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Gtc nola


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Gtc nola

  1. 1. GTC NOLA, LLC Green Taxi NOLA NOLA Car Share
  2. 2. Mission GTC NOLA’s mission is to provide safe, comfortable, courteous, affordable and ecologically- responsible transportation that reduces the environmental impact of automobility while making New Orleans a more appealing place to live, visit and do business.
  3. 3. Vision To become one of New Orleans’ most visible and successful green businesses – one that will drive change in the transportation industry and beyond.
  4. 4. Background The New Orleans Strategic Hospitality Taskforce in January identified improved taxi service among its top priorities. The New Orleans Metropolitan Convention and Visitors Bureau has cited the city’s substandard taxi service as the No. 1 complaint from visiting tourists. Despite New Orleans’ status as a first- class tourist and convention destination and the tremendous role the hospitality sector plays in the city’s economic vitality, the Crescent City falls behind many others in this one attribute that is a key component of helping to shape a visitor’s experience. Unlike most major cities, New Orleans has no hybrid or alternative-fuel taxis.
  5. 5. The majority of New Orleans taxis are old and poorly maintained. Many taxis do not provide for credit card payment. The average vehicle that makes up the city taxi fleet is 11.4 years old, though there are taxis in service that are soon to cross the 30-year mark. With no age restrictions in place, it is possible New Orleans has become a dumping ground for vehicles no longer allowed to function as taxis in cities with more stringent regulations. Vehicles operated in other cities forced into retirement after reaching age or mileage limits can operate without any problem in New Orleans. Many cities require cabs to be retired from service after a set number of years. New Orleans does not impose any age restrictions on its taxis. Driver safety is another major consideration. Passengers aren’t the only ones affected by this city’s poorly-equipped taxis. The lack of taxi driver safety measures is starkly – and tragically – apparent in the three taxicab driver murders the city has witnessed in the past seven months.
  6. 6. There is a growing push nationally for improved fuel economy and reduced emissions from taxis, historically among the top contributors to city air pollution levels. This change is reflected in calls for new New York City cab driver Gerard Cherizol says gas costs $25 a day less in his Ford emissions standards and Escape hybrid taxi. special allowances for cabs run on hybrid gasoline-electric technology and other alternative fuel sources. As a result, cities across the Cab driv ers like the increased country now boast green cab earnings that come with driv ing a companies. Even Charleston, green taxi. The hybrid taxi driv er South Carolina, population can earn an additional $125 per week in fuel sav ings. 107,000, has its own hybrid- based taxi service. Cities are encouraging the movement toward greener ground The Ford Crown Victoria, long the standard used in taxi fleets, gets an transportation options average 16 miles per gallon in the through such measures as city, as opposed to the Toyota Prius grants offered taxi drivers to which achieves 51 miles per gallon. hasten the switch to cleaner- burning vehicles, head-of-the- line airport privileges for alternative-fuel cabs and regulations that outline specific pollution-reduction targets.
  7. 7. Green is the future Current events should be incentive enough for this city to adapt to national and global trends favoring environmental stewardship. Shifts in the traveler’s sensibility will require that we keep pace to remain competitive. Informed travelers increasingly are demanding accommodations that are ecologically sensitive and are taking into account such factors as the carbon footprint of vacation plans. Event planners are considering environmental sustainability efforts in evaluating prospective cities for their suitability to host gatherings large and small. Stephen Perry, president and CEO of the NOMCVB, says one of the most frequent questions he fields from convention planners determining whether they want to come to the city is what type of green initiatives are in place. Source: New Orleans CityBusiness, August 4, 2010
  8. 8. Adding eco-oriented transportation would benefit the tourism industry, helping to attract both conventioneers and the casual tourist alike. The burgeoning eco-consciousness spreading across all segments of American society is already firmly rooted among the nation’s younger members, a travel constituency the New Orleans Strategic Hospitality Taskforce has identified as especially at risk. Adding to this city’s ecologically-friendly amenities can also help to attract and retain the young, educated, idealistic and highly-mobile set, an important new residential base for New Orleans since Hurricane Katrina and a group keenly aware of the transportation modes available in a given city. Eco-conscious travelers trying to reduce their carbon footprint can use Climate Passport kiosks at San Francisco International Airport to calculate the carbon emissions of their flight and buy certified carbon offsets.
  9. 9. We’re Driving Change
  10. 10. Our Solutions GTC NOLA LLC is a locally-owned, sustainable transportation firm that will revolutionize ground transportation in New Orleans Green Taxi NOLA will introduce the city’s first fleet of energy-efficient cabs. The fleet will consist entirely of new vehicles -- primarily Toyota Prius hybrids and gas-sipping Ford Transit Connect taxis -- equipped with all of the latest technology available to the industry. Most importantly, each cab will be driven by the most professional drivers available. New York City Ford Transit Connect taxi San Francisco Toyota Prius taxi We plan to simultaneously launch New Orleans’ first car share program, NOLA Car Share. Car shares allow people who don’t own a car to rent one for as little as an hour. We consider such a program an ideal fit for New Orleans, especially for residents living in the city’s denser, walkable neighborhoods where a car may come in handy on occasion but where car ownership can be an unnecessary hassle. Car shares carry the added benefits of helping to reduce parking congestion and encouraging alternative modes of transportation.
  11. 11. Green Taxi NOLA Our fleet will average a minimum 35 miles per gallon. Cabs will be equipped with GPS, cameras and emergency lights. Alternative-fuel vehicles will insulate customers from gas price increases, resulting in lower costs per ride as fuel prices rise. Ambassadors* will undergo extensive training. Credit card payment and Internet and smart phone booking will be standard amenities. *All drivers will be referred to as Ambassadors. They will be serving New Orleans and acting as ambassadors to this great city. As of this year, 57 percent of San Francisco’s taxi fleet is comprised of alternative-fuel vehicles. These green taxis have reduced gas consumption by 2.9 million gallons per year and lowered greenhouse gas emissions by 35,000 tons annually, according to the city. San Francisco Mayor Gavin Newsom stands next to a hybrid taxi, praising progress in his city’s green taxi program.
  12. 12. NOLA Car Share Carsharing offers urban residents automobility without car ownership. It allows members to use cars for as little as an hour and appeals to those who may not need a car every day. Car shares: • Make it easier to live car-free in the city. One analysis suggests each shared vehicle takes 9 to 13 personal vehicles off the road. • Can eliminate car payments, insurance, gas and parking costs. • Reduce parking congestion, increase public transportation ridership and decrease air pollution levels in a city. Philly Car Share reserved parking in downtown Philadelphia Research suggests up to 29 percent of North American car share participants gave up a car when they joined. Statistics courtesy Susan Shaheen, Ph.D.,UC Berkley
  13. 13. THINK GREEN THINK CLEAN THINK NOLA GTC NOLA, LLC Alan B. Fisher, Founder 771 S. Prieur St. New Orleans, LA 70113 504.528.9200 For more than 25 years, GTC NOLA Founder and CEO Alan Fisher operated London Livery Ltd., the limousine company he founded in New Orleans in 1980 and later expanded to Atlanta. Until the New Orleans fleet was flooded in Hurricane Katrina, London Livery was a premier provider of upscale ground transportation in the South. It was the largest supplier of ground transportation to the 1996 Olympics and served as the official provider to major events including the 1984 Louisiana World Exposition, the 1987 New Orleans papal visit and the 1988 Republican National Convention. Fisher is also an avid outdoorsman, conservation photographer and naturalist who has dedicated significant time to the rescue, rehabilitation and release of threatened species in the tropical forests of Central and South America.