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Gathering Around the Table
My early memories bring back images of my family and I gathered around the white kitchen table. At that table, my mom revealed the list of potential
names for my new baby brother. Manner lessons given at meal times consisted of shouts of "elbows off the table" and "stop kicking your sister", which
echoed over the commotion of meals. My family and I spent dinner time bonding, finding out about each other's days, and spending a few moments
together as a family before we were tucked into bed. Meals show a common tie that bonds us all; everyone eats and can relate to the experience. Many
novels use this bond to portray a theme in the plot. Gathering around a table and sharing a meal can lead to friendship and a feeling of togetherness.
The Secret Life of Bees, by Sue Monk Kidd, describes a meal that brings a family together. After August's sister, May, passes away, the family
breaks and morns. A simple dinner brings the group back together and their life starts to return to what it was before May's death. This regular
dinner, followed by August and Lily's favorite dessert, Coke and peanuts, show that the family can move on. They each got a bag of peanuts and a
bottle of ice cold Coke. Lily "[shook] the peanuts into [her] bottle, where they caused a little reaction of foam, then floated on the brown liquid. [She]
drank and munched with the glory of salt and sweet in [her] mouth at the same time."(Kidd, 492). For the family it became a turning point from
grieving to living
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Examples Of Character Development In The Secret Life Of Bees
In the novel The Secret Life of Bees by Sue Monk Kidd, the main character, Lily Owens struggles with the notion that she killed her mother and has to
live with her abusive, neglectful father, T–Ray. Throughout, Lily searches for information about her mother and why she left her. Unexpectedly, she
stumbles upon new mother figures that play an important role in changing Lily to the person she is in later. The typical sequence of a hero's
journey includes a departure, initiation and trials, and reintegration into society. By the end, Lily Owens developes into a more mature,
independent young women after experiencing a difficult childhood. Lily starts off stuck living in an unloving, abusive household and decides to
free herself from the negative atmosphere that she had been living in her whole life. Lily is perpetually abused by her father. He forces her to
kneel on Martha White's, gets exasperated every time she speaks, and yells at her for no reason. Lily is not the only one noticing the terrible
treatment, Rosaleen does too. Once after Lily had to kneel on the Martha White's Rosaleen said to her, "Look at you, child. Look what he's done to
you" (Kidd 25). Noticing the unloving treatment Lily gets, Rosaleen knew that their household was demoralizing place for Lily to be in, which is
why she didn't question when Lily when she later runs away. Lily one day realizes she needs to do something about her horrible life at home. While
sitting in her room she hears a voice in her
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Burt's Bees Essay
1.Corporate social responsibility is a term that conveys a corporation's social responsibility to society. In the old days corporations felt that once they
had gained support from the public they had a responsibility to give back to the community. This idea of giving back meant serving as volunteers and
providing financial contributions in aim of correcting the problems of the community. Corporations have a wide range of opportunity and reach within
most societies so it is important and can ultimately be a great aid for a corporation to help in correcting the problems of society by contributing and
giving back along with other individuals. I also believe that corporate social responsibility means ensuring that there are not problems arising that make
it hard for consumers to continue to support a corporation. The continuation of a corporation is dependent upon consumers and I believe it is the ...
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One company that engages highly in Corporate Social Responsibility is Burt's bees. This company is a part of the Natural Products Association and
developed the Natural Standard for Personal Care Products, which set in motion guidelines for what determines whether or not a product is considered
all natural. In producing solely natural products this company is dedicated to the sustainability of the environment and the health of their consumers.
Each product design is promised to be organic and environmental friendly in order to benefit consumers as well as the ecosystem with which we live in
and must maintain. The company has enacted a goal for 2020 to be the "greenest personal care company on earth." With this goal in mind they aim to
be carbon free and operate using 100 percent renewable energy, ultimately emitting no waste into the environment. They intend to provide employees
with educational and motivational inspiration on how to be and promote sustainability to other members of society as well as promote sustainability
efforts to society through social media
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Analysis Of The Grumbling Hive, By Bernard Mandeville
The renowned economist Milton Friedman once said, "Innovation comes from self–interest, not government agencies." This idea, seen as controversial
and offensive to many, is at the core of Bernard Mandeville's argument in his poem, The Grumbling Hive: or, Knaves turn'd Honest. The poem
compares the working of society to a busy hive. The hive is flourishing until suddenly the bees become honest and righteous leading them to live simple
lives without a thrive community. Through this analogy, Mandeville argues that pursuit of private vices generates public improvements and economic
prosperity, meaning, individuals' tendencies to pursue their own vices, such as lust and greed to innovation for society as a whole. This is demonstrated
through the benefits of marijuana legalization.
Mandeville addresses many aspects of degeneracy and selfishness within private life, highlighting vice as an intrinsic and unavoidable part of . Vice, by
Mandeville's standards, is an action that fulfills the individual in some respect but is immoral, selfish, and unfair. The seven deadly sins provide a
framework for behavior that would be considered detrimental and self–regarding. Mandeville, in the poem, provides examples of such actions within all
echelons of society. Mandeville writes, " Physicians valu'd Fame and Wealth/ Above the dropping Patient's Health" (71
–72). As example of greed,
medical professionals' pursuit of capital gain and social stature are the driving factor in treating patients rather than an altruistic desire to aid humanity.
Again, Mandeville displays occurrences of vice within society by demonstrating instances of individual's pursuit of wealth at the expense of others, "
Their Kings were serv'd, but Knavishly,/ Cheated by their own Ministry;/ ...Robbing the very Crown they saved" (113–117). The King's own advisors
and officials steal from him, greedily pursuing their own self– interests over that of the Kingdom. Mandaville is a realist in the sense that he
acknowledges humanities' inherent drive to serve oneself before others and engage in immoral and corrupt behavior. He addresses greed and
dishonesty in private life without hesitation or resentment. It is this self pursuit that Mandeville argues actually
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Burt's Bees Case Study: Opportunities Assessment
Burt's Bees Opportunities Assessment The team that originated Burt's Bees definitely has the skills, knowledge, experience, resources and
motivations to exploit all opportunities which come their way. After being in business for just ten years, the company already had a strong amount
of successes: Roxanne Quimby was successfully running 20 employees, bringing in a steady $6 to $8 million per year; the product was found in
every store in America and had just begun to expand overseas and had just begun to expand to the retail market. All of these successes indicate a
company that was being successfully run. For example, Quimby demonstrated the ability of looking beyond her current market where she was able to
see the possibility of expansion into the retail market, where her product could be made available on an entirely different level and manner, making it
in certain respects more obtainable for consumers. This type of action definitively demonstrates a personality that knows how to spot opportunities and
attempt to take advantage of them in a fearless manner. "Looking further than your sector or established market can open up business opportunities. By
looking to other sectors,Г‚ businesses and countries for inspiration and ideas you can combine existing ideas to produce a more effective product or
service and take a fresh approach to meeting an identified need" (businesslink.co.uk). Furthermore, Quimby began to engage in the retail sector in a
manner which felt
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Gender Roles In The Secret Life Of Bees
Mothers and fathers play different roles in society to provide a balance of qualities as they nurture their children to become well–mannered and
independent adults. Although both parents play a prominent role in shaping their daughter's character and personalities, mothers predominantly
provide her with protection, emotional support, and a sense of reliance because they share feminine qualities. The novel, The Secret Life of Bees,
illustrates the difficulties that young girl faces from growing up without a mother. Fourteen–year–old Lily Owens is often abused by her ignorant
father, whom she calls T. Ray, and blamed for killing her mother. Lily's closest motherly figure during this time is Rosaleen, herfamily housekeeper.
