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INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
INTERCITÉS le jeu
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INTERCITÉS le jeu

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Afin de promouvoir les destinations du réseau, SNCF met en place avec TBWA\Paris une série de plus de 100 visuels qui jouent de manière légère et plus ou moins loufoque avec les noms des villes desservies. Pendant la durée du Festival du Cinéma Américain de Deauville, les 300 destinations INTERCITÉS font leur cinéma.
Un dispositif digital participatif est également en ligne depuis le 17 août et jusqu'au 30 septembre 2012. Il permet aux internautes de tenter de remporter 450 Pass Journée pour le Festival et des billets de train pour Deauville. Ils sont invités à proposer leurs propres jeux de mots avec des villes de leur choix.

À découvrir sur http://www.intercites.sncf.com/lejeu

Published in: Travel
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