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Doing Social Media So It Matters

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This past summer, the incredible power of social media was demonstrated across Ohio during the Save Ohio Libraries campaign. Do you understand why your library needs to be involved in social media? Even if you do, do you understand how to build social capital? It takes work and expertise to use this medium successfully. Learn the nitty-gritty of doing social media effectively.

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Doing Social Media So It Matters

  1. 1. Laura Solomon , Library Services Manager , OPLIN Lynda Murray, Director of Government and Legal Services , OLC
  2. 3. Tool talk
  3. 4. <ul><li>One-to-many </li></ul>Many-to-many
  4. 5. <ul><li>Old way </li></ul>
  5. 6. New way
  6. 13. reputation
  7. 14. “ Own your own story before it owns you”
  8. 20. <ul><li>“ The internet computers are not available this morning due to maintenance.” </li></ul><ul><li>versus </li></ul><ul><li>“ Argh! Power surge took down a server; no internet here this morning—sorry!” </li></ul>
  9. 22. <ul><li>“ Helped a patron find a turnip cookbook today.” </li></ul><ul><li>versus </li></ul><ul><li>“ Helped patron find cookbook featuring turnips. Didn’t know there was such a thing! “ </li></ul>
  10. 23. It’s not all about you
  11. 24. People are busy
  12. 25. <ul><li>“ Cool sailboat craft program at 10 am today!” </li></ul><ul><li>versus </li></ul><ul><li>“ Yes, it’s noisy, messy and chaotic & your kids will love it! Crafts at 10 am today.” </li></ul>
  13. 28. <ul><li>“ New Science Fiction and Fantasy books at your library (link)” </li></ul><ul><li>versus </li></ul><ul><li>“ New Nebula award winners just announced! Order yours at (link)” </li></ul>
  14. 29. <ul><li>“ Check out our DVD collection (link)” </li></ul><ul><li>versus </li></ul><ul><li>“ Too obscure for NetFlix? Try checking your library (link)” </li></ul>
  15. 33. fail
  16. 34. fail
  17. 35. fail
  18. 36. fail 2,351 61 0
  19. 37. fail
  20. 42. Contact Laura: <ul><li>Twitter: http://www.twitter.com/laurasolomon </li></ul><ul><li>Facebook: http://www.facebook.com/laurasolomon </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/laurasolomon </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://www.oplin.org/meanlaura </li></ul>

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