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Teens, tweens & social networking 2012

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2012

Laura Solomon, MCIW, MLS
Library Services Manager, OPLIN
laura@oplin.org

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So many questions….
•   What kinds of behaviors are common?
•   What social media are they actually using?
•   Is privacy ...

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Not a lot of good news

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Teens, tweens & social networking 2012

We often have assumptions about how teens and tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have? Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.

We often have assumptions about how teens and tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have? Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.

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Teens, tweens & social networking 2012

  1. 1. 2012 Laura Solomon, MCIW, MLS Library Services Manager, OPLIN laura@oplin.org
  2. 2. So many questions…. • What kinds of behaviors are common? • What social media are they actually using? • Is privacy important? • How can we reach them? • Do they even want to be reached?
  3. 3. Not a lot of good news
  4. 4. How important is it?
  5. 5. 76%
  6. 6. Use doubles at 13
  7. 7. 60% 50% 40% 30% Teen social 20% media users 10% 0% One account Multiple accounts
  8. 8. 64%
  9. 9. What are they actually using?
  10. 10. "There was life before Facebook, even if I can't remember it." Kirby McKenna, 17, Dublin, Ohio 2009
  11. 11. Superlogoff & whitewalling
  12. 12. Posting in code
  13. 13. They really do care about privacy
  14. 14. But… “Facebook is the teenage version of email.” danah boyd Assistant researcher at New York University specializing in youth and social media
  15. 15. Wait…what?
  16. 16. Teen use dropping 70% 60% 50% 40% 12- to 17-year- olds 30% 55- and 64- 20% years-old 10% 0% 5/1/2012
  17. 17. “The sheer size of Facebook’s userbase, nearly 1 billion strong, has made it the high school cafeteria of social networks, while sites like Twitter and Tumblr have become the basement rec-room to which only a select few gain admission. Parents, notably, are excluded. “ http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html
  18. 18. Do teens tweet?
  19. 19. 25% 20% 15% Girls 10% Boys 5% 0% Who tweets?
  20. 20. 35% 30% 25% 20% White 15% Black Latino 10% 5% 0% Ethnicities
  21. 21. Niche network for teens 16% in 2011
  22. 22. Facebook is for chat
  23. 23. Tumblr is #2
  24. 24. Is MySpace dead? “MySpace was an important part of the social web's early history. Its time has passed, though. “ “MySpace is an embarrassment for most people on the web. Many people feel like it's a bratty kid sister wearing too little clothing. “
  25. 25. They’re not blogging
  26. 26. Video creation
  27. 27. Video chat
  28. 28. How can your library reach out?
  29. 29. “Almost half of 12- to 17- year-olds don’t think brands should have a presence using social tools at all. “ Jacqueline Anderson, Consumer Insights Analyst, Forrester Research
  30. 30. Ask ‘em!
  31. 31. Quit reinventing the wheel
  32. 32. Scavenger hunts
  33. 33. Content consumers
  34. 34. Lack of expertise limits content creation
  35. 35. Small social circles
  36. 36. They won’t build for you X
  37. 37. It’s all about friends
  38. 38. Reactive, not proactive
  39. 39. Quit chasing
  40. 40. Absolutely shameless plug Coming Fall 2012
  41. 41. Stalk me here http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/laurasolomon Thank you!

Editor's Notes

  • http://infoweb.newsbank.com.proxy.oplin.org/iw-search/we/InfoWeb?p_action=doc&p_topdoc=1&p_docnum=1&p_sort=YMD_date:D&p_product=NewsBank&p_text_direct-0=document_id=%28%2012DFB372B8817FF8%20%29&p_docid=12DFB372B8817FF8&p_theme=newsbank&p_queryname=12DFB372B8817FF8&f_openurl=yes&p_nbid=J57R45KAMTI3MTk1NDI1MC41NDk1NTU6MTo1Om9wbGlu&&p_multi=CLDB Kirby gave up Facebook for Lent. For a teenager, this is about the same as giving up oxygen or water. Time-strapped Kirby likes that she can put up a status message about what she's doing and hundreds of her friends know in seconds. Sometimes, she'll post that she's studying for a big test, and she instantly receives comments of support and encouragement. Facebook is "how we talk to each other," Ben said. "You're in the know so much more quickly than you would be at school," Isabel said.
  • Verbling—website does this now Verbling is a web-based platform where individuals can pair up with native speakers to practice speaking new languages on live video. Genius Idea: Verbling makes language learning easy by offering a free way to connect instantly with native speakers with timed prompts and conversation-starting topics.
  • Let’s face it: Teenagers haven’t had the time to build up expertise, life experiences or a career that would merit content creation. Without that expertise, fewer people are inclined to listen to what they have to say, and without that knowledge, teenagers have less to talk about.

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