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Distribution and development of mobile social browser games

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Keynote presentation Laurens Rutten, CEO of BoosterMedia, at the Social Mobile & Mobile Trends Day of Casual Connect Kiev, October 20 2011. "Mobile social browser gaming: distribution beyond the app-stores."

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Distribution and development of mobile social browser games

  1. 1. Mobile social browser- gaming: distribution beyond the app-stores.Casual Connect Kyiv – October 20 2011Laurens Rutten - laurens.rutten@boostermedia.com
  2. 2. Today Who we are Distributing games via the open mobile web Smart mobile social games development Questions & discussion
  3. 3. Who we are Founded in 2009: now 25+ mobile game professionals We build mobile gaming portals with media companies, game websites and social networks Leading worldwide network of mobile gaming sites:  Germany, United Kingdom, France, Netherlands, Spain, Finland, Sweden, Portugal, Italy, Greece, Switzerland, Brazil and SE-Asia In-house mobile social browser games development
  4. 4. Why to use open mobile web.
  5. 5. How it works. 1. www.gamebrand.com 2. detection: phone or PC? 3. mobile game portal 4b. browsergame inafter playing 4a. link to game: opens in phone external app-store portal user returns to the
  6. 6. How it works. iOS devices: HTML5 browser-games Android handsets: HTML5 or Flash (Lite) browser-games Many feature phones: Flash Lite browser-games (or J2ME downloads) Other phones: many phones do not support HTML5 or Flash yet, so a download can be provided. But this does take the user out of the portal.
  7. 7. Seamless browser user-flow.
  8. 8. Open mobile web App-stores Support all devices & platforms  Supports one platform/brand Generate your own traffic  Traffic already available in store Play browser-games directly  Download before playing Own your customer  App-store owns your customer Full freedom of branding  No or very limited branding Choose your own content  Has to be app-store approved Control of advertising/billing  Business rules by app-store Billing technically complex  In-app billing easily available
  9. 9. Flexible social distribution. For smartphones For HD tablets For PC full-web
  10. 10. Anonymous
  11. 11. Two code bases, many platforms. FLASH 10.1+ FAST PROTOTYPING FLASH 10.1+ WEB DESIGN FULL WEB (FB) VERSION ANDROID AIR ANDROID MARKET REPACKAGED MOBILE BUILD FLASH 10.1 FOR ANDROID AIR BB PLAYBOOK GAME ENGINE SMARTPHONE & HD-TABLETS(ACTIONSCRIP 3) ANDROID AIR OTHER ANDROID STORES RECODE FLASHLITE 4.0 HI-END NOKIA SYMBIAN FLASH 10.1+ TO FLASHLITE 4.0 FLASHLITE 4.0 SAMSUNG BADA APPS FLASH 10.1+ MOBILE DESIGN MOBILE BROWSER BASED HTML5 HTML5 MOBILE BROWSER BASED GAME ENGINE HTML5 WEB APP iOS HYBRID APPS
  12. 12. Broadly distribute social games.
  13. 13. Browser-based social games. Development tips for social browser games Limit number of client code bases and use one server side codebase Make quick prototype in other tool before build your HTML5 game Research availability of HTML5 tools, consider building tools yourself Beware of complex animation & sound (limited browser performance) Test on actual devices! Various phones & tablets with slow connection Use dynamic loading of content to prevent long start-up times No good browser-based analytics tools available: tweak existing tool
  14. 14. Thank you! Laurens Rutten laurens.rutten@boostermedia.com @twitlau www.boostermedia.com

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