Keynote presentation Laurens Rutten, CEO of BoosterMedia, at the Social Mobile & Mobile Trends Day of Casual Connect Kiev, October 20 2011. "Mobile social browser gaming: distribution beyond the app-stores."
Distribution and development of mobile social browser games
Mobile social browser- gaming: distribution beyond the app-stores.Casual Connect Kyiv – October 20 2011Laurens Rutten - firstname.lastname@example.org
Today Who we are Distributing games via the open mobile web Smart mobile social games development Questions & discussion
Who we are Founded in 2009: now 25+ mobile game professionals We build mobile gaming portals with media companies, game websites and social networks Leading worldwide network of mobile gaming sites: Germany, United Kingdom, France, Netherlands, Spain, Finland, Sweden, Portugal, Italy, Greece, Switzerland, Brazil and SE-Asia In-house mobile social browser games development
How it works. 1. www.gamebrand.com 2. detection: phone or PC? 3. mobile game portal 4b. browsergame inafter playing 4a. link to game: opens in phone external app-store portal user returns to the
How it works. iOS devices: HTML5 browser-games Android handsets: HTML5 or Flash (Lite) browser-games Many feature phones: Flash Lite browser-games (or J2ME downloads) Other phones: many phones do not support HTML5 or Flash yet, so a download can be provided. But this does take the user out of the portal.
Open mobile web App-stores Support all devices & platforms Supports one platform/brand Generate your own traffic Traffic already available in store Play browser-games directly Download before playing Own your customer App-store owns your customer Full freedom of branding No or very limited branding Choose your own content Has to be app-store approved Control of advertising/billing Business rules by app-store Billing technically complex In-app billing easily available
Flexible social distribution. For smartphones For HD tablets For PC full-web
Two code bases, many platforms. FLASH 10.1+ FAST PROTOTYPING FLASH 10.1+ WEB DESIGN FULL WEB (FB) VERSION ANDROID AIR ANDROID MARKET REPACKAGED MOBILE BUILD FLASH 10.1 FOR ANDROID AIR BB PLAYBOOK GAME ENGINE SMARTPHONE & HD-TABLETS(ACTIONSCRIP 3) ANDROID AIR OTHER ANDROID STORES RECODE FLASHLITE 4.0 HI-END NOKIA SYMBIAN FLASH 10.1+ TO FLASHLITE 4.0 FLASHLITE 4.0 SAMSUNG BADA APPS FLASH 10.1+ MOBILE DESIGN MOBILE BROWSER BASED HTML5 HTML5 MOBILE BROWSER BASED GAME ENGINE HTML5 WEB APP iOS HYBRID APPS
Browser-based social games. Development tips for social browser games Limit number of client code bases and use one server side codebase Make quick prototype in other tool before build your HTML5 game Research availability of HTML5 tools, consider building tools yourself Beware of complex animation & sound (limited browser performance) Test on actual devices! Various phones & tablets with slow connection Use dynamic loading of content to prevent long start-up times No good browser-based analytics tools available: tweak existing tool