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ONA11 Recap


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Notes from the Seattle Times

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ONA11 Recap

  1. 1. ONA11debrief
  2. 2. A few of us went to the ONA conference in Boston.And this is what we learned.
  3. 3. Google newsstandout tag
  4. 4. The problem with GoogleNews is that it rewards recency,not originality:1● We post a scoop and it ranks well, but then...● Somebody else parrots our scoop and bumps us.
  5. 5. Credit where credit is due:● We post a scoop and tell2 Google its ours.● When others copy our scoop, they get less credit than our original does.
  6. 6. How does it work?● Put this code in your story files3● Google detects and bumps your article to the top as "featured"
  7. 7. Limitations● You can only use it 7 times per week before you get4 punished by the algorithm● But linking to third-party content gives you trust and power in the algorithm(Rules exist to prevent abuse)
  8. 8. Putting it into practice● Coming soon from our Seattle5 Times hackathon!
  9. 9. Data j + news apps +devs in newsroom
  10. 10. "Dont be a tool. Use them."1Data and programming should be omnipresentin our newsrooms, not split into silos.
  11. 11. Doing data journalism keeps gettingeasier and more documented.This means more opportunities forus to learn how to code and presentinfo in new ways!Creating a visualization on deadline (tutorial): http: 3//
  12. 12. 1. Pick the right projects. “The problem is that everyone thinks too big. You need to think more iteratively.”2. Invest in sweat equity. “You’ve gotta build it, you’ve gotta break it, and you’ve gotta do it over and over again.”3. Punch above your weight. “Every time you need to build something slightly harder than the last time." 24. Make unlikely allies. “The problem is, your newsroom is full of people who don’t like you and you just don’t know it yet.”5. Spread the knowledge. “Your job is to show everyone else the crazy things you’ve gone through.” -Jeremy Bowers, The Washington Post
  13. 13. Creating a visualization on deadline (tutorial): 4
  14. 14. Takeaways:We should be building unlikely partnerships within thenewsroom to learn and build things, then documentthem for the public.5
  15. 15. Gameification +SMS engagement
  16. 16. Gaming + GamificationWhat’s the difference?(These are not new concepts)Good examples of gaming the news are:1USA Today’s Boomer Turning 65Slate’s GOP horse race
  17. 17. Good example of a site using game theory to increase reader- engagement: redding.com2
  18. 18. Biggest takeaway: Don’tleave a dead end after areader leaves a comment.3Engage them!
  19. 19. CreativecrowdsourcingFirst up: A NYC radiostation made a map basedon comments from readerswho were asked to go out 4and count the number ofSUV’s on their block: of the above was done by hand.
  20. 20. CreativecrowdsourcingLater they evolved tousing text messaging asthe tool for solicitingfeedback, which, via a4partner service, theywere able to use tocreate a map of snowremoval:
  21. 21. Advantages: ● Hits at wider audience who may not have smart phones. ● Respondents can be prompted to leave audio response too, which can be collected and featured on the news site. ● Can be helpful if people have lost power.5Several vendors, including Mobile Commons and, but it’s not cheap.
  22. 22. The Second Screen + Brand Empires
  23. 23. 85 million Americans consumeboth TV and the websimultaneously.1Opportunity: News websites cancapitalize on this by providingadditional , unique coverage tocomplement live events.
  24. 24.
  25. 25. Brands within one screenOne company can have more than one brandBrands should always be content-drivenIn the paper, our brands are visible in our differentsections: Travel, PNW magazine, Sports. 3Online, our brands exist as blogs more than theydo as sections. So can our blogs look different?
  26. 26. Examples of poor branding Each section is its own buzzword: ArtSplash, SportsBuzz, 4 YourVoices, etc.
  27. 27. Examples of good branding HuffPo: the "fugliest" website ● Puts content first ● Doesnt worry about linking out ● Doesnt overbrand its own content5
  28. 28. Twitterfor newsrooms
  29. 29. Fix your Twitter security High profile hacking of PBS, NBC, Fox news means it needs to be taken seriously. Simple steps to keep the account safe. Also – Twitter1 promises to answer every ticket filed, and their developers will happily mentor devs in newsrooms who reach out
  30. 30. Twitter is now more mobile ready2 Opportunity: Prepare for that disaster scenario we know is coming. Now MMS, Fast Follow in internationalmarkets with text messaging to your phone (think Arab Spring, Japan earthquake).
  31. 31. Rate limits Twitter is working to fix rate limits forjournalists who are live tweeting (JeffJarvis example). Note: use Tweetdeck and you won’t get rate limited. Newsrooms could3 consider multiple IP addresses to help get around rate limits.
  32. 32. Archive search and better organization Erica Anderson (of Twitter)4agreed that journalists need it –she asks journalists to reach outdirectly to her with use cases so she can advocate for it withinTwitter’s priorities. is best option for now.
  33. 33. Real time visualizations If you missed these from June, a visualization of tweets to and from Japan5 http://blog.twitter. com/2011/06/global-pulse.html More from presentation here.
  34. 34. Show & Tell
  35. 35. Responsive web design
  36. 36. Responsive web design
  37. 37.
  38. 38. MJ Bear Fellows: 3 journalists under 30Laura Amico: founder, editor of Homicide Watch D.C.Reporting on every murder in D.C. Timmons: producer for The Edmonton JournalInnovative, interactive 2011 election coverage Thuy Vo: multimedia reporter for WSJMultimedia presentation on Chinas housing market