastructure
Be...
© Laurent Haug 2015
I. Create a religion of innovation
32
© Laurent Haug 2015
Chief Innovation Watch Officer
33
© Laurent Haug 2015
Detect and discuss upcoming shifts
before they happen
Change is an opportunity if you anticipate it, a...
© Laurent Haug 2015
Detect the emerging
industries of the future
Drones, artificial intelligence, biotech, medtech, gene
t...
© Laurent Haug 2015
Develop a culture of
anticipation instead of reaction
36
© Laurent Haug 2015
In my experience, innovation watch
is the only way to change a culture!
37
© Laurent Haug 2015
My recipe to change the culture of large organizations:
Daily inputs on trends
Weekly summaries
Quarte...
© Laurent Haug 2015
Raise awareness about the opportunities
39
© Laurent Haug 2015
People only see the threats

(often imaginary)
40
© Laurent Haug 2015 41
Phaedrus, c. 370 B.C.
”If we depend on writing, we will lose the ability
to remember anything”
Sene...
© Laurent Haug 2015
While change is an opportunity
42
© Laurent Haug 2015 43http://qz.com/383109/the-music-industry-has-hit-its-rock-bottom/
Small players became big in < 10y
© Laurent Haug 2015 44
Always possible to disrupt established players
© Laurent Haug 2015 45
“The business plans of the next 10,000 startups
are easy to forecast: take anything and add AI.”
Ke...
© Laurent Haug 2015
Turn citizen from consumers to actors
46
© Laurent Haug 2015
We (barely) teach our kids how to use technology.
We should teach them how to master technology.
47
© Laurent Haug 2015
What we should be teaching kids:
Coding / how machines think
Design (visual, information, UX)
Data ana...
© Laurent Haug 2015
From one shot education to
continuous education.
49
© Laurent Haug 2015
The illiterate of the 21st century will not be
those who cannot read and write, but those
who cannot l...
© Laurent Haug 2015 51
II. Foster entrepreneurship
© Laurent Haug 2015
Why? Because entrepreneurs
invent the future
52
© Laurent Haug 2015 53
No candle-maker has become a bulb manufacturer.
No carriage-maker has become a car producer.
The po...
© Laurent Haug 2015
Why? Because entrepreneurs
create long term leadership
54
© Laurent Haug 2015 55
© Laurent Haug 2015
Make entrepreneurship easier
56
© Laurent Haug 2015
Still 20k (3k) to create a sarl
57
© Laurent Haug 2015
Cheaper offices, shorter leases
58
© Laurent Haug 2015
We need a better ecosystem (mentors,
investors, buyers, incubators, conferences,
media) so that startu...
© Laurent Haug 2015
We need better core services (zenefits,
zenpayroll, expensify, harvest, indinero, xero)
60
© Laurent Haug 2015
Make entrepreneurship safer
61
© Laurent Haug 2015
Swiss safety net applies to those who
take less risks (employees), not those
who take risks (entrepren...
© Laurent Haug 2015
Closing a company still a nightmare
(and you have to keep the files for 10y!)
63
© Laurent Haug 2015
System designed for the worst
case scenarios, not the best ones
64
© Laurent Haug 2015
Concentrate support
65
© Laurent Haug 2015
Create a venture capital
fund with the state’s money
66
© Laurent Haug 2015
Concentrate more resources
on good projects
67
© Laurent Haug 2015
It’s not about quantity.
We only need one Swiss unicorn.
68
© Laurent Haug 2015
Let bad projects die.
69
© Laurent Haug 2015
III. Improve hard and soft infrastructure
70
© Laurent Haug 2015
Switzerland is paralysed
71
© Laurent Haug 2015
Switzerland rewards immobilism (cf rents)
72
© Laurent Haug 2015
Impossible to build in cities
73
© Laurent Haug 2015
No landmark projects.
We need big, crazy, exciting projects
74
© Laurent Haug 2015
Accelerate deployment of basic services
75
© Laurent Haug 2015
Wifi, fiber, 5G, etc
76
© Laurent Haug 2015
Government as a platform
77
© Laurent Haug 2015
Force organizations to open their data
78
© Laurent Haug 2015
Every organization should
have an API by 2016.