Lily's lack of motherly ... Show more content on Helpwriting.net ...
When Lily and Rosaleen start to live with the Boatwright family, Lily quickly realizes how compassionate they are. Lily idolizes their positivity
and support, which makes them clear representations of motherly figures for her. When August sends Lily to the bee yard for the first time, she
gives Lily great advice, to give the bees love. After all, she says, "every little thing wants to be loved" (92). This signifies not only that bees want
appreciation, but so do humans. This also implies that if someone endures a long time without support, they become hard and sting. Ever since Lily
was four years old, she has seen her father agitated and forceful towards her. T. Ray's actions prove that he is an ill–equipped father for a teenager. By
the end of the novel, Lily validates that living with the Boatwrights not only gave her one caring authority figure but several amazing mothers.
Therefore, Lily needs positive mother figures to feel more worthy after she struggles for almost a decade. Evidently, a mother–figure would be
affectionate to Lily no matter what she does or
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Sue Monk Kidd's The Secret Life Of Bees
Sue Monk Kidd portrays the time and place in the Secret Life of Bees by displaying Rosaleen working in the peach farms, then taken in to work in
the house, giving the task of a housekeeper and Lily's nanny. Around ten years after, Lily turning 14, Rosaleen learns how to read and write her
own name in order to turn in her ballot voting for J.F. Kennedy. Attempting to vote, Rosaleen and Lily were ambushed by a trio of white racists
men, resulting in physical abuse of Rosaleen.When the police arrived, the white civilians claimed assault against Rosaleen, who is taken into jail
charged with assault, theft(of a "church fan"), and abuse. Lily, caught up in between, also ended up in jail, to be later bailed out by her furious
father. Determined, Lily breaks Rosaleen out of jail after finding out just how much Frank [he assaulted Rosaleen in jail so crudely that she had to go
to the hospital] despised African Americans and fled to Tiburon, searching for clues about her mother Debera Owens. While finding shelter in a home
with August, sister of May and June, May passes away. When the police questioned Lily's decision of staying with "colored people," he claimed that
she didn't have... Show more content on Helpwriting.net ...
This law was executed to achieve isolation of African Americans, giving more power and wealth to the majority[Whites]. Priests were teaching the
whites that they [the whites] were "chosen" to be superior, while African Americans were "cursed" and that God believed in racial segregation.
Theology was used to repress a change in racial segregation, and violence was promoted to keep African Americans at the bottom of the racial
hierarchy. Routines of African Americans were supposed to be distinct from white routines. Simple thing such as greetings or conversations were not be
to directed "immorally" towards the
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Burt's Bees Advertisement Analysis
Burt's Bees is known for its amazingly healing lip balm, however, it wasn't always this way. When Burt's Bees was first established by Roxanne
Quimby and Burt Shavitz it was a candle company. Since then Burt's Bees has flourished and became a worldwide brand, including a multitude of
health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt's Bees we first need to look
at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of
people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt's Bees you will discover the similarity
between the... Show more content on Helpwriting.net ...
For this it is clear to see the improvement of the Burt's Bees' commercials when there are two being compared to one another. The first commercial
is the "Uncap Flavor: Fireworks" commercial that launched over two years ago. This commercial involves some new fun flavors of the Burt's
Bees lip balms. They display this by having black and white doodles in the beginning of the commercial then an explosion of colors like fireworks
when all the lip balms are shown. The second commercial is their most recent, "New Burt's Bees Lipstick Commercial." This commercial is
displayed in a bright green rainforest as the bold red lipstick slides down the wet leaves of the trees. This commercial also has a very catchy love
song in the background. When comparing the two commercials it is easy to see the quality and attraction pull of the second commercial is greater
than the first. The second commercial stays true to the Burt's Bees natural, nature loving company while keeping an upbeat positive vibe. Although
the first commercial mentioned is also a positive one it is not as dramatic with both contrasting colors as the first. I believe that Burt's Bees has
stepped up their commercial game and when I was looking for commercials to use in this essay "Burt's Bees commercial song" was the top Google
search about Burt's Bees that popped up. This shows that the advancement of using a catchy tune makes the brand name memorable and
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Burt's Bees Cosmetics Essay
The goal of Burt's Bees Cosmetics management is not simply to direct and control employees but also to motivate and reward them in order to get the
wanted results and better performance. The French adhere to a strong and homogeneous set of values. (EDiplomat) Burt's Bees Cosmetics will need to
remember that what motivates people is culturally based.
Approach to motivation is difficult. Canada scores 52 in Hofstede's Masculinity dimension. Canadians strive to attain high standards of performance
in all endeavors. On the other side France has a feminine dimension which is indicated on the working hours of French, 35 hours week, five weeks for
holidays and they are focused on their quality of life. In France, job context factors like ... Show more content on Helpwriting.net ...
French score high in Uncertainty Avoidance. The French do not like surprises and structure planning is required. The French do not follow all rules,
and power holders have privileges and do not feel obliged to follow the rules. Equity theory is not universally applicable but it important in Canada
"equal pay for equal work" (Luthans, 2011).
The recommendation for Burt's Bees Cosmetics is to focus on the rewards program because it is essential to their business. To offer increases in
salary for good performing employees as well as training opportunities, career development and work/life balance in order to attract critical employees
in France to create a strong workforce in France.
Canada is low on Power Distance with a score of 39 so there is a lack of class distinction and hierarchy in Canadian organizations which is
established for convenience and managers rely on employees and teams as they consult and share information with each other. France scores high in
Power Distance with a score of 68. In France, a degree of inequality is accepted. Power is not only centralized in companies or government but also
geographically. Superiors have privileges and are often inaccessible (Hofstede Centre). CEO are called PDG and they have attended the most prestigious
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Burt's Bees Analysis Essay
Analysis of the Burt's Bees Case Study
Burt's Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder
Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the
world. It was interesting to notice how Roxanne and the co–founder Burt Shovitz started the concept of natural skin care products just for the extra
income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor
of the company is its use of natural products, keeping in mind the environment. The company doesn't test its ... Show more content on Helpwriting.net ...
