Social Media Myths (debunked)

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Separating the wheat from the chaff so your social enterprise can rock the social web. Presentation given at Enterprising Non-Profits' social media night in Vancouver, Feb 16 2011.

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Social Media Myths (debunked)

  1. 1. Social Media Myths Separating the wheat from the chaff so your social enterprise can rock the social webWednesday, February 23, 2011
  2. 2. Myth #1: You need to have an active social media presence everywhere. Fact: It’s way easier to join a party than start one.Wednesday, February 23, 2011
  3. 3. Myth #2: Social media is for marketing. Fact: Social web tools include internal applications as well as customer-facing ones.Wednesday, February 23, 2011
  4. 4. Myth #3: Social media is by, of & for young people. Fact: Social media works best when it’s truly collective.Wednesday, February 23, 2011
  5. 5. Myth #4: Social media is a time-waster. Fact: Done right, it can save you time & improve efficiency.Wednesday, February 23, 2011
  6. 6. Myth #5: If I spend too much time online, my “real” social life will suffer. Fact: Active engagement online can improve offline relationships.Wednesday, February 23, 2011
  7. 7. Myth #6: If we make a mistake, we risk abject public humiliation. Fact: Sincere apologies go a long way, even online.Wednesday, February 23, 2011
  8. 8. Myth #7: No pain, no gain. Fact: You can use social web tools to amplify & extend the work you love most.Wednesday, February 23, 2011
  9. 9. Myth #8: “Going viral” is a goal. Fact: Getting a lot of page views is nice, but meeting your strategic objectives is more important.Wednesday, February 23, 2011
  10. 10. Myth #9: Social media is a slippery slope to consensus mayhem. Fact: Asking for input from your community doesn’t require handing them the reins.Wednesday, February 23, 2011
  11. 11. Keep in touch • www.raisedeyebrow.com • lauren@raisedeyebrow.com • Twitter: @laurenbacon • http://about.me/ laurenbacon • www.thebossofyou.com • www.womensconference.caWednesday, February 23, 2011

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