OpenStack Marketing Meeting - June 2013


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In this meeting, we'll discuss plans to celebrate OpenStack's 3rd birthday July 24, as well as the new marketing portal at

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  • Lauren will run through a demo.
  • OpenStack Marketing Meeting - June 2013

    1. 1. OpenStack Marketing MeetingJune 26, 2013
    2. 2. 2Agenda‣ OpenStack’s 3rd Birthday – celebrating July 24‣ New marketing portal & next steps‣ Quick update – Summit planning‣ Feedback, questions, open session
    3. 3. 3OpenStack’s 3rd Birthday Campaign‣ Goals:‣ Leverage milestone to highlight maturity and success ofthree years‣ Strategy:‣ Engage contributors, user groups and ecosystem aroundcommon activities for larger impact‣ Themes:‣ OpenStack center of cloud innovation‣ OpenStack maturing, coming of age‣ Reached the TippingPoint with adoption – new usersannounced weekly Fidelity, Bloomberg, Best Buy, Comcast‣ Global presence (40 user groups participating!)
    4. 4. 4How We’re Celebrating with the Community‣ Global birthday parties thrown by nearly 40 user groups across6 continents in July!‣ Partner Pavilion at OSCON, party and giveaways‣ Global social media campaign using tag #OpenStack3bday –Twitter, Flickr, Facebook, YouTube‣ Idea: Crowd-source OpenStack timeline using Tiki-Toki‣ OpenStack Open Mic – promoting contributors daily who arecrucial to OpenStack’s success‣ Sharing graphics and content for community use
    5. 5. 5Blow Out the Candles! OpenStack Turns 3‣ Join Us for OpenStack’s 3rd Birthday Party‣ July 24, 7-10pm, Portland‣ First official party during OSCON‣ Sandbox Studios, 420 NE 9th Ave, Portland, OR‣ Live band, paella stations, open bar‣ Birthday Gift door prizes donated by sponsors‣ All attendees will receive an OpenStack 3rd Birthday T-shirt‣ Party registration opens later this week, stay tuned for an emailannouncement – free to attend‣ Please RSVP if you can make it!
    6. 6. 6How You Can Help Us Celebrate‣ Join the conversation – Blog, tweet, video your birthday wishes forOpenStack & milestones involving the project using the tag#OpenStack3Bday‣ Like the timeline idea? Let us know and contribute your picturesand milestones, we’ll also be looking for community editors‣ Encourage OpenStack contributors to submit for “Open Mic” -‣ Promote OSCON party and your local user group events‣ Other ideas??
    7. 7. 7OpenStack Marketing Portal v1New portal for marketing resources including news, logos, user stories,event resources and more‣ Ensures we all have access to the latest materials‣ Help existing & new community members as well as indirect channelsfind resources transparently‣
    8. 8. 8Next Steps‣ Present videos and real-time stats‣ Enable community members to comment and collaboratively editdocuments and plans‣ TranslationsIn the Interim‣ Continue to leverage tools like the Marketing Wiki, Google docs andDropbox alongside portal‣ Establish content team to dive deeper‣ Give us your feedback! Submit feature requests, content requestsand requirements:
    9. 9. 9Content TeamEstablish team of volunteers to help build out materials for marketingportal‣ Establish monthly meetings with the goal of:‣ Performing a gap analysis of content we need‣ Prioritizing content to develop and resources we can apply (ieanalyst contracts)‣ Collaboratively develop content via Google docs in the interim,open to public comment‣ Help with translations‣ Contact if you would like to be involved
    10. 10. 10OpenStack Summit UpdatesHong Kong‣ Call for speakers deadline July 31, please submit!‣ Sponsorship contract now available‣ Registration now open, early bird prices end October 4‣ Hotel room blocks booking up, budget-friendly options alsorecommended‣ More information at Planning‣ Scouting venues for week of May 12 in US‣ Scouting venues for weeks of Nov 3 & Nov 10 in Europe
    11. 11. Questions? Feedback?Additional Topics to Discuss?