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Social Media Protocols for your UniversityLaura D’Amelioldamelio@yorku.ca@yorkuniversity
This is not a computer-use policyfor staff.Protocols explain how to interact with studentsProtocols provide guidelines on ...
What is Social Media for the purpose    of your protocols?                         Make a list of the media you           ...
Privacy PoliciesComputer-use PolicyAccessibility PoliciesUniversity Plan                         Image source:            ...
Your Main Themes Community Fairness Customer Service Success measurement
Terms of Reference    Consider:    Goals    Target Audience    Main Messages    Statistics & Surveys
Administration & Staff Consider: Who updates When sites are updated Design responsibility Opening and closing accounts
Content          Consider:          Focus of content          Offensive content          Editing          Links to informa...
Comments & QuestionsConsider:Timing of answersResearching answersNegative commentsDeleting/banning
BlogConsider:Is it the official voice of the university or office?Are comments open or prescreened and why?Are photos and ...
3rd-Party Social Media Sites Consider: Is messaging official? Updating “Friending” Permission settings Searching sites for...
Privacy  Communicating with students  User privacy  Staff privacy
Integration   What is appropriate?              Is there too much?Measurement   How? When? What is your              basel...
Final Thoughts                 Avoid unnecessary rules                 Give permission to be creative                 Be r...
Final Thoughts                 Looking ahead….
Questions?             Laura D’Amelio             ldamelio@yorku.ca             @yorkuniversity
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Building Social Media Protocols for the PSE Sector

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Presented at PSEWEB 2011

Published in: Education, Technology
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Building Social Media Protocols for the PSE Sector

  1. 1. Social Media Protocols for your UniversityLaura D’Amelioldamelio@yorku.ca@yorkuniversity
  2. 2. This is not a computer-use policyfor staff.Protocols explain how to interact with studentsProtocols provide guidelines on producing content
  3. 3. What is Social Media for the purpose of your protocols? Make a list of the media you use Divide media by tactics and select what is social media Focus your protocols on tacticsImage source: hal9k.dk
  4. 4. Privacy PoliciesComputer-use PolicyAccessibility PoliciesUniversity Plan Image source: centerforplainlanguage.org
  5. 5. Your Main Themes Community Fairness Customer Service Success measurement
  6. 6. Terms of Reference Consider: Goals Target Audience Main Messages Statistics & Surveys
  7. 7. Administration & Staff Consider: Who updates When sites are updated Design responsibility Opening and closing accounts
  8. 8. Content Consider: Focus of content Offensive content Editing Links to information Links to external sites Copyright
  9. 9. Comments & QuestionsConsider:Timing of answersResearching answersNegative commentsDeleting/banning
  10. 10. BlogConsider:Is it the official voice of the university or office?Are comments open or prescreened and why?Are photos and videos appropriate and when?
  11. 11. 3rd-Party Social Media Sites Consider: Is messaging official? Updating “Friending” Permission settings Searching sites for questions
  12. 12. Privacy Communicating with students User privacy Staff privacy
  13. 13. Integration What is appropriate? Is there too much?Measurement How? When? What is your baseline?Monitoring What? Why? Terms of Service Agreements
  14. 14. Final Thoughts Avoid unnecessary rules Give permission to be creative Be ready for change One page cheat sheets
  15. 15. Final Thoughts Looking ahead….
  16. 16. Questions? Laura D’Amelio ldamelio@yorku.ca @yorkuniversity

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