79
© Laurent Haug 2015
Create a government SDK
80
© Laurent Haug 2015
All basic govt services online (and automated),
ready to be built on
81
© Laurent Haug 2015
Just look at what Apple did with the iPhone
82
© Laurent Haug 2015
IV. Better politics
83
© Laurent Haug 2015
Work permits & naturalisation
84
© Laurent Haug 2015
Yesterday ---> Today
85
© Laurent Haug 2015
I was trained at UNIL and kicked out of the country.
I paid 560/semester for my studies.
The governmen...
© Laurent Haug 2015
Give an automatic work permit to foreign students
87
© Laurent Haug 2015
Create work permit for investors
88
© Laurent Haug 2015
Create work permit for entrepreneurs
89
© Laurent Haug 2015
Create work permit for exited entrepreneurs
90
© Laurent Haug 2015
Create “magic words” that equal work permit:
Facebook, Google, Amazon, “Data analyst”,
regardless of c...
© Laurent Haug 2015
Facilitate access to CH passport
93
© Laurent Haug 2015 95
Give Swiss citizenship to anyone who created 5+ jobs
© Laurent Haug 2015 96
Count entrepreneurship years as double
© Laurent Haug 2015
Stop concentrating on multinationals
97
© Laurent Haug 2015
Linear 20th-century corporations will be
supplanted by small, nimble teams that can
impact a billion p...
© Laurent Haug 2015
Whatsapp: 55 employees, 800M users
99
© Laurent Haug 2015
Mojang (Minecraft): 47 employees, 100M+ players
100
© Laurent Haug 2015
AirBNB: 1600 employees, 800’000 listings
101
© Laurent Haug 2015
Give fiscal incentive to those lean
21st century organizations
102
© Laurent Haug 2015
Government as a startup
103
© Laurent Haug 2015
Name CDO / CIO / CTO
104
© Laurent Haug 2015
Use lean and agile methodologies
105
© Laurent Haug 2015
Adapt faster to the new realities
106
© Laurent Haug 2015
/ 4 axis
Create a religion of innovation
Foster entrepreneurship
Improve hard and soft infrastructure
...
© Laurent Haug 2015
1 missing point in current strategy
Sovereignty (hard / soft / data)
108
© Laurent Haug 2015
Policy-makers have to choose between
protecting the past from the future, or
protecting the future fro...
© Laurent Haug 2015 110
hello@laurenthaug.com
+41 78 696 64 80
@laurenthaug
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Comments on the Strategy of the Federal Council for an Information Society in Switzerland

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I was invited by the Swiss confederation to give my feedback on the country's strategy for an Information society. My comments focused on 4 main themes:
- make innovation a religion that every citizen embraces
- foster entrepreneurship, because entrepreneurs are the one creating future value and leadership
- improve the country's hardware (rail, road, schools) and software (laws, mentalities)
-

Presentation given on April 20, 2015 at OFCOM in Biel, Switzerland.

Published in: News & Politics
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Comments on the Strategy of the Federal Council for an Information Society in Switzerland

  1. 1. © Laurent Haug 2015 3 Comments on the Strategy of the 
 Federal Council for an Information Society in Switzerland 29 April 2015 | Laurent Haug | hello@laurenthaug.com
  2. 2. © Laurent Haug 2015 Times have changed, government is moving 28
  3. 3. © Laurent Haug 2015 Yet challenges remain Approximate word count on Strategy of the Federal Council for an Information Society in Switzerland 2012.pdf risks (x18) crime/cybercrime (x6) danger (x5) potential (x4) gains (x3) opportunity (x3) innovative (x3) advantage (x1) 29
  4. 4. © Laurent Haug 2015 What can I tell you in 20m that would be useful? Suggestions from my partial, subjective experience 30
  5. 5. © Laurent Haug 2015 4 axis Create a religion of innovation Foster entrepreneurship Improve hard and soft infrastructure Better politics 31
  6. 6. © Laurent Haug 2015 I. Create a religion of innovation 32
  7. 7. © Laurent Haug 2015 Chief Innovation Watch Officer 33
  8. 8. © Laurent Haug 2015 Detect and discuss upcoming shifts before they happen Change is an opportunity if you anticipate it, a threat if you don’t 34
