Laura K. LeoneMarketing Communicationsprofessional experienced innonprofit organizationalmanagement, regional resourcepromotion, editorial and designcomposition, inbound marketing,and special events coordination
Skills, Specialties• Microsoft Office Suite 2007: Word, Excel, Publisher, Power Point, Outlook• WordPress• Corporate image building using personal and integrated marketing strategies, news writing and reporting, public relations, social media and publication layout and design
Education• Boston University College of Communication• Bachelor’s of Science degree in Mass Communication/Public Relations• Advertising Major• English Minor
Expertise gained in Toastmasters International government relations, Speak Easier Club of Danvers public relations, VP Marketing & Public Relations (elect)nonprofit organization management, publication design and Middleton Youth Basketball, Inc. Public Relations/Marketing Secretary content marketing strategy Revere Chamber of Commerce Executive Director City of Revere Mayoral Aide Revere CARES Event Planner Operation Crime Watch Revere Communications Coordinator Putnam Financial Services Dealer Communications Coordinator Experience to present
Middleton Youth Basketball Founding officer of the new in- town basketball instruction Public Relations Officer program serving boys and girls in grades K-6 and boys in (Secretary) grades 7-12. (2010-present) Compose corporate communications for coaches, parents, program sponsors and media outlets. Created and advance social media presence: www.facebook.com/mtownbball; www.twitter.com/mtownbball; www.scribd.com/middletonyout hbball.
Toastmasters International SpeakToastmasters International Easier Club of Danvers is dedicated to helping community Speak Easier Club members gain confidence in of Danvers public speaking, leadership roles and team work. VP Marketing As VP Marketing & Public Relations, & Public Relations I ensure the Speak Easier Club of Danvers consistently provides (November 2011 – brand positioning and imagery that complies with and November 2012) demonstrates the mission of Toastmasters International. I update all social media channels, send press releases to area media outlets, and write the club’s newsletter.
Revere Chamber of Commerce Managed and oversaw all aspects and daily operations of 200+ membership Executive Director organization representing the business communities of Revere and surrounding (1996-2000; 2007-2011) areas, with a 19-member Board of Directors. Organized networking events, business expos, golf tournaments, and other fundraising initiatives Represented the Chamber and business- interest public before local and state government Designed and composed monthly corporate newsletter Updated social media: Twitter, Facebook, Scribd Created system for day-to-day operations Served as top level contact for public and private inquiries
Revere Chamber of Commerce My first term (1996-2000) is remembered as “The Golden “Golden Years” Years” in a special 18-page 1996-2000 newspaper pullout section dedicated to the Chamber’s 25th Anniversary published in The Revere Journal on January 26, 2005
City of Revere Assisted with the planning,Mayoral Aide promotion and execution of special citywide events Wrote and edited press releases Established and maintained relationships with various media outlets Interfaced with Mayoral constituents
Revere CARES Head coordinator of Revere CARES Summer Job Fair A Community Benefits Programof Massachusetts General Hospital Created event collateral Event Planner Scheduled work flow timetables Maintained event co-sponsors Recruited participating businesses Promoted event Authored post-event reports
Operation Crime Watch Revere Co-founded and advanced grassroots citywide crime Co-founder and prevention program Communications Coordinator Authored biweekly “Ask Your Neighborhood Crime Watch” newspaper column Led monthly neighborhood and citywide informational meetings Conceived, coordinated and promoted regular fundraisers Composed news releases and award-winning reports Chief coordinator of Revere’s first Public Safety Fair on July 31, 1994
Putnam Financial Services Drafted funds marketing bulletins and sales letters Dealer Communications Coordinator Organized and assembled dealer communications press kits and sales materials for tradeshows
Press Releases & Writing SamplesRevere Beach Has Foreign Appeal History of Revere Chamber of Commerce http://www.scribd.com/doc/12182374 1910-1972; 1979-2009 7/Revere-Beach-Has-Foreign-Appeal http://www.reverechamber.org/history/ http://www.scribd.com/doc/53565003/City is Good Economic Partner – Honest History-of-Revere-Chamber-of- Broker Commerce-1910-2009http://www.scribd.com/doc/121830405/ City-is-Good-Economic-Partner- Welcome to Revere Honest-Broker http://www.scribd.com/doc/53558808/ Welcome-to-RevereInspector General Comments City’s Approach to Remarketing Surf Site Revere Chamber Nowhttp://www.scribd.com/doc/121834907/I http://www.scribd.com/doc/53565480/ nspector-General-Commends-City-s- LAURIE-LEONE-6-10NEWS Approach-to-Remarketing-Surf-Site