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Economie des Médias

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Economie des Médias

  1. 1. Radiohead et l’expérience de la musique gratuite Laure Neria Mathilde Viana Master 1 AIGEME – Economie des médias et du numérique
  2. 2. Sommaire <ul><li>Présentation du corpus d’articles </li></ul><ul><li>Glossaire </li></ul><ul><li>Lancement numérique de l’album « In Rainbows » </li></ul><ul><li>Avantages et défauts de cette méthode </li></ul><ul><li>Changements liés au numérique </li></ul><ul><li>Les dangers : le P2P et la question juridique </li></ul>
  3. 3. Corpus <ul><li>David Byrne and Thom Yorke on the Real Value of Music – Wired.com </li></ul><ul><li>Radiohead criticized as band shuts down ‘In Rainbows’ promotion – news.com </li></ul><ul><li>Madonna, Radiohead Moves Rock the Music Biz – EW.com </li></ul><ul><li>Radiohead : le téléchargement illegal toujours devant – Ecrans.fr  </li></ul>
  4. 4. Glossaire <ul><li>Copyright </li></ul><ul><li>DRM </li></ul><ul><li>Peer-to-peer </li></ul><ul><li>Versioning </li></ul>
  5. 5. Lancement de l’album In rainbows Sortie digitale le 10 octobre 2007 4 £ (fluctuat) 6 £ (wired) Sortie CD vinyle le 1 janvier 2008 2,3 millions de téléchargement P2P
  6. 6. Avantages et défauts <ul><li>Gros buzz - Immédiateté du réseau </li></ul><ul><li>Démocratisation de la musique </li></ul><ul><li>Fan favorisés </li></ul><ul><li>Digital rights acquis </li></ul><ul><li>Dénature l’œuvre </li></ul><ul><li>Perte des bénéfices </li></ul><ul><li>Aucun contrôle sur l’utilisation </li></ul>
  7. 7. Changements liés au numérique <ul><li>Changement technologique </li></ul><ul><li>- Nouveaux modes de diffusion </li></ul><ul><li>- Baladeurs et plateformes d’écoute </li></ul><ul><li>Changement marketing </li></ul><ul><li>- Meilleure diffusion et ciblage plus précis - Merchandising et touring </li></ul>
  8. 8. Le P2P (apports et questions juridiques) <ul><li>Téléchargement illégal </li></ul><ul><li>Les gens ont plus utilisés les réseaux tels que bittorrent, que le site d’Inrainbows </li></ul><ul><li>< moyen simple d’étoffer sa culture avant achat ou simple délit ? </li></ul><ul><li>< nécessité d’une plus value sur les produits pour inciter à la consommation culturelle. </li></ul>
  9. 9. Conclusion <ul><li>Deux voies dans la production numérique : </li></ul><ul><ul><li>Lancement digital d’un EP </li></ul></ul><ul><ul><li>Piratage ou mise à disposition gratuite </li></ul></ul><ul><li>Selon les différents genres musicaux </li></ul><ul><li>Question non résolue </li></ul><ul><li> HADOPI 2 . Quel sera la suite? </li></ul>

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