People are talking about you…but do you know what they’re saying?

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Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.

At the end of this one-hour webinar, participants will:

Be able to identify at least two reasons why ORM (online reputation management) matters for a library
Be able to identify at least 3 tools that can be used for ORM
Be familiar with strategies for dealing with negative content

Published in: Technology, Education
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  • People are talking about you…but do you know what they’re saying?

    1. 1. People are talking aboutyou…But do you know whatthey’re saying?Laura SolomonLibrary Services ManagerOPLINlaura@designforthelittleguy.comInfopeople webinars are supported by the U.S. Institute of Museum and Library Services under theprovisions of the Library Services and Technology Act, administered in California by the StateLibrarian.An Webinar
    2. 2. LessfreeThe darker side of the Internet
    3. 3. The “norm police”
    4. 4. DigitalrapsheetThe Internet is forever.
    5. 5. Adifferentworld
    6. 6. SMILE
    7. 7. Traditionallistening
    8. 8. WhatisORM?What isOnlineReputationManagement?
    9. 9. Yourlibrary’simage
    10. 10. Consistencymatters
    11. 11. You’reseenonlineFIRST
    12. 12. Whatpeoplesayonlineis#1
    13. 13. Newtoolsfornewmedium
    14. 14. Why track?
    15. 15. Whattotrack??
    16. 16. http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/
    17. 17. Whichsocialdashboard?
    18. 18. AlertsGoogle is your friend here.
    19. 19. Trackingyourbrandacrossthenet
    20. 20. Isyourlibraryrated?
    21. 21. Fundamentallyflawed?
    22. 22. Now what?
    23. 23. Don’thush
    24. 24. Don’tmakeitworse
    25. 25. Whatelse?• Acknowledge wrongs• Don’t repeat• Don’t ignore
    26. 26. Respond early.
    27. 27. YOU
    28. 28. Be honest.
    29. 29. Offer personal help.
    30. 30. Don’tcreatenewpersonas
    31. 31. Yelp&consequences
    32. 32. True? False?
    33. 33. Ifthefactsarewrong…
    34. 34. Eitherway,tell!
    35. 35. SOMETHINGSYou cando toimproveyourlibrary’srep
    36. 36. Accentuatethepositive
    37. 37. ASK
    38. 38. Get theWORDout
    39. 39. Keep talkingTopatrons
    40. 40. Respond…• Quickly• Personally• Appropriately
    41. 41. What does this mean to me, Laura?
    42. 42. Reputation is priceless.
    43. 43. Keepyoureyeonline
    44. 44. Don’t hide.
    45. 45. Be human.
    46. 46. It’s ongoing
    47. 47. “Remember, if youdon’t participatein the story, itwill be toldwithout you.”From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008
    48. 48. Absolutelyshamelessplug
    49. 49. Questions?Laura Solomonlaura@designforthelittleguy.comTwitter: laurasolomonBlogs:What Does This Mean to Me,Laura?(http://www.oplin.org/meanlaura)

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