Teens, tweens & social networking 2012


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We often have assumptions about how teens and tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have? Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.

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  • http://infoweb.newsbank.com.proxy.oplin.org/iw-search/we/InfoWeb?p_action=doc&p_topdoc=1&p_docnum=1&p_sort=YMD_date:D&p_product=NewsBank&p_text_direct-0=document_id=%28%2012DFB372B8817FF8%20%29&p_docid=12DFB372B8817FF8&p_theme=newsbank&p_queryname=12DFB372B8817FF8&f_openurl=yes&p_nbid=J57R45KAMTI3MTk1NDI1MC41NDk1NTU6MTo1Om9wbGlu&&p_multi=CLDB Kirby gave up Facebook for Lent. For a teenager, this is about the same as giving up oxygen or water. Time-strapped Kirby likes that she can put up a status message about what she's doing and hundreds of her friends know in seconds. Sometimes, she'll post that she's studying for a big test, and she instantly receives comments of support and encouragement. Facebook is "how we talk to each other," Ben said. "You're in the know so much more quickly than you would be at school," Isabel said.
  • Verbling—website does this now Verbling is a web-based platform where individuals can pair up with native speakers to practice speaking new languages on live video. Genius Idea: Verbling makes language learning easy by offering a free way to connect instantly with native speakers with timed prompts and conversation-starting topics.
  • Let’s face it: Teenagers haven’t had the time to build up expertise, life experiences or a career that would merit content creation. Without that expertise, fewer people are inclined to listen to what they have to say, and without that knowledge, teenagers have less to talk about.
  • Teens, tweens & social networking 2012

    1. 1. 2012Laura Solomon, MCIW, MLSLibrary Services Manager, OPLINlaura@oplin.org
    2. 2. So many questions….• What kinds of behaviors are common?• What social media are they actually using?• Is privacy important?• How can we reach them?• Do they even want to be reached?
    3. 3. Not a lot of good news
    4. 4. How important is it?
    5. 5. 76%
    6. 6. Use doubles at 13
    7. 7. 60%50%40%30% Teen social20% media users10%0% One account Multiple accounts
    8. 8. 64%
    9. 9. What are they actually using?
    10. 10. "There was life beforeFacebook, even if I cant remember it." Kirby McKenna, 17, Dublin, Ohio 2009
    11. 11. Superlogoff & whitewalling
    12. 12. Posting in code
    13. 13. They really do care about privacy
    14. 14. But… “Facebook is the teenage version of email.” danah boydAssistant researcher at New York University specializing in youth and social media
    15. 15. Wait…what?
    16. 16. Teen use dropping70%60%50%40% 12- to 17-year- olds30% 55- and 64-20% years-old10%0% 5/1/2012
    17. 17. “The sheer size of Facebook’s userbase, nearly 1 billion strong, has made it the high schoolcafeteria of social networks, whilesites like Twitter and Tumblr have become the basement rec-room to which only a select few gain admission. Parents, notably, are excluded. “ http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html
    18. 18. Do teens tweet?
    19. 19. 25%20%15% Girls10% Boys5%0% Who tweets?
    20. 20. 35%30%25%20% White15% Black Latino10%5%0% Ethnicities
    21. 21. Niche network for teens 16% in 2011
    22. 22. Facebook is for chat
    23. 23. Tumblr is #2
    24. 24. Is MySpace dead?“MySpace was an important part of the social webs early history. Its time has passed, though. “ “MySpace is an embarrassment formost people on the web. Many peoplefeel like its a bratty kid sister wearing too little clothing. “
    25. 25. They’re not blogging
    26. 26. Video creation
    27. 27. Video chat
    28. 28. How can your library reach out?
    29. 29. “Almost half of 12- to 17- year-olds don’t think brands should have a presence using social tools at all. “Jacqueline Anderson, Consumer Insights Analyst, Forrester Research
    30. 30. Ask ‘em!
    31. 31. Quit reinventing the wheel
    32. 32. Scavenger hunts
    33. 33. Content consumers
    34. 34. Lack of expertise limits content creation
    35. 35. Small social circles
    36. 36. They won’t build for you X
    37. 37. It’s all about friends
    38. 38. Reactive, not proactive
    39. 39. Quit chasing
    40. 40. Absolutely shameless plug Coming Fall 2012
    41. 41. Stalk me here http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/laurasolomonThank you!