Get the basics of what to do and what not to do when using Social Media to Find a Job. Which Social Networks should you use and why.....How to clean up your Profile and how to succeed in using these platforms to your benefit.
Social Media & Finding a JobLaura M. DonovanVice President Social Media ServicesThe Word Prowww.TheWordPro.com
• 78% of job recruiters checksearch engines for backgroundon candidates• 63% of job recruiters checksocial media sites
Top Social Sites• Facebook – 1 Billion Users• Google Plus – 500+ Million Users• Twitter – 500+ Million Users• LinkedIn – 200+ Million Users• Pinterest – 48.7 Million Users
• #1 Social Network• 405 minutes/month• 2004 – Colleges/2005 – High School/September 26, 2006opened to EVERYONE• Business/Community Pages are optimized for SearchRank (SEO)• Network ‘reach’ is large• Excellent Platform to research potential companies• Use for showcasing your talentSources: Facebook/Wikipedia
• 89 minutes/month• Tweets & Re-Tweets contribute to SEO• March 2006• Network ‘reach’ is large• 500 million registered users as of 2012, generating over340 million tweets daily and handling over1.6 billion search queries per day.• Keyword/Hashtag Posts• Use Platform to research job openings• Search Feature - # (Hashtag) – “Job Opening” “NowHiring” etc.
• 3 minutes/month• Google Shares (updates) directly contribute to SearchRank and SEO• Mostly used by professionals• Excellent place to research businesses, findcompanies
• Set up a Personal Profile & Optimize• Use Circles to connect to influential people• Find opportunities• Research Companies & Openings• Highlight your Talents & Skills• Use as online portal
• 21 minutes/month• Launched May 5, 2003• True “Networking” and “Referral” Marketing• Mainly used for Professional Networking
• 21 Fill in every blank!• Add a good photo• Craft a descriptive sub-head.Example:“Social media marketing VP at The Word ProFacebook, Twitter and Pinterest consultant”• Use keywords in the sub-head.- Great Profile
PROFILE –• Conversational tone.First person.• Highlightaccomplishments.• Highlight future goals.• Tell your story.• What makes youunique?- Great ProfileEXPERIENCE-• List every job, everyposition.• Use descriptivekeywords.• Don’t write a jobdescription. Explainyour accomplishments.• What made youvaluable as anemployee?
SKILLS-• Type a “skill” in the searchbox:– Definition– Names of professionalswho have the skill– Related Skills (suggestionsyou might want toresearch)– Relative Growth– Related Companies– Jobs– Related Groups- Gr eat Pr of i l eFIND CONNECTIONS-• Put a name in the search box.• If you are a first, second orthird degree connection, youwill be told how you areconnected.• Ask for an introduction!
• Search Keywords in“Groups”• Find Groups inIndustry• Join Groups andNetwork
Online “Networking”• Focus on LinkedIn• Target sources who may provide referrals• Join Groups• Share your experience• Use Connections’ Sources• Follow News & Events in Industry –Contribute or Participate
Why Social Media?A study by Reppler, a reputation management business, showed some very interesting positiveresults from the use of social media.A survey of 300 hiring managers revealed that 68% hired someone based on what they found intheir social media search on a candidates name.• 39% hired someone because they got a positive impression of the candidatespersonality and "organizational fit."• 36% hired someone because the profile supported their professionalqualifications.• 36% hired someone because the profile showed that the candidate wascreative.• 34% hired someone because of the good references posted by others.• 33% hired someone because the profile showed "solid communications skills."• 33% hired someone because the profile showed that the candidate was well-rounded.• 24% hired someone because the candidate received awards and accolades.Job-Hunt.org
• Be Professional• Get a Personal Website• Get a Personal FacebookPage – YOU• Use Networks to showcasetalent• Hire someone to write yourProfile• Make yourself standout• Do not be shy – use yourconnections and networksPersonal Branding
Social Media Etiquette• Do not avoid using Social Media – if you arenot there you are “invisible”• YOU control the “message” about YOU• A good Social Media presence and solidprofile has a positive impact on getting a job• Avoid posting those“fun” photos• Avoid the use of“sketchy” terms
What Employers Search• Organization Skills• Communication Skills• Motivation• Qualifications• Flexibility• Degree• Passion• Innovation & Commitment• Track Record
Social/OnlineBackground Checks• Some companies are now requiring potential employees topass a “social media background check” before offering thema job• Companies exist that now “mine” the internet for info onYOU to report to potential employers• These companies will check a candidate’s Facebookpage, Google, LinkedIn— they scour the Internet to dig upanything they can on job seekers within the past seven years• It will also show potential employers any questionableactivity you’ve participated in online• Less than 1/3 of damaging info comes from Facebook orSocial Platforms• “Deep” Web Searches find comments on blogs, posts onsmall sites or blogging sites, e-commerce sites, bulletinboards and even CraigsListCollege.Monster.com
Examples• “…one prospective employee was found using Craigslist tolook for OxyContin.• A woman posing naked in photos she put up on an image-sharing site didn’t get the job offer she was seeking at ahospital• Other background reports have turned up examples ofpeople making anti-Semitic comments and racist remarks• A passed over job applicant belonged to a Facebook groupand posted “This Is America. I Shouldn’t Have to Press 1 forEnglish.”--While not overtly racist this could raise concernswith potential employers that the candidate doesn’t likeimmigrants and may have some underlying racial issuesCollege.Monster.com
Summary• Join LinkedIn Groups• Make sure all Profiles are “top-notch”• Tweet keyword info about YOU• Search Tweets for keywords• Use your Networks• Research Business Pages on Facebook• Research Employees on LinkedIn (findpossible connections)• Use Apps• Showcase your Creative work (Pinterest)• Get a personal website• Set up a YOU Page on Facebook• WATCH what you Post – Comment - Search
Resource LinksLike our Facebook Page for list of Resource Links –www.Facebook.com/TheWordPro
Laura M. DonovanVice President Social Media Services(630) 362-4538Laura@TheWordPro.comwww.TheWordPro.comwww.SocialMediaMarketing-Help.comwww.IDoFacebook.comwww.Facebook.com/TheWordPro