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Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.
At the end of this one-hour webinar, participants will:
Be able to identify at least two reasons why ORM (online reputation management) matters for a library
Be able to identify at least 3 tools that can be used for ORM
Be familiar with strategies for dealing with negative content