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Keeping Up With The Facebook

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Presented to Weber Shandwick Minneapolis all-staff on November 15, 2011.

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Keeping Up With The Facebook

  1. 1. Keeping Up with The Facebook {No Kardashians Here}Lauren MelcherDigital Strategist, Weber Shandwick Minneapolislmelcher@webershandwick.com
  2. 2. What’s new?What’s on the way?
  3. 3. • Recent Changes • OPEN GRAPH – CODE ACCESSIBILITY FOR DEVELOPERS, INCREASED FLEXIBILITY • “TALKING ABOUT THIS” – DATA/MEASUREMENT IN REAL TIME • THE TICKER• Coming Soon • TIMELINE FOR BRAND PAGES (AND PERSONAL PROFILES) • ROLL-OUT TBD
  4. 4. VERB ANY NOUNFacebook gestures
  5. 5. -- 8th Bridge
  6. 6. IMPLICATIONSONLINE SHOPPING: wantTELEVISION SHOWS: watchingELECTIONS: votedWhat you won’t see: “dislike” (and other bannedwords, according to Facebook’s discretion)
  7. 7. “TALKING ABOUT THIS”meaningful analytics for brand performance on Facebook
  8. 8. “The currentbarometer of howmuch conversationis being generatedby a Page onFacebook.”-- Facebook
  9. 9. BUT WHERE DOES IT COME FROM?• Refreshes daily but goes back a week• User interactions that impact the number: • LIKING A PAGE • POSTING TO A PAGE’S WALL • LIKING, COMMENTING ON OR SHARING A PAGE POST • ANSWERING A QUESTION POSTED • RSVP’ING TO AN EVENT • MENTIONING A PAGE IN A PERSONAL POST • PHOTOTAGGING A PAGE • LIKING OR SHARING A CHECK-IN DEAL • CHECKING IN AT A PLACE
  10. 10. THE TICKERlove it or hate it?
  11. 11. REAL-TIME NEWS Source
  12. 12. TIMELINE FOR BRANDSthe evolution of Pages
  13. 13. Source
  14. 14. Source
  15. 15. Source
  16. 16. FACEBOOK TIMELINE FOR BRANDS• More emphasis on visuals  MORE BRANDING CAPABILITIES Source• Separation between brand posts and user posts (possibly)  MORE COMMUNITY MANAGEMENT OPPORTUNITIES Source
  17. 17. PLUSFive Smaller Changes
  18. 18. 1. “Subscribe to profile” feature
  19. 19. 2. Ability to search posts by everyone
  20. 20. 3. Facebook Places = dead4. Longer character limit for posts(5,000 characters instead of 420)
  21. 21. 5. More mobile friendly overall(support for mobile versions of apps + long-awaited iPad app)

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