This workshop will take you from narrative to chunks—without losing the story. If you come from an editorial background, content “structure” doesn’t mean the same thing it does to a technical person. But an editorial understanding of narrative structure gives you a solid framework to craft a technical content structure that can make your work even more effective.
This workshop will give you a new lens on your content and walk you through the steps to structure your content into an architecture for a more effective customer experience and simplified content management experience. Attending this workshop will help you:
Figure out the building blocks of your content’s structure.
Learn how to design and communicate a content architecture/model.
Understand how to incorporate structure into content creation.
Identify resources that help you find and get the technology you need.
Who should attend: People who come from an editorial, marketing, or general content strategy or management background, but who are newer to the technical side of things, or who don’t feel confident in their content-structure-specific technical understanding. This workshop is technology-agnostic, and will talk about the kinds of questions you need to ask of technology instead of prescribing a particular solution.
George Timothy Clooney was born on May 6, 1961, in
Lexington, Kentucky, to Nina Bruce (née Warren), a
former beauty pageant queen, and Nick Clooney, a
former anchorman and game show host (who was also
the brother of singer Rosemary Clooney). He has Irish,
English, and German ancestry. Clooney spent most of this
youth in Ohio and Kentucky, and graduated from Augusta
High School. He was very active in sports such as
basketball and baseball, and tried out for the Cincinnati
Reds, but was not offered a contract.
Often plays scoundrels that are likable and have
Best man at the wedding of [Richard Kind].Trivia
I don't like to share my personal life... it wouldn't be
personal if I shared it.
Select Title Date Released Salary Type Role Character Name
Sisters 1991 $40,000/episode TV Series Actor James Falconer
Also credited as
Birth date Height FT ▿ IN ▿ English ▿
Determine business need
IdenHfy elements (ﬁelds)
Write rules (and other great stuﬀ)
TRADITIONAL CONTENT STRUCTURE
Impossible to reuse
High level of risk
Can create poor UX
BENEFITS OF STRUCTURED CONTENT
1 Eﬃcient opera6ons
2 Publish once, use repeatedly
3 Reduced risk
4 Extensible into other plaHorms
5 Can enable posi6ve UX, even with complexity
BONUS Improved analysis
SOME TECH THINGS ANY
CONTENT STRATEGIST NEEDS TO KNOW
• Full descripHon/understanding of your tech stack
• Do you have an API? How could you use one?
• What metadata do you collect?
• How can you report and measure your work?
How will AI, smart speakers, chat technology
change your work?