It cannot do well unless it has enough buyers for what it sells. So firstly, I feel it should undertake heavy survey methods to know what customers are
actually looking for in their products, what are they missing, what are their desires. Time changes and so do people and their tastes. I feel Burt's Bees
should have continuous updates on what is desired by its customers and be more in touch with them to get the sales. Secondly, I also feel the company
should invest a certain lump for its advertisement. It lacks a lot behind in this area as compared to its customers. I did not know the company's
name until this case study. So, I feel it should also work towards its advertisement. Since, this is the world of technologies; Burt's Bees should have
its hands on the latest technologies out there to make it products up to the mark. It would also save some labor costs. As far as financial aspect is
concerned, as I have mentioned in my earlier discussions, I very strongly believe that the most important concern of the company is that it should
never run out of cash. Burt's Bees may come up with the best product and use the best technology available but it would be of no use if it runs out of
cash. Hence, they should be very cautious towards their cost of goods sold and that its expenses never exceed its income/cash flow. I understand
certain factors stated here are not directly related to creating a presence in market but I very strongly believe that indirectly
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Literary Analysis Essay On The Secret Life Of Bees
A Feminist Perspective on The Secret Life of Bees
"I'm tired of carrying around the weight of the world. I'm just going to lay it down now. It's my time to die, and it's your time to live. Don't mess it up"
(210). Feminist theory is an extension of feminism in which literary pieces are examined to understand the nature of gender inequality and social norms.
Sue Monk Kidd's The Secret Life of Bees examined through a feminist lens demonstrates the patriarchy found in Owens household, shows the
advantages of all female community, distinguish that mothers play a major factor in any young female's life, and the variety of roles women take on in
the community.
T. Ray Owens is established as Lily's father early in the novel. Once a great and loving ... Show more content on Helpwriting.net ...
A beekeeper is a person who keeps and raises honey bees to harvest the honey for product to sell. Traditionally, beekeepers tend to be men for the
consequences that come with the practice such as consist stings and the messy job of collecting and purifying the honey. But, in the novel, August
is portrayed as the best beekeeper around. "Nobody around here had ever seen a lady beekeeper till her. She liked to tell everybody that women
made the best beekeepers, 'cause they have a special ability built into them to love creatures that sting. It comes from years of loving children and
husbands" (80). She takes on the career of a man and becomes distinguished from the rest because of her excellence in her career. The Boatwright's
believed that "women made the best beekeepers 'cause they have a special ability built into them to love creatures that sting" (143). August not only
practices the art of beekeeping, she also is the head preacher, a minister of sorts, in the Daughters of Mary church that she started. An organization
that helps each other, has fun together, worship together, and stand powerful to any force that tries to deter their beliefs. They bring a sense of
empowerment to Lily as she grows older. Lily, on the other hand, is taught to be the victim by her father. She has no real role models to encourage her.
Her teacher tries to
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They Are The Moons Shining Over Me
Maria Hagop Hagop 1
ENG–3U
Ms. Brohman–Way
December 11, 2015 Title
"They are the moons shining over me" (Kidd 302). The secret life of bees by Sue Monk Kidd is the story of Lily Owens, fourteen years old young girl
who suffers from the guilt of being responsible from taking her own mother's life, and who runs away from her cruel and violent father to discover the
secrets and the truths about her dead mother.
The setting of the novel is in South Carolina in 1964, during a time where prejudice and racism was a huge problem between people. White racists
were against the civil rights movement and they were very violent and disrespectful towards black people. Lily and her African–American housekeeper,
Rosaleen, find a nice and a safe place to stay in Tiburon. They stay together in the Boatwright house. Boatwright family is consisted of three black
sisters, named August, May and June. They work as beekeepers and they worship the black Mary statue along with the Daughters of Mary; a group of
religious black women. Zach is also the part of this community, he works in the honey house with Lily and August, and he has many situations and
qualities in common with Lily.
When Lily
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The Secret Life Of Bees Chapter Summary
The Secret Life of Bees by Sue Monk Kidd is a novel that is narrated by the main character, Lily Owens. The novel begins with Lily being at home with
her dad T–Ray. She doesn't have a motherly since she shot her mom when her evil dad was abusing her. After having troubles with the law, she runs
away from her city with her African American nanny, Rosaline. Her and Rosaline hitch–hiked to a South Carolina town, known as Tiburon. There they
meet two sisters that would change their lives forever. As the reader starts every chapter, they will realize that every chapter starts out with an epigraph,
which foretells the theme of every chapter. Every epigraph involves bees, which the author uses as a comparison tool for humans and their interactions
with their surroundings.... Show more content on Helpwriting.net ...
What the chapter is going to be about and a comparison of the chapter to a life of a bee. For example, in chapter 6, the epigraph brings up the
"queen substance," which is released by the body of the queen bee and when obtained, it stimulates other bees. The theme of this chapter is the
significance the "queens" in Lily's life. Her only "queen" was her mother, however, Lily is adapting to the new "queen" figure of August. August's
influence on Lily is a motherly figure that relates to the chapter's epigraph because a motherly figure in the bee world is the queen bee. Also, Lily
believed that touching the heart of the Christian Mary would give her strength, just like a queen bee would
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Analysis Of The Secret Life Of Bees
"There is nothing perfect,' August said from the doorway. 'There is only life" (Kidd 256). This quote from The Secret Life of Bees by Sue Monk
Kidd explains Lily Owens life, a young girl with an unloving father and a mother who abandoned her and was later shot and killed by her own
daughter, Lily. Lily has a hard time finding her place in the world and understanding why her life is the way it is. She decides it is time for her to
take charge of her own life. She finds herself in Tiburon, South Carolina with her nanny Rosaleen and three black women, August, June and May
who unravel the story to her mother's past. Lily's story can be seen in different layers, the most significant layers are the religious, thematic and
symbolic layers. These three layers are essential when trying to gain understanding of The Secret Life of Bees. In The Secret Life of bees you can
learn a lot from the thematic layer. Three salient themes in this layer are forgiveness, hope and strength. Hope is shown when Zach talks to Lily
about becoming a lawyer one day, "I've just never heard of a Negro lawyer, that's all. You've got to hear of these things before you can imagine them'
'Bullshit. You gotta imagine what's never been" (Kidd 121). Zach has hope that one day he will become a lawyer despite his skin color and what
everyone else says about it. He doesn't give up because of what society thinks, he stays hopeful. During this time period African Americans had to keep
hope that one day the racism
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The Secret Life Of Bees Argumentative Essay
"People can start out one way, and by the time life gets through with them they end up completely different. I don't doubt he started off loving your
mother. In fact, I think he worshipped her" (Kidd, 248). Towards the beginning of the book, The Secret Life of Bees, T. Ray was perceived as an
unsympathetic character. He would order Lily to do things around the house, and if she ever did anything wrong, he would either beat her or
make her kneel on grits which is supposed to be very painful. Although his character is not the best readers can begin to understand why T. Ray
turned out to be what he was. Deborah, T. Ray's wife, ran away from him because she did not love him as much as he loved her. Also, T. Ray was
forced to take care of their daughter, Lily, who reminded him every day of Deborah because Lily was the spitting image of her. Alongside that, Lily
runs away from T. Ray, which makes him realize what he has been doing to her. Despite the fact that T. Ray treated Lily horribly, one would view
...
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Ray was stuck raising Lily. It pained him to see her every day. She looked exactly like Deborah, and was also responsible for the death of her. Later
on in the book, T. Ray found Lily after she ran away, seeing her and where she was living reminded him of Deborah's abandonment. He cracked
and started beating Lily calling her Deborah, because they looked so similar, saying how she should have never left him. "He stood over me.
