Defrag 2012        The Arab Spring of Software:          Developers are the New                KingmakersDonnie Berkholz  ...
The First Kingmaker  Richard Neville, 16th Earl of Warwick                                          Photo courtesy Wikia
“A „platform‟ is a system that can beprogrammed and therefore customizedby outside developers – users - and inthat way, ad...
Open Source:The DeFacto Standard
Cloud
Shadow IT &The Consumerization of IT                            Photo Courtesy NCJ
Code Sharing & Reuse
Commonalities:               Open Building Blocks                        &               Technology Availability          ...
Affecting The Vendor Landscape                  What IT Decision                  Makers THINK is                    Being...
The Goldfish is Really the Shark
“We have a decision-by-experiment culture. Instead of declaring, „here is the future functionality we will have in 24 mont...
“How Can I Configure a            Router, A Firewall, A Load              Balancer, Server &            Storage through AP...
So Yes, The World is Flat  Make it Work for You
IT’S AN ARAB SPRINGIT’S ALL ABOUT THE BUILDING BLOCKS.      WE NEED TO CREATE THEM.AND THAT’S A MUST FOR OUR        SURVIV...
A Puzzling Pattern in VC Deals
A Brave New World
He Who Has the Best DX Wins         ProgrammableWeb, February 2012
Funnels: Not Just for Sales
Its All About Barriers to Entry
The Four Stages      of   Software  Production
STAGE 1“The money is in the      hardware,  not the software”
STAGE 2“Actually, the money is in     the software”
STAGE 2.5“Maybe the money is in  the integration?”
STAGE 3“The money is not in the          software, but it is differentiating”
STAGE 4“Software is not even   differentiating,the value is the data”
Who is Leading in Data?
Who is Leading in Inner-Sourcing?
Who is Leading inDefault to Open?
Who is Leading in Services?
A Glimpse of the Future   GitHub rules ALM   Everyone writes to a PaaS   Open building blocks will win   Default to op...
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Defrag Keynote 2012: The Arab Spring of Software

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The Arab Spring of Software: Developers are the New Kingmakers

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  • The network effect & building blocks that enable platform to have the network effect w/in the ecosystemOpen interfaces – pluggable, interoperable & working well x-vendorGitHub, Services, APIs – all provide foundation for this new ecosystemThis is what vendors need to embrace.
  • It’s Not An Evolution, It’s A Transformation Democratization & Flattening of IT (Developers Choose, Not Their Managers, Not the CIO)More Developers than ever before are empowered to spend in the $10K to $50K price-range.*Cross Platform Tooling Wins, with Choice of Languages, Tools, Integration into Existing Systems Required.Dev/Ops, No-Ops, Continuous Dev, Test, Deploy at Speed Business versus Systems move.
  • SO WHAT MATTERSOnly 55% of developers last year tried half of the software they downloaded – the rest tried even less. In order to get your software or platform considered for users to build services on top of it – there are few musts, all tied to consistent and amazing user experience from beginning to endDownload & Documentation -Install (product & requirements)Test bed/sandbox/ttroubleshooting tools included in the packageDeployMust be FreeDo *not* underestimate the install experience. Majority of software users stop trying to use a product if it can’t/won’t install properly or does not have baseline requirements most developers use.
  • Defrag Keynote 2012: The Arab Spring of Software

    1. 1. Defrag 2012 The Arab Spring of Software: Developers are the New KingmakersDonnie Berkholz Lauren CooneyAnalyst, Redmonk Sr. Director, Software Strategy, Ciscodberkholz@redmonk.com lauren.cooney@cisco.comTwitter: @dberkholz Twitter: @lcooney
    2. 2. The First Kingmaker Richard Neville, 16th Earl of Warwick Photo courtesy Wikia
    3. 3. “A „platform‟ is a system that can beprogrammed and therefore customizedby outside developers – users - and inthat way, adapted to countless needsand niches that the platform’s originaldevelopers could not have possiblycontemplated, much less had time toaccommodate…” Marc Andreessen, 2007
    4. 4. Open Source:The DeFacto Standard
    5. 5. Cloud
    6. 6. Shadow IT &The Consumerization of IT Photo Courtesy NCJ
    7. 7. Code Sharing & Reuse
    8. 8. Commonalities: Open Building Blocks & Technology Availability How Developers Became Kingmakers© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    9. 9. Affecting The Vendor Landscape What IT Decision Makers THINK is Being UsedWhat Developers What is Actually Want to Use Being Used
    10. 10. The Goldfish is Really the Shark
    11. 11. “We have a decision-by-experiment culture. Instead of declaring, „here is the future functionality we will have in 24 months and 36 months‟ and doggedly building to that, we are now running experiments in hours and days. If something works, we double-down on it. If it doesn’t, we discard and move on.” Brad Smith, CEO, Intuit 2012
    12. 12. “How Can I Configure a Router, A Firewall, A Load Balancer, Server & Storage through APIs?””© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. So Yes, The World is Flat Make it Work for You
    14. 14. IT’S AN ARAB SPRINGIT’S ALL ABOUT THE BUILDING BLOCKS. WE NEED TO CREATE THEM.AND THAT’S A MUST FOR OUR SURVIVAL.
    15. 15. A Puzzling Pattern in VC Deals
    16. 16. A Brave New World
    17. 17. He Who Has the Best DX Wins ProgrammableWeb, February 2012
    18. 18. Funnels: Not Just for Sales
    19. 19. Its All About Barriers to Entry
    20. 20. The Four Stages of Software Production
    21. 21. STAGE 1“The money is in the hardware, not the software”
    22. 22. STAGE 2“Actually, the money is in the software”
    23. 23. STAGE 2.5“Maybe the money is in the integration?”
    24. 24. STAGE 3“The money is not in the software, but it is differentiating”
    25. 25. STAGE 4“Software is not even differentiating,the value is the data”
    26. 26. Who is Leading in Data?
    27. 27. Who is Leading in Inner-Sourcing?
    28. 28. Who is Leading inDefault to Open?
    29. 29. Who is Leading in Services?
    30. 30. A Glimpse of the Future GitHub rules ALM Everyone writes to a PaaS Open building blocks will win Default to open, else inner-sourced Developers take over Ops and Data

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