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MIMA Summit 2012

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The 11th Annual
MIMA Summit
Wednesday, October 10th, Minneapolis Hilton


www.mimasummit.org
Page 2




The 11th Annual MIMA Summit
  Join us for the biggest marketing and technology
 conference in the Midwest, pres...
Page 3




Welcome to v.11
Since 2001, the MIMA Summit has brought together a vibrant mix of
marketers, designers, technol...
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MIMA Summit 2012

  1. 1. The 11th Annual MIMA Summit Wednesday, October 10th, Minneapolis Hilton www.mimasummit.org
  2. 2. Page 2 The 11th Annual MIMA Summit Join us for the biggest marketing and technology conference in the Midwest, presented by the oldest interactive association in America. No Boundaries In an age of never-ending innovation, where does your job end? Guy Kawasaki Jane McGonigal Lunch Keynote Morning Keynote 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  3. 3. Page 3 Welcome to v.11 Since 2001, the MIMA Summit has brought together a vibrant mix of marketers, designers, technologists and thought leaders – to celebrate, to inspire, to fuel positive change in our marketplace and across the country. The MIMA Summit is the biggest marketing and technology conference in the Midwest. This year’s theme, “No Boundaries,” offers speakers a broad platform upon which to advance theories, delve into new lines of inquiry and promote unique perspectives. We are excited to present this year’s compelling roster of speakers and presentations for the 11th annual MIMA Summit. We hope you can join us in the adventure! Tim Brunelle, President Lauren Melcher, Director of Programming tim.brunelle@mima.org lauren.melcher@mima.org 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  4. 4. Page 4 The MIMA Mission Elevating Talent Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,200 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability. MIMA believes fundamental changes in technology and culture have transformed business, and it is our association’s role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world – to challenge the status quo – to inspire innovation and fuel relevant change that benefits our membership in their professional and personal lives. 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  5. 5. Page 5 Did you know? On average, more than 250 people – a variety of professionals, from young novices to seasoned veterans – attend our monthly educational events. Our annual Summit attracts over 1,000 attendees each year. 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  6. 6. Page 6 Details: Breakout Tracks Breaking Boundaries Our conference theme track, with speakers who offer both geek cred and big ideas to impact and inspire every level of your organization. Case Studies Learning from experience and sharing examples of best practices in social, mobile, measurement and content strategy. Emerging Trends Exposing the ideas that will shape our industry and our world in years to come. Reputation and Influence Helping you tackle the challenge of managing reputation and cultivating influence in an evolving digital/social marketplace. Online/offline Convergence At intersection of traditional behavioral analytics and today's digital culture, learning what makes people engaged, how businesses can compete and how to foster engagement both online and offline. Designing Interactive Experiences Exploring the interconnected topics of user experience, information, interaction and visual design. Digital Paid Media For when you want to go out into the world, grab people where they are, and bring them back to your online presence. Digital Workflow A deep dive into project management strategies and new ways of thinking for all stages of content and platform creation. 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  7. 7. Page 7 Our speakers are the best. And we mean it. Meet this year’s amazing line-up of industry trend-setters and thought leaders who will share their smarts with 2012 Summit attendees: Vanessa Fox Lee Odden Farhad Manjoo Adam Kmiec Peter Shankman Erin Scime John Hadl Robbie Whiting Dan Khabie Charlie O’Donnell Jon Schepke Nicole Newville Michele Polz Nigel Jacob Cindy Chastain Aaron Bannin Stephen Anderson Doug Rozen Samantha Starmer J.J. Schaidler Gretchen Anderson Brett Baldwin Adam Keats Spike Jones Mitchell Reichgut Heather LaMarre Ryan Manchee Mark Schaefer Konrad Feldman Erin Anderson Sara Wachter-Boettcher Tom Webster 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  8. 8. Page 8 Our programming attracts and connects with the needs of a wide variety of interests. In our 14 years as an organization, MIMA has hosted hundreds of speakers. Here are some of the highlights from the last three years: Analytics Evangelist for Google Avinash Kaushik, Facebook Content Strategist Sarah Cancilla, WIRED Editor and author Chris Anderson, SEOMOZ founder Rand Fishkin, charity:water digital director Paull Young, Global Digital Manager at Ford Motor Company Scott Monty, Geek Squad founder Robert Stephens, Winelibrary.tv founder and best selling author Gary Vaynerchuk, author of Designing Obama Scott Thomas, principal and senior strategist at BrandBuilder Marketing Olivier Blanchard, Boing Boing co-founder Xeni Jardin, futurist Cecily Sommers, VP of Marketing at Virgin Airlines Porter Gale, crowd sourcing evangelist John Winsor, Managing Partner at Bond Art + Science Karen McGrane, and many more. 1821 University Ave W #S256, St. Paul, MN 55104 | (651) 999-5345 | mima.org
  9. 9. 1821 University Ave W #S256, St. Paul, MN 55104 (651) 999-5345 | mima.org Contact: Lauren Melcher, MMA Board of Directors (Summit Programming Chair) lauren.melcher@mima.org

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