'Deborah,' I heard him mumble. 'You're not leaving me again.' His eyes looked frantic, scared" (Kidd,294). T. Ray was already broken when
Deborah left him, but then he was forced to be reminded by her every day when he looked at Lily and when the same situation happened again, he
pictured Lily as his wife and he took his anger and sadness that he felt towards Deborah out on Lily. He eventually realized what he has done and
believes that Lily is better off without him. He lets her stay with the Boatwrights as one last
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The Secret Life Of Bees
American literature is an important part of literature for the modern student. This type of literature is relatable to students throughout the United States,
and gives advice through different time periods in American history. The novel The Secret Life of Bees focuses on a young girl by the name of Lily
Owens whose life revolves around that fact that she accidently shot her mother when she was only four years old. Lily's "stand–in–mother" Rosaleen
is her only real friend, and when she insults a group of racists when she goes to register to vote, Lily rescues her and the two flee to Tiburon, South
Carolina where Lily believes she can find a trace of her mother. They end up being taken in by three sisters named May, June, and August who... Show
more content on Helpwriting.net ...
Kidd wrote a short story called "The Secret Life of Bees" and it was awarded the Katherine Anne Porter Prize for Fiction and was in a piece in the 1994
edition of Best American Short Stories ("Sue Monk Kidd"). This short story's success led to Kidd's first novel, The Secret Life of Bees. This novel won
became a bestseller and won the SEBA Book of the Year Award and the Southeastern Library Association Fiction Award ("The Secret Life of Bees").
The novel was also nominated for an International IMPAC Dublin Literary Award as well as the Orange Broadband Prize for Fiction.
There are many themes present throughout The Secret Life of Bees including the power of women, the strength of motherly bonds, the role of bees,
and the portrayal of prejudice in society. The power of bonds between women is shown throughout different aspects of the novel. Rosaleen was
abused by racist men, but she keep going with even more strength than she had before. When Lily and Rosaleen showed up on the Boatwright sisters
doorstep, the sisters took the two women they had never met in and treated them like family. This strength occurred throughout the novel. When Lily's
father ended up letting her stay with the Boatwright sisters it was partly because of the women in her lie. The women stood up to T. Ray and gave
him a way out while also keeping Lily's best interests at heart.
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Burt's Bees Market Opportunity Factors Essay
Burt's Bees Marketing Opportunity Factors
Burt's Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They
entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They
expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In
2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products.
Burt's Bees has several environmental and sustainability projects, and continuously works with the Natural ... Show more content on Helpwriting.net ...
Environmental Elements
Several environmental elements may affect Burt's Bees. These include legal, demographic, economic and cultural social.
Legal: Aside from being a natural product, Burt's Bees is also valued for being a cruelty free company. They do not conduct product or ingredient tests
on animals (Burt's Bees, 2013). Currently, China requires animal testing for cosmetic products. As such, Burt's Bees cannot sell in the Chinese market,
unless they changed their philosophy and tested their products on animals. While changing their philosophy might allow them to enter the Chinese
market, there is likely to be backlash from their consumers who value their cruelty free philosophy. China is currently reconsidering their animal testing
requirements for "non–specialized" cosmetics manufactured in China starting in June 2014. This politic/legal shift could create new business
opportunities for cruelty free companies to begin manufacturing and selling their cosmetics in China (a $22B cosmetic market (Reuters, 2013).
Demographic: Burt's Bees philosophy is to attract an educated youthful market and establish brand loyalty at a young age. Increased or decreases in
population size, age mix, and education levels could increase or decrease Burt's Bees target demographic.
Economic: An economic downturn could affect the sales of Burt's Bees products. While a large percentage of customers are loyal due to Burt's Bees
their natural and/or
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Analysis Of The Book ' The Secret Life Of Bees '
Reading Response – Kaitlyn Baker
The Secret Life of Bees by Sue Monk Kidd
The biggest pull factor that brought me to reading 'The Secret Life of Bees,' is the fact that it is set in a time when racial separation was very much
still alive in America. So when I began my journey on reading the novel, it was quickly clear that I was going to thoroughly enjoy it. The story follows
a young white girl, Lily, whose life revolves around unravelling the faded memory of her killing her mother, and her new life with her abusive father. It
is the story of Lily blossoming into adolescence, in a time where racial separation is still a big issue. Lily's journey to find something, anything,
about her mother's death is something I think is a large part of why this novel is so mesmerizing to read. Lily's loyalty of trying to piece it together
makes this story moving, but not depressing. I think it is uplifting, full of heart, inspiring, and warm. I think Kidd, the author, has perfectly captured
the awkward restlessness of a teenager, longing for love, yearning to discover, but at the same time fearful of what truth could emerge. Seeing Lily's
almost desperate longing for any kind of a mother figure is something that truly broke my heart. It made me think about how I am so blessed in my
life to have such a strong mother figure, and I hope no one has to go through life without some kind of motherly guidance. I often got the feeling of
Lily's deep desire for nurturance, which can be owed to the
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Symbolism In The Secret Life Of Bees
In the novel The Secret life of Bees by Sue Monk Kidd, the main character Lily uses the symbolism of bees to convey her transition from a prejudiced
mindset against African Americans to one of acceptance. This novel shows the different attitudes of people towards African Americans in 1964. Lily
goes through the journey of discovering new perspectives and finding that African Americans are not what people portray them to be.
Lily grows up in the South , a region where races are separate. History shows, during 1964, Southern states separated races in all aspects of the
community, including black and white hospitals, schools, libraries, museums, etc. Growing up in a racist community, Lily finds herself having some
prejudice against the black race. ... Show more content on Helpwriting.net ...
When she finds the location from where the picture comes from, she finds it to be the Boatwright house with the icon of Black Mary as the label for
the honey, which they make for their business. Lily thinks of it as if the bees lead her to the Boatwright household. When she first meets August
Boatwright her intelligence, sensitivity and other caring characteristics are a revelation to Lily. Lily realizes what her father tells her is untrue and
that she has some prejudice inside of her as well. "T. Ray did not think colored women were smart. Since I want to tell the whole truth, which means
the worst parts, I thought they could be smart, but not as smart as me, me being white. Lying on the cot in the honey house, though, all I could think
was August is so intelligent, so cultured, and I was surprised by this. That's what let me know I had some prejudice buried inside me." (Kidd 78)
Lily's attitude begins to change as she becomes accustomed to the Boatwright sisters. She sees them as strong black females, living in a versatile
community. When the Boatwright sisters teach her beekeeping, she sees similarities in the bee hive community, to the community the Boatwright
sisters live in.The bees contribute in the teachings of life and death to
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Roxanne Quimby and Burt’s Bees
Entrepreneurship PBSB 821 Bezuidenhout, P.J.1224 6093 Botha, Desere 2250 2556 Buys, Johan2049 8705 Kleynhans, Wessel 1251 7755
Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre2255 3533 Chicken Run Class Group Assignment Lecturer: Prof. S.
van der Merwe Due Date: 30 July 2011 Roxanne Quimby & "Burt's Bees" By Bezuidenhout, P.J.1224 6093 Botha, Desere 2250 2556 Buys,
Johan2049 8705 Kleynhans, Wessel 1251 7755 Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre2255 3533 Module:
Entrepreneurship Module Code: PBSB 821 Group:Chicken Run Assignment due date:30 July 2011 Element:| Mark:|... Show more content on
Helpwriting.net ...
