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How to fail at social media


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Lots of experts will tell you how to succeed at social media, but very few willl lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium. Laura Solomon is the author of two forthcoming books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer. Find out ifyour library is on its way to a social shipwreck and how you might be able to change course.

Published in: Technology
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How to fail at social media

  1. 1. Laura Solomon, MCIW, MLS Library Services Manager , OPLIN
  2. 2. <ul><li>&quot; Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better .&quot; </li></ul><ul><li>Avinash Kaushik, Google's analytics evangelist </li></ul>
  3. 4. 1. Ways to FAIL at the START
  4. 6.
  5. 7. Profiles matter
  6. 12. Building DOES NOT EQUAL brand
  7. 16. 2. Ways to to fail DURING
  8. 17. You are HERE
  9. 18. Talk to us… … or kiss us goodbye .
  10. 22.
  11. 30. Using the WRONG PERSON to do your SM work?
  12. 31. 3. Failing when RESPONDING
  13. 39. 4. Failing friending/following
  15. 44. 5. A couple of things to consider
  16. 45. Something else to think about
  17. 51. (Absolutely shameless plug)
  18. 52. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>Thank you!