1.
FEBRUARY 2014
2014: HTML5 BREAKTHROUGH YEAR?
HTML5 GAME TECHNOLOGY TO BATTLE THE APP-STORE DISCOVERY PROBLEM
LAURENS RUTTEN
MOBILE MONDAY BANGKOK | FEBRUARY 24, 2014
LAURENS.RUTTEN@BOOSTERMEDIA.COM

2.
TODAY
ABOUT
BOOSTERMEDIA
2
1
CASE STUDY: GLAMOUR
GEMS, A TALE OF PERSISTENCE
4
3
HTML5, THE NEXT BIG
THING IN GAMING?
HTML5 IS HERE,
AND HERE TO STAY

3.
ABOUT BOOSTERMEDIA

4.
ABOUT BOOSTERMEDIA
 Based in Amsterdam, The Netherlands
 Offices in Tokyo, Singapore and São Paulo
 Award winning game platform for media
companies, game brands, Telco's and OEMs
 6M+ active gamers every month
 Leading HTML5 games-catalogue: 350+
titles available, new games added weekly
 In-house HTML5 Game Studio

5.
BOOSTERMEDIA‟S WORLDWIDE FOCUS ON HTML5 GAMES
BOOSTERMEDIA UK
BOOSTERMEDIA HQ
BOOSTERMEDIA JAPAN
LONDON
AMSTERDAM
TOKYO
BOOSTERMEDIA LATAM
BOOSTERMEDIA SE-ASIA
SAO PAULO
SINGAPORE

6.
150+ HTML5 GAME STORES FOR MEDIA, TELCO‟S AND OEMS
1. GAME PLATFORM
2. LOTS OF GAMES
3. REVENUES

7.
HTML5, THE NEXT BIG THING IN GAMING?

8.
CASUAL CONNECT EUROPE 2014 (AMSTERDAM)
#1: APP DISCOVERABILITY
#2: HTML5 GAMES

9.
WHAT ARE THE BENEFITS OF HTML5 VS NATIVE GAMES?
Distribution via
web + app-stores
One source code
for all platforms
Cloud-based:
instant gameplay
Freedom from
Apple & Google
Cross-platform
gameplay
A fast developing
HTML5 ecosystem

10.
HTML5 IS THE ONLY TRUE CROSS-PLATFORM GAMES TECHNOLOGY
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3
1
6
4
5

11.
120M+ USERS FOR HTML5 MESSAGING & GAME NETWORK KIK,
ZYNGA LAUNCHED “WORDS WITH FRIENDS” IN HTML5 VERSION
“62% OF SOUTH-EAST ASIAN APP-DEVELOPERS CHOOSE
FOR HTML5, MOST POPULAR AFTER ANDROID (78%)”
SPIL TO INVEST $5M IN HTML5 GAMES
DISNEY INTRODUCED SEVERAL HTML5 TITLES
AMAZON SUPPORTING HTML5 DEVELOPERS

12.
CASE STUDY GLAMOUR GEMS: TALE OF PERSISTENCE

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OUR MISSION: BUILD A „NATIVE QUALITY‟ GAME USING HTML5

14.
GLAMOUR GEMS: A FREEMIUM HTML5 GAME FOR YOUNG WOMEN

15.
ONE HTML5
MASTER
SOURCE CODE
wrapped HTML5
app
HTML5 web-app
web-to-download conversion

16.
SOME HARD LESSONS WE LEARNED IN THE PROCESS…
TOO EARLY CHOICE OF GAME ENGINE, BETTER ENGINES NOW
LACK OF GOOD DEVELOPMENT TOOLS, WE HAD
TO CREATE OUR OWN TOOLS (E.G. LOCALISATION)
VARIOUS DIFFERENCES BETWEEN IOS AND ANDROID
AUDIO OPTIONS LIMITED IN BROWSER
HAD TO BUILD CLIENT-SERVER ANTI-CHEAT SYSTEM
CHANGED FROM CUSTOM TO PHONEGAP WRAPPER

17.
HTML5 IS HERE TO STAY

18.
HTML5: A CLASSIC CASE OF THE HYPE CURVE

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HTML5 HAS ARRIVED AND IT IS HERE TO STAY!
THERE ARE 2B SMARTPHONES & TABLETS: ALL HAVE BROWSER
“FREE AT LAST!” FREEDOM FOR BRANDS & DEVELOPERS!
HARDWARE, PERFORMANCE, SUPPORT ARE IMPROVING
HTML5 IS THE ONLY CROSS-PLATFORM TECHNOLOGY
A QUICKLY DEVELOPING ECOSYSTEM
THE BIG GUYS ARE JOINING THE PARTY NOW

20.
HOPE TO SEE YOU AROUND!
BoosterMedia HQ Amsterdam: info@boostermedia.com
BoosterMedia Singapore: se-asia@boostermedia.com
Twitter: @boostermedia
Or visit our HTML5 Game Development blog: