Building Digital EminenceHow to look great online              Laura Nicholas, IBM Corporation              Social Media &...
Agenda What is digital eminence? How do I create it? Where do I start? What does it take?                             2
What is digital eminence? A person with eminence is known and respected for        their achievements and knowledge.      ...
Agenda What is digital eminence? How do I create it? Where do I start? What does it take?                             4
Eminence is created by demonstratingexpertise and building awareness of it.You know how to do this in the real world throu...
Businesses use social media……to engage with employees, clients and business partners.  Listen to what is being said about ...
You should too.       Recognition                          Reach   Social media gives you a vehicle to publicize professio...
Agenda What is digital eminence? How do I create it? Where do I start? What does it take?                             8
#1 Define yourpersonal brand                 9
What is a personal brand?  “Your personal brand is composed of values, a  mission, and a positioning statement that depict...
Write your bio What makes you unique?   Think about your knowledge, your experience, your   personality, your talents and ...
#2Look Great on LinkedIn                         12
LinkedIn is your own personal web page                    Make it Great!1. Open profile to full view so your photo / bio a...
#3Share ideas through  Microblogging                      14
Did you know you can microblog onLinkedIn?   Network status bar     Use the Network Status bar to publicize events, share ...
But wait, what will I write about?  You want to showcase knowledge and  expertise that supports your personal brand  Share...
#4    Blog – onsomeone else’s blog                      17
Post comments to blogs you follow orwrite a guest blog post Follow leading blogs in your industry   Write comments to post...
#5Launch your own  web property                  19
Establish your own web property           Set up a Twitter account           Launch a traditional blog           Share vid...
Agenda What is digital eminence? How do I create it? Where do I start? What does it take?                             21
To get results you need   Time   Willingness to learn   Desire to interact online          Start small. Observe. Join in. ...
Take Action!               23
Get started today1. Define your personal brand.2. Shore up LinkedIn.3. Use LinkedIn to share ideas and links to content   ...
Evidence of your reputation is    only few clicks away.     You have the power    to make it look great.                  ...
Learn more Social media school on SocialMediaToday http://socialmediatoday.com/school/ Chris Brogan – Social Media 101 htt...
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Building digital eminence: How to look great online

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Easy steps to take to build your online reputation and gain recognition.

Published in: Career, Technology, Business

Building digital eminence: How to look great online

  1. 1. Building Digital EminenceHow to look great online Laura Nicholas, IBM Corporation Social Media & Communications Strategist January 2011
  2. 2. Agenda What is digital eminence? How do I create it? Where do I start? What does it take? 2
  3. 3. What is digital eminence? A person with eminence is known and respected for their achievements and knowledge. Digital Eminence is how you appear online. What do people see when they Google me? 3
  4. 4. Agenda What is digital eminence? How do I create it? Where do I start? What does it take? 4
  5. 5. Eminence is created by demonstratingexpertise and building awareness of it.You know how to do this in the real world through in-person interactions but you can expand this through social media. 5
  6. 6. Businesses use social media……to engage with employees, clients and business partners. Listen to what is being said about them and their industry. Share thought leadership and ideas. Publicize brand messages, news, and announcements. 6
  7. 7. You should too. Recognition Reach Social media gives you a vehicle to publicize professionalactivities and ideas which helps improve your digital eminence and gives you a way to engage with and learn from other professionals you may never meet in person. Relationships Resources 7
  8. 8. Agenda What is digital eminence? How do I create it? Where do I start? What does it take? 8
  9. 9. #1 Define yourpersonal brand 9
  10. 10. What is a personal brand? “Your personal brand is composed of values, a mission, and a positioning statement that depict what you do and who your audience is. It is an indicator for how valuable you are to employers and customers at every stage of your career”. Dan Schawbel, PersonalBrandingBlog.com What do I want to be known for? 10
  11. 11. Write your bio What makes you unique? Think about your knowledge, your experience, your personality, your talents and your goals. Use your resume, recent projects and job roles as input. Consider how others brand you. Ask a colleague, mentor, friend or spouse for help and feedback. Your bio is your branding statement and will drive all of your eminence activities. 11
  12. 12. #2Look Great on LinkedIn 12
  13. 13. LinkedIn is your own personal web page Make it Great!1. Open profile to full view so your photo / bio appears in search.2. Add your well written bio Highlight subject matter expertise and include keywords3. Add links to other web properties you own Twitter, blog, YouTube, etc.4. Add additional Groups that line up with expertise and interests Professional associations and topical interest groups. 13
  14. 14. #3Share ideas through Microblogging 14
  15. 15. Did you know you can microblog onLinkedIn? Network status bar Use the Network Status bar to publicize events, share news and links to thought leadership and other publications Groups Monitor and participate in discussions to stay informed, find topics for conversation starters and create visibility in your point of view Start a new discussion thread 15
  16. 16. But wait, what will I write about? You want to showcase knowledge and expertise that supports your personal brand Share links to news, articles, events, thought leadership A few good sources… Industry issues Articles you wrote Articles and books recently read Events Speaking engagements Thought Leadership 16
  17. 17. #4 Blog – onsomeone else’s blog 17
  18. 18. Post comments to blogs you follow orwrite a guest blog post Follow leading blogs in your industry Write comments to posts where you can add value This shows your knowledge and ability to craft a convincing viewpoint Comments show up in Google results when you post using a comment management tool such as Disqus Profile. Share blog posts with colleagues and clients Pursue guest blogging opportunities, start with company-owned blogs. 18
  19. 19. #5Launch your own web property 19
  20. 20. Establish your own web property Set up a Twitter account Launch a traditional blog Share videos on YouTube Share slides on SlideShare etc. But, consider these questions first… • Who do I want to reach? • What will I write about? • What do I want to achieve? • How much time can I spend? • How will I promote it? 20
  21. 21. Agenda What is digital eminence? How do I create it? Where do I start? What does it take? 21
  22. 22. To get results you need Time Willingness to learn Desire to interact online Start small. Observe. Join in. 22
  23. 23. Take Action! 23
  24. 24. Get started today1. Define your personal brand.2. Shore up LinkedIn.3. Use LinkedIn to share ideas and links to content you find useful.4. Look for opportunities to comment on blogs and volunteer to write a guest post.5. If you want to establish a Twitter account or blog, take time to plan first. 24
  25. 25. Evidence of your reputation is only few clicks away. You have the power to make it look great. 25
  26. 26. Learn more Social media school on SocialMediaToday http://socialmediatoday.com/school/ Chris Brogan – Social Media 101 http://www.chrisbrogan.com/social-media-101/ HubSpot – Internet Marketing blog http://blog.hubspot.com/ IBM Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html 26

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