  9. 9. © Laurent Haug 2015 Detect the emerging industries of the future Drones, artificial intelligence, biotech, medtech, gene therapies, big data, wearables, blockchain, etc. Invest in and develop those verticals 35
  10. 10. © Laurent Haug 2015 Develop a culture of anticipation instead of reaction 36
  11. 11. © Laurent Haug 2015 In my experience, innovation watch is the only way to change a culture! 37
  12. 12. © Laurent Haug 2015 My recipe to change the culture of large organizations: Daily inputs on trends Weekly summaries Quarterly presentations 38
  13. 13. © Laurent Haug 2015 Raise awareness about the opportunities 39
  14. 14. © Laurent Haug 2015 People only see the threats
 (often imaginary) 40
  15. 15. © Laurent Haug 2015 41 Phaedrus, c. 370 B.C. ”If we depend on writing, we will lose the ability to remember anything” Seneca (4-65 A.D.) “distringit librorum multitudo” (The abundance of books is a distraction.) Barnaby Rich (1580-1613) One of the diseases of this age is the multiplicity of books; they doth so overcharge the world that tit is not able to digest the abundance of idle matter that is every day hatched and brought forth into the world. (1613) "Superficial, sudden, unsifted, too fast for the truth, must be all telegraphic intelligence. Does it not render the popular mind too fast for the truth? Ten days bring us the mails from Europe. What need is there for the scraps of news in ten minutes? How trivial and paltry is the telegraphic column?" http://www.theatlantic.com/technology/archive/2014/07/in-1858-people-said-the-telegraph-was-too-fast-for-the-truth/375171/ In the early days of the telephone, people were told that the device was creating a "race of left-eared people—that is, of people who hear better with the left than with the right ear,” The radio, in 1924, was debatably a nuisance that produced "loud and unnecessary noise." Then came television, which was dangerous because it was too spellbinding. Oh, and because, as the Times reported in 1937, people reported being spied on through their TV sets. http://www.theatlantic.com/technology/archive/2014/07/in-1858- people-said-the-telegraph-was-too-fast-for-the-truth/375171/
  16. 16. © Laurent Haug 2015 While change is an opportunity 42
  17. 17. © Laurent Haug 2015 43http://qz.com/383109/the-music-industry-has-hit-its-rock-bottom/ Small players became big in < 10y
  18. 18. © Laurent Haug 2015 44 Always possible to disrupt established players
  19. 19. © Laurent Haug 2015 45 “The business plans of the next 10,000 startups are easy to forecast: take anything and add AI.” Kevin Kelly http://www.wired.com/2014/10/future-of-artificial-intelligence/
  20. 20. © Laurent Haug 2015 Turn citizen from consumers to actors 46
  21. 21. © Laurent Haug 2015 We (barely) teach our kids how to use technology. We should teach them how to master technology. 47
  22. 22. © Laurent Haug 2015 What we should be teaching kids: Coding / how machines think Design (visual, information, UX) Data analytics Digital communication Information research Networking / collaboration Lean startup / business model generation 48
  23. 23. © Laurent Haug 2015 From one shot education to continuous education. 49
  24. 24. © Laurent Haug 2015 The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
 Alvin Toffler 50
  25. 25. © Laurent Haug 2015 51 II. Foster entrepreneurship
  26. 26. © Laurent Haug 2015 Why? Because entrepreneurs invent the future 52
  27. 27. © Laurent Haug 2015 53 No candle-maker has become a bulb manufacturer. No carriage-maker has become a car producer. The post office did not invent email Marc Giget
  28. 28. © Laurent Haug 2015 Why? Because entrepreneurs create long term leadership 54
  29. 29. © Laurent Haug 2015 55
  30. 30. © Laurent Haug 2015 Make entrepreneurship easier 56
  31. 31. © Laurent Haug 2015 Still 20k (3k) to create a sarl 57
  32. 32. © Laurent Haug 2015 Cheaper offices, shorter leases 58
  33. 33. © Laurent Haug 2015 We need a better ecosystem (mentors, investors, buyers, incubators, conferences, media) so that startups don’t leave the country 59
  34. 34. © Laurent Haug 2015 We need better core services (zenefits, zenpayroll, expensify, harvest, indinero, xero) 60