Most of these aspiring entrepreneurs will start a lifestyle business, primarily providing employment to themselves and their families. The rewards of
such a business is the ability to control the company, able to continue to do what the owner loves without having too much risk, have a positive cash
flow from the early going. The owner only has to report to himself, have a relatively constant cash flow and able to take time off whenever he wants.
The risks are the inability to hire top talent (as talented people usually avoid companies that over no stock options and only limited opportunities for
personal growth), not having the chance for huge gains. The trade–off is a lot of freedom, but the company cannot expect to grow bigger. A
high–potential business is focused on new markets with explosive potential. As they are often technology–driven, these ventures require heavy upfront
cash investment to quickly gain decisive advantages, so professional investors, particularly venture capital firms, usually provide funding.
High–potential ventures strive to achieve lasting economic and social impact, and aspire to achieve IPOs, or initial public offerings (getting listed on a
stock exchange so they can sell shares to the public) (Anon, 2008:1). The rewards are having the possibility for large returns on investment, the ability
to attract outside investment, and the ability to build a
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Persuasive Essay On Bees
Pollination, produce, honey, beeÐ’Ò‘s wax, life wouldn't be the same without some of the few products bees create and work their whole lives doing.
Bees are dying off, over the past few years the bee population has decreased which means some of our very beloved products have either increased in
price or may be hard to find. We as humans that have so much control over this planet should help thebees so they can help us. Honeybees are an
essential part of humanity.
Bees they come in all different types, sizes, colors, and shapes. Some bees are furry all over like miniature flying "teddy bears", while others have
smooth and shiny polished metallic bodies and legs that glisten in colors of green, blue, and copper. Some are larger than the world's smallest
hummingbird. While the tiniest are smaller than fruit flies, tiny specs with four wings, most do not make honey and wax or live together in nests as
family groups headed by a queen (Buchmann). In the united states there are 4,000 different kinds of bees. European bee, which are the commonly seen
yellow and black bumble bees more types of bees include sweat bees, mining bees, cuckoo bees, leafcutters, masons, squash, and guard bees
(Buchmann). Around the world there are around 25,000 different types of bees. This huge number is divided into over 4,000 genera of bees which
are subdivided into just 9 families of bees (Tucker). Pollination is the transfer of pollen from the male part of the flower, to the stigma, which is the
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What Should Roxanne And Burt's Bees Do?
What should Roxanne and Burt do? Burt Bees had become very successful in it operations and established a prominent position in the market of
natural cosmetics and other natural products. These products all having their origin in bees wax and honey. The problem that Roxanne and Burt face is
expansion of their business. They took the business forward and moved to North Carolina for a more central positioning. This geographical
centralization would be advantages for Burt's Bees because of the theoretical cost saving that the company might have with regards to transportation
and distribution cost. There are however some factors that Burt's Bees have keep in mind and question that need to be asked and answered. The first
consideration that has... Show more content on Helpwriting.net ...
It is the general consensus that it is high volumes with low margins that produces the highest profits, not low volume high margins approach. As stated
earlier the product range must be developed and kept current in this new environment because Burt's Bees will be competing with companies like the
Body Shop and the like. In conclusion Roxanne and Burt must continue with the move to North Carolina if the wish expand a currently successful
business. They must persevere in their attempt to move the company and not be blind to the fact that there will be great challenges in the new
environment. The move to North Carolina will succeed if Roxanne reinforces the values that she adopted in the past. In this new environment she will
have to give more attention to the finer detail in managing a growing business and not just operate on gut
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Burt's Bees Case Analysis
Mary Joy dela Cruz
Management Case: "Keeping the Buzz at Burt's and Bees" I. Background
Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making
products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip
care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store
chains across different countries. The original vision of Burt's Bees founder Roxanne Quimby was to ultimately reach "everyone, everywhere". The
opportunity to grow its brand in the mass market is a lucrative ... Show more content on Helpwriting.net ...
But just as Ben & Jerry's has tried to stay true to its roots after being purchased by Unilever, Burt's Bees is, by all accounts, still driven by its
founding mission: "to create natural, Earth–friendly personal care products formulated to help you maximize your well–being and that of the world
around you." Only now, thanks to deep pockets and Clorox's distribution machine, it might push the industry towards 'all natural' even faster.
Brand identity is an important action to branding. It is what the consumers are expected to perceive a company's product and its brand. With Brand
identity, Burt's Bees could distinguish it from other competitors, and highlight its brand and products characteristic to create and maintain the
competitive advantage.
IV. Recommendation
Burt's Bees is in the growth stage. Together with the market's strong interest in environmental awareness today, Burt's Bees has a great potential
however, it must be accompanied by great advertisements and not just through social media.
I recommend on a rebranding strategy to increase and strengthen the brand with the long term aim of expanding the brand within the mass market. I
believe that the number one issue for Burt's Bees' is to grow the brand without compromising the product i.e. ingredients. Burt Bee's can still use the
concept of the "for the Greater Good" but with much better
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The Secret Life Of Bees Literary Analysis
The fictional novels "The Secret Life of Bees" by Sue Monk Kidd and "The Chosen" by Chaim Potok are coming of age stories about young
protagonists. "The Secret Life of Bees" depicts the life of Lily Owens as she runs away from her abusive father, T. Ray, with her black caregiver,
Rosaleen. Lily is seeking a connection to her dead mother while establishing new relationships in a new town called Tiburon, SC. Similarly, 'The
Chosen" portrays the journey of Danny Saunders as he breaks away from the path paved for him while coping with the lack of a father–son
relationship. Within both novels, "The Secret Life of Bees" and "The Chosen", the lack of parental figures in both Lily and Danny's lives causes both
protagonists to seek others to fill in these positions as seen when Lily relies on Rosaleen, the Black Madonna, and the Boatwright sisters and Danny
seeks support from Reuven's family. ... Show more content on Helpwriting.net ...
Because of this, Lily needs someone to guide her as she is growing up. The only person Lily could talk to about her life, especially personal things,
was her Black caregiver, Rosaleen. This was Lily's first motherly figure besides her own mother. After Lily ventured out to Tiburon, SC, she
established strong relationships with August, May, and June Boatwright. These women took Lily in and provide many things for her, but August
Boatwright has supported Lily the most since they first met. She helps to guide Lily as another motherly figure in her life. As well as supplying for
Lily, the Boatwright sisters introduced The Black Madonna to Lily. After days of learning the importance of The Black Madonna to the sisters, Lily
initiates that the Madonna is a mother to her and a mother to
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Honey Bees And Its Effects On Bees
Bees are a vital source to most of the daily products that we use today. From the food we eat, to the trees outside. Without them, there will be no
greenery or some of our favorite foods. That is why it is necessary to protect their well–being. Therefore multiple solutions have been recommended to
preserve their existence, in healthy and efficient environments.
