October 29th! Twitter’s Timeline
Becomes More Visual With
Previews of Images & Vines!
ATTENTION is
the NEW
CURRENCY
Source: http://www.flickr.com/photos/90353510@N00/2577996249/
Most
popular
sites
in Canada
Ranking Website
#3 Facebook
#4 YouTube
#7 LinkedIn
#9 Twitter
#12 Pinterest
#15 Tumblr
#21 Im...
Unilever
Unilever
Unilever
How Many Companies Get Their
Own Movie About Corporate
Culture?
Life at Google
Yelp
Yelp
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Marriott Hotels & Resorts
Taco Bell
Taco Bell
Taco Bell
14 Pins…
1,727 Followers!
Shopify
Randstad
Create Visual Content
Create
Curate Visual Content
DATA VISUALIZATION IS HOT
Infographics
#5
32
Randstad Infographics
Curated Infographics
35
Why Not Curate Content for
Your Niche Audiences?
What interests a Project Manager?
What excites a Civil Engineer?
**Civ...
Visual Tips
#4
Visual job
posts
#3
Visual Job Post
Creation App
Employee
Engagement
#2
www.postbeyond.com
Track your
results.
Optimize your
content
strategy.
#1
Thank you.
Let’s Connect
@LauraleeGuthrie
lauralee@postbeyond.com
ca.linkedin.com/in/socialmediaconsulting/
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
Visual Content Marketing
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Visual Content Marketing

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Visual Content + Social Media = Love at First Site.

Stats you can't ignore and successful strategies for visual content marketing.

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  • http://www.flickr.com/photos/90353510@N00/2577996249/

    http://www.flickr.com/photos/19888921@N00/2605537362/in/photolist-4Yf4tY-55RNFT-55RQ5g-55RQov-55W1dj-55W1tb-55W1Kd-55W1YA-58Tz5k-5mcEsD-5mcECP-5mfELU-5mgWEs-5mgWJ5-5mgWQU-5mgWTU-5mgX1S-5pxcMK-5pxd1p-5pBvq5-5pBvv7-5qcMEX-5qcPoa-5rQGr6-5sBV4o-5tKyZt-5tKzck-5v5G6C-5wTzvk-5KP22j-5TDbkG-5VSNWp-62UTzb-62UTRu-66j3HZ-66kV1t-6ffj8s-6jXKPP-6jYmuM-6k3uWy-6k3w3w-6kdEVf-6ooqUm-6qqtZx-6quCHW-6sDXu7-6vHCar-6yYd5K-6z5vyv-6z5Zo4-6z9zcm
  • Visual Content
  • Fish where the fish are – everyone is on social media, only active candidates are on job boards
  • Facebook Example: https://www.facebook.com/UnileverCareers
  • “Behind-the-scenes shots at Yelp headquarters—daily-in-the-life vignettes. Yelp does a nice job here of giving job-seekers a glimpse into what it’s like to work for the company.
    Images showing progress for Yelp (NYSE shot) as a start-up company. I think this is important for a start-up as it shows growth, potential for the future and potential for employees. Remember, employees want to work for winners.
    Yelp is not taking itself too seriously—Instagram photos show personality so prospective employees know what they’re all about. It won’t work for all brands, but Yelp pulls this off well. But, even more conservative brands have a personality. Let it come through in photos.”
    http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/


  • Instagram example
  • Pinterest Example
    http://www.pinterest.com/tacobellcareers/
  • A little closer to home… http://www.pinterest.com/shopify/shopify-headquarters/
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes?
    Engineer/Architecture – the most complicated bridges, amazing roads etc.
  • Other infographic directories…
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes?
    Engineer/Architecture – the most complicated bridges, amazing roads etc.
  • Visual Content Marketing

    1. 1. October 29th! Twitter’s Timeline Becomes More Visual With Previews of Images & Vines!
    2. 2. ATTENTION is the NEW CURRENCY Source: http://www.flickr.com/photos/90353510@N00/2577996249/
    3. 3. Most popular sites in Canada Ranking Website #3 Facebook #4 YouTube #7 LinkedIn #9 Twitter #12 Pinterest #15 Tumblr #21 Imgur #25 Instagram Oct 29, 2013
    4. 4. Unilever
    5. 5. Unilever
    6. 6. Unilever
    7. 7. How Many Companies Get Their Own Movie About Corporate Culture?
    8. 8. Life at Google
    9. 9. Yelp
    10. 10. Yelp
    11. 11. Marriott Hotels & Resorts
    12. 12. Marriott Hotels & Resorts
    13. 13. Marriott Hotels & Resorts
    14. 14. Marriott Hotels & Resorts
    15. 15. Taco Bell
    16. 16. Taco Bell
    17. 17. Taco Bell
    18. 18. 14 Pins… 1,727 Followers! Shopify
    19. 19. Randstad
    20. 20. Create Visual Content
    21. 21. Create
    22. 22. Curate Visual Content
    23. 23. DATA VISUALIZATION IS HOT
    24. 24. Infographics #5
    25. 25. 32 Randstad Infographics
    26. 26. Curated Infographics
    27. 27. 35 Why Not Curate Content for Your Niche Audiences? What interests a Project Manager? What excites a Civil Engineer? **Civil engineers know other civil engineers**
    28. 28. Visual Tips #4
    29. 29. Visual job posts #3
    30. 30. Visual Job Post Creation App
    31. 31. Employee Engagement #2
    32. 32. www.postbeyond.com
    33. 33. Track your results. Optimize your content strategy. #1
    34. 34. Thank you. Let’s Connect @LauraleeGuthrie lauralee@postbeyond.com ca.linkedin.com/in/socialmediaconsulting/

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