Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blog Basics Presentation

1,286 views

Published on

A blogging 101 for internal iQubers

Published in: Economy & Finance, Technology
  • Be the first to comment

Blog Basics Presentation

  1. 1. Blog workshop
  2. 2. Blog content & tone <ul><li>Regular </li></ul><ul><li>Easy to consume </li></ul><ul><li>Informative & helpful </li></ul><ul><li>Different </li></ul><ul><li>Light </li></ul><ul><li>Conversational </li></ul><ul><li>Positive </li></ul><ul><li>Constructive </li></ul>
  3. 3. Why blog? <ul><li>SEO </li></ul><ul><li>Thought provoking </li></ul><ul><li>Practice writing </li></ul><ul><li>Start conversations </li></ul><ul><li>Commentary </li></ul><ul><li>Connect with customers </li></ul><ul><li>Community building </li></ul><ul><li>Advanced customer service </li></ul><ul><li>Be an authority </li></ul><ul><li>“ Branding iQ” </li></ul>
  4. 4. Blog mechanics <ul><li>Consumption: RSS </li></ul><ul><li>Pingbacks </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments (here and there) </li></ul><ul><li>Tags & categories </li></ul>
  5. 5. Case studies & other stuff <ul><li>Us: Myhome.ie </li></ul><ul><li>Them : Murphy’s Ice Cream </li></ul><ul><li>Our clients? </li></ul><ul><li>Microblogging (Twitter etc.) </li></ul><ul><li>http://twitter.com/amazonmp3 </li></ul><ul><li>http://twitter.com/JetBlue </li></ul><ul><li>http://twitter.com/silverbackapp </li></ul>
  6. 6. How not to engage bloggers... <ul><li>Hello,  </li></ul><ul><li>I'm writing to you on behalf of Allaboutyou.com. Allaboutyou.com aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in. </li></ul><ul><li>It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: http://www.allaboutyou.com/. </li></ul><ul><li>Should you find it appealing and wish to connect your website to Allaboutyou.com please direct a link to the Food channel http://www.allaboutyou.com/food/channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking?  </li></ul><ul><li>Best wishes, Neil. </li></ul>
  7. 9. Write a draft blog post now, then have a great weekend….

×