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Ad Majorem's "Awoken" Pitch-book for AAF Competition

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The pitch book we made as Ad Majorem for the 2009 AAF National Student Advertising Competition in New York last May. The assignment was to develop an integrated marketing campaign for the Century Council to reduce binge drinking on college campuses. Our strategy was to combat the problem using a side door approach – the empowerment of women.

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Ad Majorem's "Awoken" Pitch-book for AAF Competition

  1. 2. Users sees “ View Application ” page either by searching… or clicking on an ad…
  2. 3. When the user wants more information about the application … he or she clicks the “ View Application ,” button…
  3. 4. & reads description on “Go-to App” page.
  4. 5. User clicks “Go to Application” to add app.
  5. 6. User agrees to terms and conditions, allows app access to profile.
  6. 7. User is given a Quiz to complete…
  7. 8. Upon Completion…
  8. 9. Users click “Submit” to see how they did…
  9. 10. User sees their Quiz Score…
  10. 11. Then has the options to challenge their friends…
  11. 12. Users can invite their friends to the quiz application by…
  12. 13. Or as a widget on someone else’s page…
  13. 14. By selecting their name or typing in their email address…
  14. 15. & Clicking “Send NY Times News Quiz Invitation”
  15. 18. Click Share to Post a Link to Your Profile…
  16. 19. Or Send a Link for the application to a Friend!
  17. 22. Become A Fan

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