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Extreme Makeover: Web Site Edition (OPLIN)


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These slides were Part I of a 4-part presentation Laura Solomon did for NORWELD.

Published in: Technology, Design
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Extreme Makeover: Web Site Edition (OPLIN)

  1. 1. Extreme Makeover: Web Site Edition Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address]
  2. 2. AGENDA <ul><li>Some basics </li></ul><ul><li>Usability: more than you ever wanted to know </li></ul><ul><li>Emergency fixes </li></ul><ul><li>Advanced therapies </li></ul><ul><li>Makeover time! </li></ul>
  3. 3. Defining terms <ul><li>Usability </li></ul><ul><li>Accessibility </li></ul><ul><li>Findability </li></ul><ul><li>Web page versus web site </li></ul><ul><li>Web designer versus web developer </li></ul><ul><li>HTML vs. XHTML/CSS </li></ul>DEFINING TERMS
  4. 4. Usability is… <ul><li>… not this. </li></ul>
  5. 5. Accessibility… <ul><li>…is not just about the handicapped. </li></ul>
  6. 6. Findability
  7. 7. Page vs. site <ul><li>One versus many </li></ul><ul><li>Old versus new </li></ul><ul><li>“ home page” </li></ul>
  8. 8. Designer vs. developer <ul><li> </li></ul>
  9. 9. HTML vs. XHTML/CSS <ul><li>Hypertext Markup Language </li></ul><ul><li>Extensible Hypertext Markup Language & Cascading Style Sheets </li></ul><ul><li>Why does it matter? </li></ul>
  10. 10. Web site myths
  11. 11. “ Content is king”
  12. 12. “ Presentation is more important than function”
  13. 13. “ Sites are viewed equally”
  14. 15. This is cool. (NOT.)
  15. 16. “ Users won’t scroll <ul><li>past the fold.” </li></ul>
  16. 17. “ The 3-Click Rule”
  17. 18. “ Usability is about stupid users”
  18. 19. “ Usability is common sense” <ul><li> </li></ul>
  19. 20. “ Build it and they will come”
  20. 21. “ Any site is better than no site” <ul><li>NO. </li></ul>
  21. 22. <ul><li>Usability: </li></ul><ul><li>More than you ever wanted to know </li></ul>
  22. 23. What is usability? <ul><li>Interaction is measured </li></ul><ul><li>Weaknesses identified </li></ul>
  23. 24. Lab not required
  24. 25. Poor design costs $$$
  25. 26. “ Bad usability is like a leaky pipe” <ul><li> </li></ul>
  26. 27. 3 main styles of testing <ul><li>Exploratory </li></ul><ul><li>Threshold </li></ul><ul><li>Comparison </li></ul>
  27. 28. Exploratory—searching for confusion
  28. 29. Threshold
  29. 30. Comparison
  30. 31. Some practical techniques <ul><li>Card sorting </li></ul><ul><li>Heuristics </li></ul><ul><li>Scenario-based testing </li></ul><ul><li>Data mining </li></ul>
  31. 32. Card sorting
  32. 33. Card sort instructions: <ul><li>Scatter all the index cards on your desk. </li></ul><ul><li>2) Sort the index cards into small piles according to similarity. </li></ul><ul><li>3) Arrange the small piles into larger groups that appear to belong to an overall category. </li></ul><ul><li>4) Invent a name for each of the larger groupings, write it on a slip of paper, and attach each slip to the corresponding group. </li></ul>
  33. 34. Heuristic evaluation PRINCIPLES
  34. 35. Scenario-based testing
  35. 36. Mine your logs!
  36. 37. Time for a break!