  35. 35. © Laurent Haug 2015 Make entrepreneurship safer 61
  36. 36. © Laurent Haug 2015 Swiss safety net applies to those who take less risks (employees), not those who take risks (entrepreneurs) 62
  37. 37. © Laurent Haug 2015 Closing a company still a nightmare (and you have to keep the files for 10y!) 63
  38. 38. © Laurent Haug 2015 System designed for the worst case scenarios, not the best ones 64
  39. 39. © Laurent Haug 2015 Concentrate support 65
  40. 40. © Laurent Haug 2015 Create a venture capital fund with the state’s money 66
  41. 41. © Laurent Haug 2015 Concentrate more resources on good projects 67
  42. 42. © Laurent Haug 2015 It’s not about quantity. We only need one Swiss unicorn. 68
  43. 43. © Laurent Haug 2015 Let bad projects die. 69
  44. 44. © Laurent Haug 2015 III. Improve hard and soft infrastructure 70
  45. 45. © Laurent Haug 2015 Switzerland is paralysed 71
  46. 46. © Laurent Haug 2015 Switzerland rewards immobilism (cf rents) 72
  47. 47. © Laurent Haug 2015 Impossible to build in cities 73
  48. 48. © Laurent Haug 2015 No landmark projects. We need big, crazy, exciting projects 74
  49. 49. © Laurent Haug 2015 Accelerate deployment of basic services 75
  50. 50. © Laurent Haug 2015 Wifi, fiber, 5G, etc 76
  51. 51. © Laurent Haug 2015 Government as a platform 77
  52. 52. © Laurent Haug 2015 Force organizations to open their data 78
  53. 53. © Laurent Haug 2015 Every organization should have an API by 2016. 79
  54. 54. © Laurent Haug 2015 Create a government SDK 80
  55. 55. © Laurent Haug 2015 All basic govt services online (and automated), ready to be built on 81
  56. 56. © Laurent Haug 2015 Just look at what Apple did with the iPhone 82
  57. 57. © Laurent Haug 2015 IV. Better politics 83
  58. 58. © Laurent Haug 2015 Work permits & naturalisation 84
  59. 59. © Laurent Haug 2015 Yesterday ---> Today 85
  60. 60. © Laurent Haug 2015 I was trained at UNIL and kicked out of the country. I paid 560/semester for my studies. The government way paying 120’000/y for me. 86
  61. 61. © Laurent Haug 2015 Give an automatic work permit to foreign students 87
  62. 62. © Laurent Haug 2015 Create work permit for investors 88
  63. 63. © Laurent Haug 2015 Create work permit for entrepreneurs 89
  64. 64. © Laurent Haug 2015 Create work permit for exited entrepreneurs 90
  65. 65. © Laurent Haug 2015 Create “magic words” that equal work permit: Facebook, Google, Amazon, “Data analyst”, regardless of country of origin 91
  66. 66. © Laurent Haug 2015 Facilitate access to CH passport 93
  67. 67. © Laurent Haug 2015 95 Give Swiss citizenship to anyone who created 5+ jobs
  68. 68. © Laurent Haug 2015 96 Count entrepreneurship years as double
  69. 69. © Laurent Haug 2015 Stop concentrating on multinationals 97
  70. 70. © Laurent Haug 2015 Linear 20th-century corporations will be supplanted by small, nimble teams that can impact a billion people in a dematerialised, demonetised, information-driven world. Peter Diamandis, Singularity University 98
  71. 71. © Laurent Haug 2015 Whatsapp: 55 employees, 800M users 99
  72. 72. © Laurent Haug 2015 Mojang (Minecraft): 47 employees, 100M+ players 100
  73. 73. © Laurent Haug 2015 AirBNB: 1600 employees, 800’000 listings 101
  74. 74. © Laurent Haug 2015 Give fiscal incentive to those lean 21st century organizations 102
  75. 75. © Laurent Haug 2015 Government as a startup 103
  76. 76. © Laurent Haug 2015 Name CDO / CIO / CTO 104
  77. 77. © Laurent Haug 2015 Use lean and agile methodologies 105
  78. 78. © Laurent Haug 2015 Adapt faster to the new realities 106
  79. 79. © Laurent Haug 2015 / 4 axis Create a religion of innovation Foster entrepreneurship Improve hard and soft infrastructure Better politics 107
  80. 80. © Laurent Haug 2015 1 missing point in current strategy Sovereignty (hard / soft / data) 108
  81. 81. © Laurent Haug 2015 Policy-makers have to choose between protecting the past from the future, or protecting the future from the past. Tim O’Reilly 109
  82. 82. © Laurent Haug 2015 110 hello@laurenthaug.com +41 78 696 64 80 @laurenthaug

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