Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

14 B2B Marketing + Social Media Stats for 2014

Social media and marketing statistics for B2B companies around blogging, website traffic and more.

  • Be the first to comment

14 B2B Marketing + Social Media Stats for 2014

  1. 1. 14 B2B SOCIAL MEDIA + MARKETING Statsfor2014 @LAURENKGRAY
  2. 2. 40% of B2B buyers say LinkedIn is important when researching technologies and purchases 19% say the same of Twitter @LAURENKGRAY “ - Social Media Today
  3. 3. Top three social networks used by B2B marketers: - 91% LinkedIn - 85% Twitter - 81% Facebook @LAURENKGRAY “ - Social Media Today
  4. 4. 62% of B2B marketers say LinkedIn is effective 30% say the same of Facebook @LAURENKGRAY “ - FlipCreator
  5. 5. 76% of B2B companies maintain blogs @LAURENKGRAY “ - FlipCreator
  6. 6. B2B companies that blog generate 67% more leads than those that don’t. @LAURENKGRAY “ - FlipCreator
  7. 7. 62% of B2B marketers rate blogging as an effective content marketing tactic @LAURENKGRAY “ - FlipCreator
  8. 8. 91% of B2B marketers use content marketing. Just 36% say they are effective at it @LAURENKGRAY “ - FlipCreator
  9. 9. Most effective B2B content marketers: -  Use 12+ different tactics -  Have a documented strategy -  Use an average of 7 different social platforms -  Devote 40% of budgets to content marketing @LAURENKGRAY “ - FlipCreator
  10. 10. @LAURENKGRAY “ - FlipCreator
  11. 11. Top 3 content marketing tactics used by B2B marketers -  Social media other than blogs (87%) -  Articles on their own websites (83%) -  E-newsletters (80%) @LAURENKGRAY “ - FlipCreator
  12. 12. B2B marketers rate in-person events and case studies as the most effective content marketing tactics. @LAURENKGRAY “ - FlipCreator
  13. 13. @LAURENKGRAY “ - FlipCreator
  14. 14. Top 3 organizational goals for B2B content marketing - Brand awareness (82%) - Lead generation (74%) - Customer acquisition (73%) @LAURENKGRAY “ - FlipCreator
  15. 15. Top 3 metrics used to measure success - Website traffic (63%) - Sales lead quality (54%) - Social media sharing (50%) @LAURENKGRAY “ - FlipCreator
  16. 16. 45% of B2B marketers have gained a customer through LinkedIn @LAURENKGRAY “ - Social Media Today
  17. 17. On average, B2B marketers who use Twitter generate twice as many leads as those who don’t @LAURENKGRAY “ - Social Media Today
  18. 18. Have questions about increasing blog traffic for your B2B blog? Contact: info@movablemedia.com Mywebsite:laurenkgray.com @LAURENKGRAY

×