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Blog Basics Presentation


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A blogging 101 for internal iQubers

Published in: Economy & Finance, Technology
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Blog Basics Presentation

  1. 1. Blog workshop
  2. 2. Blog content & tone <ul><li>Regular </li></ul><ul><li>Easy to consume </li></ul><ul><li>Informative & helpful </li></ul><ul><li>Different </li></ul><ul><li>Light </li></ul><ul><li>Conversational </li></ul><ul><li>Positive </li></ul><ul><li>Constructive </li></ul>
  3. 3. Why blog? <ul><li>SEO </li></ul><ul><li>Thought provoking </li></ul><ul><li>Practice writing </li></ul><ul><li>Start conversations </li></ul><ul><li>Commentary </li></ul><ul><li>Connect with customers </li></ul><ul><li>Community building </li></ul><ul><li>Advanced customer service </li></ul><ul><li>Be an authority </li></ul><ul><li>“ Branding iQ” </li></ul>
  4. 4. Blog mechanics <ul><li>Consumption: RSS </li></ul><ul><li>Pingbacks </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments (here and there) </li></ul><ul><li>Tags & categories </li></ul>
  5. 5. Case studies & other stuff <ul><li>Us: </li></ul><ul><li>Them : Murphy’s Ice Cream </li></ul><ul><li>Our clients? </li></ul><ul><li>Microblogging (Twitter etc.) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  6. 6. How not to engage bloggers... <ul><li>Hello,  </li></ul><ul><li>I'm writing to you on behalf of aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in. </li></ul><ul><li>It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: </li></ul><ul><li>Should you find it appealing and wish to connect your website to please direct a link to the Food channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking?  </li></ul><ul><li>Best wishes, Neil. </li></ul>
  7. 9. Write a draft blog post now, then have a great weekend….