Get Over Yourself! Improving Your Library’s Online Presence

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Libraries exist in multiple places these days – not just through their websites, but in social media as well. What are the most common mistakes libraries make online?
How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.

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Get Over Yourself! Improving Your Library’s Online Presence

  1. 1. Laura Solomon, Library Services Manager, OPLINLaura Solomon, MCIW, MLSLibrary Services ManagerOhio Public Library InformationNetwork
  2. 2. Agenda1. Comfort zones and egos2. Hype is not your friend3. Getting over yourself in social media4. Why your library’s website is an ego trap5. The Two-Minute Offense6. What does this mean to me, Laura?
  3. 3. 1. Comfort Zones&Egos
  4. 4. Which ego is holding up progress?• Library• Director• Department head• Board member• The Terrible,Territorial Librarian
  5. 5. EGO > PATRON = LOSS
  6. 6. CONSIDER:
  7. 7. Who is it REALLY for?• Full list of board of trustees on homepage• Mission statement on homepage• Facebook and/or Twitter account that only postsprogram and event announcements• Social media accounts that only friend/followother libraries or librarians• Links to the staff intranet on the library’s website• Online content arranged specifically for theconvenience of the library staff
  8. 8. PATRON
  9. 9. 2. Hype is not yourfriend.
  10. 10. https://secure.flickr.com/photos/laughingsquid/2421915297/
  11. 11. OK, so you’re going to jump onPinterest anyway…• What’s the business case for using it?• What’s the plan? What will yourlibrary specifically get out of it?• What will your library do that is uniqueand unlike what anyone else isdoing?• Are you already doing a fabulous jobwith all of your other SM outlets?
  12. 12. http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz
  13. 13. Ask:• What?• Why?• Audience?• Time?• Success?
  14. 14. Get analytical or expect to fail.
  15. 15. 3. Getting overyourself in socialmedia.
  16. 16. BUSY
  17. 17. Nobody likes this guy
  18. 18. This isn’t acceptable any more
  19. 19. Socialmedia is……a two-wayconversation..
  20. 20. Just tools
  21. 21. The library SUCKS!!!!
  22. 22. NOT an effective coping strategy
  23. 23. Bad apples aren’t the whole barrel
  24. 24. People who ignore the library are more dangerous
  25. 25. 4. Why your library’swebsite is an egotrap.
  26. 26. Re-thinking the website
  27. 27. [[SQUEAK]]
  28. 28. Not a good reason, either
  29. 29. Actual reasons to redesign• LOTS of patron complaints• The content has outgrown the originalarchitecture• Nobody can find the important stuff• It’s missing important functionality• The design causes more problems than itsolves
  30. 30. 5. The 2-MinuteOffense
  31. 31. THENwhat?
  32. 32. Who’s itREALLYfor?
  33. 33. What’s thePAYOFF?
  34. 34. http://www.twitter.com/laurasolomonhttp://www.facebook.com/laurasolomonhttp://www.linkedin.com/in/laurasolomonlaura@designforthelittleguy.comhttp://www.meanlaura.comhttp://www.slideshare.net/laurasolomonThank you!Stalk me here

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