Recently, studies are showing a dramatic decrease of the bee population. As a result, there have been fewer instances of the great pollination process
performed by the bees, therefore affecting the food and produce whose growth process are dependant on the bees. Honey bees originally came from
Europe, but the problem of the decreasing population became known after 'Pollination Week' declared by the senate and governors on June 22nd. The
reasoning behind the lack of bees on agriculture farms, is due to the harmful pesticide spray. "Denied access to neonics, farmers will inevitably revert
to spraying their fields– either from the ground or by plane– with older and more dangerous insecticides"(Rodgers Media 6). Furthermore, because
there are fewer pollinators, the food they help flourish have become a worry to researchers. "The world would be a desolate place without our
pollinating friends, devoid of flowers, flowering plants and many of our favorite foods"(Hannon Gerald 9). Implies the importance of the bees
handiwork in the production of the produce that we eat. Although it is costly in order to transport the
... Get more on HelpWriting.net ...
Gender Issues In The Secret Life Of Bees
The Secret Life of Bees includes many issues that were going on during the 1960's. Some issues stated were more sought after than others depending
where in the country one was located. In the book, Lily lives in the heart of the south, South Carolina, which makes it easy to point out specific,
debatable topics. With this, The Secret Life of Bees portrays many of the movements and issues prevalent in the 1960s like Gender Issues, the Women's
Rights Movement, and the Civil Rights movement.
As stated, the Secret Life of Bees provides an inside look at Gender Issues. During the 1960s, women started to break free from the stereotype that
they had to find marriage in their early 20s and have children in the following years. In Secret Life of Bees, August does not follow the usual
stereotype and decides to be without a husband. The Daughters of Mary provide each other with support a man could not. Although women started to
rebel during this time, they still could not have credit card or receive an Ivy League education. In addition, although women were allowed to work,
they only earned 60% of what a man earned. With all these ... Show more content on Helpwriting.net ...
During the 1960s women started to break away from gender roles, but still needed laws passed to prove they were there. In 1960, birth control
became legal in some states which allowed women to have the freedom to decide to have children or not. Next, when the Civil Rights Act was
passed, it provided women protection from discrimination in the workforce which allowed them to make a better living. In 1966, the women's activist
group NOW, National Organization for Women, was formed. Just like NOW came together for women, so did the Daughters of Mary. In the Secret
Life of Bees, the Daughters of Mary are there for each other and represent that women can be independent. Overall, the Secret Life of Bees brings
many of the Women's Rights Movement's points to
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Secret Life Of Bees Analysis
In 1960 the Civil Right Act occurred which allowed African–Americans more rights in return this return more attention to racism. American Sue Monk
Kidd's The Secret Life of Bees suggests that accepting taboo actions does not necessarily compromises a person's moral compass and can lead to an
awareness and understanding of the world. In the first couple of chapters we see Roseleen, an African–American servant standing up to a group of
white guys. "Rosaleen lifted her snuff which was filled with black spot, and calmly poured it across the shoes of the men's shoes moving her hand in
little loops like she was writing her name– Rosaleen Daise– just the way she'd practiced."(pg 32) This quote shows that Roseleen will not take crap
from anybody. She is willing to protect her freedom and her rights. She stood up to the racism she had endured and by doing so, stood up for herself
and the oppressed. The action of an African American woman pouring snuff on the shoes of a white male, then being able to break out of jail itself
is a taboo of that time period. By having a strong will woman of color that is taking action because she was denied the right to be able to vote shows
the injustice and prejudice of the time period. Roseleen standing up for herself is the first part of many that sheds light on unspoken issues.
Similar to Rosaleen, August is shown as an independent business woman, unlike a stereotypic women of that time period. Having a smart business
woman in the novel creates
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Burt’s Bees Case Analysis
Burt's Bees Case Analysis
Contents
Evaluation of Opportunities in the case
To evaluate the opportunities for Burt's Bees in the case we would need to do an internal analysis of Burt's Bees i.e. look into its strengths, weaknesses,
threat and opportunity vis–Г –vis the competition and the market scenario in 1997. Burt's Bees ' success was hard won through 18~ to 24 months of
pruning after the company 's move from Guilford, Maine in 1994. Production was extremely labor intensive in Maine due to the large supply of
low–paid unskilled labor, Burt 's Bees had to automate production in North Carolina, though, to minimize the cost of its highly paid skilled labor. Thus
it is important to understand the ... Show more content on Helpwriting.net ...
The other players are investing huge amounts on expanding their distribution network and hence expanding their customer base. Another internal threat
is that Burt's Bees does not have the capability to expand their manufacturing units and forward integrate them to their own retail outlets. This is not
only a huge risk but also a huge investment which if fails can take the company with it to the dust.
TWOS Analysis
Now, to analyze these facts and points in a better manner we should do a TOWS analysis. In this analysis we try to see the Strength and weaknesses
vis–Г –vis the threats and opportunities in the following manner:
Strength
Weakness
Opportunity
Match strengths to specific opportunities
You need to invest to overcome weakness or to compensate or negate
Weakness
Threat
These are strengths that can be used to reduce or avoid the consequences of a threat There may be little that you can do to avoid the impact. Create or
import
Strengths
This analysis can be done for Burt's Bees:
Strength
Weakness
Opportunity
The strength and opportunity lies in the "all natural" secret of Burt's Bees
The second thing to be mentioned here is the retail presence and the provision present for expansion in this area
To tap the opportunity of leveraging on the all natural products, huge investment in terms of media spends is required to position the product in the
desired space in the
... Get more on HelpWriting.net ...
A Secret Life Of Bees Comparison Essay
"Every little thing just wants to be loved..." (Sue Monk Kidd). In the novel and film, A Secret Life of Bees, Lily Owens loses her mother at a very
young age to a egregious accident. She grows up to be a wonderful young lady, but she is missing something from her life. She wants someone to love
her as much as her mother did. A motherly figure like the bees have in her walls at her house, when they go home they have someone to go home to, a
queen bee, that loves them. The bees have someone to love them, all million of them. Everything needs someone to love them. ASecret Life of Bees
author and the director of the film, both had the same creative intention wanted to have Lily missing someone important in her life. She is missing a
motherly figure like the one she lost when she was very young."I can't think of anything I'd rather have more than somebody lovin' me."(Kidd 146). As
Lily grows and learns, she realizes that she wants to have someone to love and nurture her. So, she sets off, in both the film and the novel, to find out
about not ... Show more content on Helpwriting.net ...
Bees have a secret life we don't know anything about." (Kidd 148). In the book August told Lily about how bees live and how the queen bee lays
eggs that become worker bees later on. This made Lily think about herself and her life living without a mother. She realized that the queen bee is like
a mother to all the thousands of worker bees in the hive. This realization makes Lily understand that even though she didn't grow up with her mother,
doesn't mean that she could not have a motherly figure to love her and take care of her like her mother would have. Along with the queen bee
becoming a symbol of her mother, later in the story, Lily understands that the statue of Mary in the sisters home, also symbolizes a mother to thousands.
Understanding this helps Lily accept and deal with the trauma of her mother's death and heal her unhealed
... Get more on HelpWriting.net ...
What Is Clorox Purchase Burt's Bees?
