14 B2B
SOCIAL MEDIA +
MARKETING
Statsfor2014
@LAURENKGRAY
40% of B2B buyers say LinkedIn is
important when researching
technologies and purchases
19% say the same of Twitter
@LAURE...
Top three social networks used
by B2B marketers:
- 91% LinkedIn
- 85% Twitter
- 81% Facebook
@LAURENKGRAY
“
- Social Media...
62% of B2B marketers say
LinkedIn is effective
30% say the same of Facebook
@LAURENKGRAY
“
- FlipCreator
76% of B2B companies
maintain blogs
@LAURENKGRAY
“
- FlipCreator
B2B companies that blog
generate 67% more leads
than those that don’t.
@LAURENKGRAY
“
- FlipCreator
62% of B2B marketers rate
blogging as an effective
content marketing tactic
@LAURENKGRAY
“
- FlipCreator
91% of B2B marketers use
content marketing.
Just 36% say they are
effective at it
@LAURENKGRAY
“
- FlipCreator
Most effective B2B content marketers:
-  Use 12+ different tactics
-  Have a documented strategy
-  Use an average of 7 di...
@LAURENKGRAY
“
- FlipCreator
Top 3 content marketing tactics used
by B2B marketers
-  Social media other than blogs (87%)
-  Articles on their own webs...
B2B marketers rate
in-person events and case
studies as the most effective
content marketing tactics.
@LAURENKGRAY
“
- Fli...
@LAURENKGRAY
“
- FlipCreator
Top 3 organizational goals for
B2B content marketing
- Brand awareness (82%)
- Lead generation (74%)
- Customer acquisitio...
Top 3 metrics used to measure success
- Website traffic (63%)
- Sales lead quality (54%)
- Social media sharing (50%)
@LAU...
45% of B2B marketers
have gained a customer
through LinkedIn
@LAURENKGRAY
“
- Social Media Today
On average, B2B marketers
who use Twitter generate twice
as many leads as those who
don’t
@LAURENKGRAY
“
- Social Media To...
Have questions about increasing
blog traffic for your B2B blog?
Contact: info@movablemedia.com
Mywebsite:laurenkgray.com
@...
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14 B2B Marketing + Social Media Stats for 2014

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Social media and marketing statistics for B2B companies around blogging, website traffic and more.

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14 B2B Marketing + Social Media Stats for 2014

  1. 1. 14 B2B SOCIAL MEDIA + MARKETING Statsfor2014 @LAURENKGRAY
  2. 2. 40% of B2B buyers say LinkedIn is important when researching technologies and purchases 19% say the same of Twitter @LAURENKGRAY “ - Social Media Today
  3. 3. Top three social networks used by B2B marketers: - 91% LinkedIn - 85% Twitter - 81% Facebook @LAURENKGRAY “ - Social Media Today
  4. 4. 62% of B2B marketers say LinkedIn is effective 30% say the same of Facebook @LAURENKGRAY “ - FlipCreator
  5. 5. 76% of B2B companies maintain blogs @LAURENKGRAY “ - FlipCreator
  6. 6. B2B companies that blog generate 67% more leads than those that don’t. @LAURENKGRAY “ - FlipCreator
  7. 7. 62% of B2B marketers rate blogging as an effective content marketing tactic @LAURENKGRAY “ - FlipCreator
  8. 8. 91% of B2B marketers use content marketing. Just 36% say they are effective at it @LAURENKGRAY “ - FlipCreator
  9. 9. Most effective B2B content marketers: -  Use 12+ different tactics -  Have a documented strategy -  Use an average of 7 different social platforms -  Devote 40% of budgets to content marketing @LAURENKGRAY “ - FlipCreator
  10. 10. @LAURENKGRAY “ - FlipCreator
  11. 11. Top 3 content marketing tactics used by B2B marketers -  Social media other than blogs (87%) -  Articles on their own websites (83%) -  E-newsletters (80%) @LAURENKGRAY “ - FlipCreator
  12. 12. B2B marketers rate in-person events and case studies as the most effective content marketing tactics. @LAURENKGRAY “ - FlipCreator
  13. 13. @LAURENKGRAY “ - FlipCreator
  14. 14. Top 3 organizational goals for B2B content marketing - Brand awareness (82%) - Lead generation (74%) - Customer acquisition (73%) @LAURENKGRAY “ - FlipCreator
  15. 15. Top 3 metrics used to measure success - Website traffic (63%) - Sales lead quality (54%) - Social media sharing (50%) @LAURENKGRAY “ - FlipCreator
  16. 16. 45% of B2B marketers have gained a customer through LinkedIn @LAURENKGRAY “ - Social Media Today
  17. 17. On average, B2B marketers who use Twitter generate twice as many leads as those who don’t @LAURENKGRAY “ - Social Media Today
  18. 18. Have questions about increasing blog traffic for your B2B blog? Contact: info@movablemedia.com Mywebsite:laurenkgray.com @LAURENKGRAY

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