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Trendscouting - A perspective of 12 months ahead - to avoid speculation

We at Space and Lemon (founded in 2016) put trend perspective in a short-term horizon of + 12 months. By experience it avoids speculations on what might (or not) happen in 10 years.
Somewhat a higher responsibility on our side.

plus 12 months.

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Trendscouting - A perspective of 12 months ahead - to avoid speculation

  1. 1. Why is our perspective for trendscouting so short, only +12 months?
  2. 2. So that our clients "can actually do something with the results" We always identify windows of opportunity on a trend +12 months. An innovation, a project, a risk, an opportunity.
  3. 3. Imagine a 5-year perspective: A drone flies by your house and drops off a package onto your balcony.
  4. 4. Will happen or won't, very speculative! No chance. With such a result, our clients can't do anything - no innovation projects, no chance.
  5. 5. Digital trend scouting, opportunity mapping, business design and virtual interfaces Follow us on LinkedIn for digital news every Monday

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