The Clorox company faces a difficult road as they enter the "green product" segment. Competitors are aggressively entering the market segment by
developing new product lines and purchasing brands. In order to enter the market, Clorox must overcome the negative associations their products have
within the green community. The company needs to incorporate similar practices of newly acquired Burt's Bees. Clorox must adhere to the NPA
standards of natural products as whole, follow Burt's Bees pledge of social responsibility and a marketing campaign to change their brand image from
questionable to environmentally friendly. The initial investment of green products is high, especially when the cost of purchasing Burt's Bees is
factored. The company's marketing budget will increase drastically, but the potential revenue increase is significant. Burt's Bees revenues in 2007 were
seven times the revenues in 2000. Customers in the new market are willing to pay 20 to 25% ... Show more content on Helpwriting.net ...
The research Clorox performed found that 53% percent of consumers are looking to purchase greener products in the coming year. The Burt's Bee
social responsibility strategies created a positive company image. They award compensation based on energy conservation, and they strive to reduce
their carbon footprint for the greater good. As competition has accelerated their entry into the market by purchasing green companies the positive social
image becomes a greater concern. Consumers are inclined to pay a higher cost for green products that in turn produce greater profits. Immense
potential exists in the eco–friendly product segment, but the fact remains Clorox brand is looked upon negatively. The company might not be able to
overcome public opinion creating a large financial loss. Major actions are required in order to triumph over the negative brand
... Get more on HelpWriting.net ...
A Speech On The Change Of Grade Is An Essential Services...
Hi Professor Dorsner I hope your week has been pleasant and stress free. Thank you for changing my marks in the discussion forum. However,
after the change I realised my journal post may have come across as being arrogant and a bit of a whinge about only receiving a 9 when I deserved
a 10. This was not the intent of my journal post. I only meant to highlight that I can be a bit highly strung sometimes and that I should appreciate a
mark as high as 9 rather than being disappointed I did not achieve perfection. I'm trying to let go a little so I am not adding unnecessarily to the
normal day to day stresses of family life. Thanks again though, the change of grade is appreciated. 1. Of the different kinds of ecosystem services
you learned about, discuss two that are important in your local area, village, forests and/or nation. Ecosystem Services are the essential services and
benefits the natural world provides the human race for 'free ' that would otherwise be extremely costly, and in some cases near impossible to recreate.
They contribute not only to our species continued survival by providing such resources such as food, water, timber but also quality of life buy
providing cultural services such as areas that can be used for recreation. It has taken a long time for governments and people around the world to realise
the economic benefits of the natural environment but they are slowly coming to this way of thinking. For example, The federal Australian government
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The Secret Life of Bees by Sue Monk Kidd
Haunted by the her own memories, Lily Owens finds comfort in the humming of the bees. In the novel, The Secret Life of Bees, Sue Monk Kidd
writes about the life of young girl whose spontaneous decisions lead her to her mother's past. Lily's life has revolved around the lack of a mother.
Her father, T. Ray, is a harsh and unloving peach farmer who punishes Lily unreasonably and does not fulfil his father like position. Lily's
adventure begins after catching a few bees in a jar. She empathizes with them as they are stuck and alone, something she understands all too well.
On the day of her birthday, Lily and her negro nanny, Rosaleen, go out into town to register for voting. Rosaleen and Lily are on their way when a
group of white men begin to harass Rosaleen and degrade her for being a negro. Rosaleen pours her spit jug on the shoes of the man and is given
no mercy when she is beaten. With Rosaleen ending up in jail, Lily returns to the comfort of the bees once again. As she opens the jar and watches
the bees escape, Lily follows suit and flees from home. She breaks Rosaleen out of the hospital and they hitchhike their way to Tiburon, South
Carolina. Lily believes that her mother, Deborah, had once visited Tiburon and where she had obtained a picture of a Black Madonna. Lily has spent
her whole life looking for new information and connections between herself and her mother. With luck and fate on her side, Lily finds the home of the
Boatwright sisters, the creators of the Black
... Get more on HelpWriting.net ...
Observation Of Burt's Bees
Observation:
Looking over an empty manufacturing facility, Roxanne Quimby was having doubts. Quimby had just moved her business, Burts Bees, from Maine
to NOrth Carolina. Before growing Burt's Bee's to over 3 million in sales in Maine. Quimby graduated college and "removed herself from society".
During this time Quimby lived in a house with no running water or electricity. After her husband leaves her, and Quimby is forced to live in a tent on
150 a week. Quimby Meets Burt Shavitz, a beekeeper, and together the two of them establish Burt's Bees. First traveling to trade fair to trade fair,
before growing the business to 3 million in sales, and 44 employees. Quimby moved Burts Bees to North Carolina because of cheaper taxes and being
more business–friendly
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Character Analysis Of Lily Owens In The Secret Life Of Bees
Part of growing up is adapting to changes. Lily Owens is the protagonist, and narrator of the book, The Secret Life of Bees, written by Sue Monk
Kidd. After being fed up with her father's horrid behavior, Lily takes a risk and decides to run away to Tiburon, South Carolina, with her "stand–in
mother," Rosaleen, in hopes of learning more about her deceased mother's past. Throughout the novel, Lily learns what family really means and
discovers that you can find love even in the strangest places. In the novel, readers see Lily Owens as determined, dishonest, and jubilant but as it
comes to an end, she's shown as As readers first start the novel, the main character, and protagonist, Lily Owens is seen as a determined 14–year–old
girl who will stop at nothing to find out more about her mother. After getting into a fight with T. Ray, Lily Owens thinks to herself, "That's when it
came to me. What if my mother wasn't leaving true? What if T. Ray made it up to punish me? ... But I had such a moment right then, standing in my
own ordinary room. I heard a voice say, Lily Melissa Owens, your jar is open. In a matter of seconds, I knew exactly what I had to do –leave." (Kidd
41) This quote gives the readers a sneak peek at how determined Lily truly is. She takes the risk of running away from her abusive father and the house
she calls home. Once Lily runs away and breaks Rosaleen out of jail, she comes up with a plan as to how they will escape Sylvan. "'We're going to
Highway Forty and
... Get more on HelpWriting.net ...
Marketing Plan for Burt's Bees
Prepare a marketing plan for Burt's Bees to further their presence in Scandinavian and Nordic countries.
Executive Summary
The following marketing plan forms the basis for the introduction of Burt's Bees brand. The analysis allows us to outline the best strategies to follow
for the achievement of the company's strategic goals in the Scandinavian market and of its potential would be enable Burt's Bees to be fully informed
of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the
market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch
and promote ... Show more content on Helpwriting.net ...
Economic view: Most of the Nordic countries have positive growth in GDP, which means the people have more disposable income– the amount of
money that households have available for spending and saving after income taxes have been accounted for.
Technological trends: With new production and communication technologies, Burt's Bees are suitable to perform better advertisements and promotions
for the products. For instance, Burt's Bees can advertise their products through the social networks, like Facebook and Youtube etc.
Social – Ecological trends: With a focus on sustainability, Burt's Bees' natural cosmetics goods are a very good advantage to stay in the market due to
the fact that people are paying more attention on environmental friendly goods.
SWOT Analysis
The SWOT analysis analyses the company's strengths, weaknesses, opportunities and threats, therefore Burt's Bees can counter a few critical
weaknesses that could threaten our ability to build profitability and the market position.
Strengths:
–Effective product
–Customers loyalty
–Experienced management team
–OrganicWeaknesses:
–Low brand awareness
–Low budgets
Opportunities:
–Huge growth
... Get more on HelpWriting.net ...
