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Marketing Canvas v 2.1 A3

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How to design your Marketing Strategy? Use Marketing Canvas for assessing the situation. If you are interested, have a look at https://laurentbouty.com/marketingcanvas/

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Marketing Canvas v 2.1 A3

  1. 1. MARKETING CANVAS (Revision 2.1) https://laurentbouty.com/marketingcanvas/ Purpose Positioning Values Identity Features Emotions ProofsPrices Listening Content & Stories Media Influencers Moments Experience Moments of Truth Channels Marketing Canvas from Laurent Bouty is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. BRAND VALUE PROPOSITION Value Propositions are the reason why people take actions with you and how you monetise it. It describes the benefits customers can expect from a bundle of products and services. CONVERSATION JOURNEY CLV It is your operations through customer’s eyes. It is a non linear of divergent and convergent activities. Great customer experiences leave nothing to chance. It is all about conversations based on prediction and human needs that deliver emotions and reinforce brand advocacy. Customer Lifetime Value of your business generated by all paid transactions BUDGET HUMAN Often referred as Client/Customer/Buyer or User, They are before everything Human that you should deeply understand. Use personas first as you should understand their emotions for creating value. All the OPEX & CAPEX spent for your Brand, Value Propositions, Journey and Conversations. Why you do business is more important than how you do business. The Brand describes your Ideology and your Core Purpose. It is also your identity. Fees People Knowledge Capabilities Job to be done Market Users ARPU Lifetime EngagementPains/GainsAspirations
  2. 2. MARKETING CANVAS (Revision 2.1) https://laurentbouty.com/marketingcanvas/ Marketing Canvas from Laurent Bouty is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. BRAND VALUE PROPOSITION Value Propositions are the reason why people take actions with you and how you monetise it. It describes the benefits customers can expect from a bundle of products and services. CONVERSATION JOURNEY CLV It is your operations through customer’s eyes. It is a non linear of divergent and convergent activities. Great customer experiences leave nothing to chance. It is all about conversations based on prediction and human needs that deliver emotions and reinforce brand advocacy. Customer Lifetime Value of your business generated by all paid transactions BUDGET HUMAN Often referred as Client/Customer/Buyer or User, They are before everything Human that you should deeply understand. Use personas first as you should understand their emotions for creating value. All the OPEX & CAPEX spent for your Brand, Value Propositions, Journey and Conversations. Why you do business is more important than how you do business. The Brand describes your Ideology and your Core Purpose. It is also your identity.

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