Burt's Bees Flavoured Lip Balms Fulfill More Than...
The Offering
Burt's Bees flavoured lip balms fulfill more than physiological needs like moisturizing lips. It brands itself as a "lifestyle–focused" brand, fulfilling
esteem needs, acting like a fashion accessory that reflects his or her personality to his or her social circles. According to Burt's Bees VP of
Marketing, "Lip balm is becoming something more like a gum product that brightens up consumers [and] you're starting to see a lot more of what I
would call personality–driven and lifestyle–focused advertising, and we're focused on the flavours as a way to reinforce the fun aspect of the brand".
(Oster, 2014) Though lip balm is defined as a convenience good due to its high distribution and accessibility, the mindset consumers have now
resembles the higher involvement needed for shopping products (i.e. quality, style, and most importantly, suitability.)
These three samples from their marketing campaign all reinforce this perception. Yes, people need lipbalm to moisturize their lips, but they want a
lipbalm that reflects their inner self. Its TV ads and print ads feature beautiful, intricate ways of showing off the "personalities" of the individual lip
balms. The Vines do the same by weaving in music. In none of these three samples do they mention any functional benefits–it's all about art, music, and
most importantly, fun and personality. At the core, Burt's Bees flavoured lipbalm is about self
–expression, and the happiness people feel after
expressing themselves.
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Burt's Bees: A Short Story
Kennedy had just turned nine months when she got her first true diaper rash. Needless to say, I was shocked when I realized she had what seemed to
be a yeast rash, quickly realizing where I went wrong.
Since she was a newborn part of our bed time routine has been to put on a fresh diaper and a thick layer of Burt's Bees diaper rash ointment. A couple of
weeks ago I had just ran out of the Burt's Bees, so I used a different ointment and that is when it happened...she woke up with her first nasty rash! I
have since ordered multiple bottles and will not be without my Burt's Bees Ointment (Please know that although there are affiliate links on this post, I
am in no way affiliated with Burt's Bees, I just really like their rash ointment and have ... Show more content on Helpwriting.net ...
Sure enough, that's the suggestion I got. I knew it would be harsh on her baby skin, but did not have the time or ingredients to make my own ointment
(a friend suggested I try Mamma Natural's ointment... I now have all the ingredients for it; although, I hope I don't ever have to use it, I will review if
I do). Feeling a bit guilty about using something so harsh, I started with the treatment right away. This is what I did:
1.I switched to Water wipes. I typically use the Honest Brand wipes; although they are natural they contain ingredients that could irritate the skin and
aggravate the rash further. Water wipes are made of 99.9% water and .01% grapefruit seed extract. They tend to be pricy, so I only use them when I
feel she needs something extra gentle.
2.Switched from Honest diapers to Bamboo diapers, again although, Honest diapers are natural, I find the Bamboo diapers to be even more gentle and
breathable. Because the Bamboo diapers fluctuate in price on Amazon I tend to switch between the two and only order them when they are about .35
per diaper.
3.Checked her diaper more frequently than usual and rinsed her bottom with warm water after every poop. Also made sure to let it air dry after the
... Get more on HelpWriting.net ...
Burt's Bees Essay
A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially
responsible in a variety of ways such as using resources that won't hurt the environment or the consumers, and giving a portion of their proceeds to a
foundation. An example of a socially responsible company is Burt's Bees. Burt's Bees has gone above and beyond to promote socially responsibility
not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to
foundations that have the same want for world–wide well being. What Are Their Values? The company explains in depth their standard/plan by which
they operate, The... Show more content on Helpwriting.net ...
So how are they doing this? They have been working towards eliminating excess packaging and shrink wrap. So far they have cut more than half
the extra packaging that was on some of their products and they switched to a much more efficient form of packaging using TerraSkin Wraps. This
form of packaging requires less ink to be used to label it, eliminates the need to cut trees and is free of bleach. How They Keep the People
Happy(and Bees) Burt's Bees spends a lot of time and money focusing on that every organism is happy a healthy. One way they help to keep bees
happy is by donating to the Honeybee Health Improvement Project to help find out how to combat Colony Collapse Disorder which is when a large
amount of worker bees abandon the queen, a few other adults and the infant bees. With their dedication to this project they reached out and got
congress to help financially as well as to raise awareness to consumers about this issue. They also find it very important to help the humans that work
for them. One way that they do this is by having hosting activities that help get employees get excited and stay engaged in helping the community that
they live in. They also promote discussion between the workers and the employers accepting honesty–based debates so everything runs as smoothly
and harmoniously as it
... Get more on HelpWriting.net ...
Who Is Burt's Bees?
Company history Burt's Bees stared in Maine in 1984 as the artist Roxanne Quimby met a local beekeeper Burt Shavitz. Roxanne used wax from
Burt's beehives to create candles that help them earned $200 at their first craft fair, and they made $20,000 within the first year. Burt's Bees increased
their production after an NYC boutique in 1989, with a new manufacturing location, additional employees, and perfection of a recipe Roxanne found in
a 19th century farmer's journal, Burt's Bees lip balm is created and becomes the company's best seller until today. In 1993, due to the increasing
demand and new products, the company's operation moved from Maine to North Carolina, which will be more suitable for other personal care product
manufacture.
... Get more on HelpWriting.net ...

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Gathering Around The Table

  • 1. Gathering Around the Table My early memories bring back images of my family and I gathered around the white kitchen table. At that table, my mom revealed the list of potential names for my new baby brother. Manner lessons given at meal times consisted of shouts of "elbows off the table" and "stop kicking your sister", which echoed over the commotion of meals. My family and I spent dinner time bonding, finding out about each other's days, and spending a few moments together as a family before we were tucked into bed. Meals show a common tie that bonds us all; everyone eats and can relate to the experience. Many novels use this bond to portray a theme in the plot. Gathering around a table and sharing a meal can lead to friendship and a feeling of togetherness. The Secret Life of Bees, by Sue Monk Kidd, describes a meal that brings a family together. After August's sister, May, passes away, the family breaks and morns. A simple dinner brings the group back together and their life starts to return to what it was before May's death. This regular dinner, followed by August and Lily's favorite dessert, Coke and peanuts, show that the family can move on. They each got a bag of peanuts and a bottle of ice cold Coke. Lily "[shook] the peanuts into [her] bottle, where they caused a little reaction of foam, then floated on the brown liquid. [She] drank and munched with the glory of salt and sweet in [her] mouth at the same time."(Kidd, 492). For the family it became a turning point from grieving to living ... Get more on HelpWriting.net ...
  • 2. Examples Of Character Development In The Secret Life Of Bees In the novel The Secret Life of Bees by Sue Monk Kidd, the main character, Lily Owens struggles with the notion that she killed her mother and has to live with her abusive, neglectful father, T–Ray. Throughout, Lily searches for information about her mother and why she left her. Unexpectedly, she stumbles upon new mother figures that play an important role in changing Lily to the person she is in later. The typical sequence of a hero's journey includes a departure, initiation and trials, and reintegration into society. By the end, Lily Owens developes into a more mature, independent young women after experiencing a difficult childhood. Lily starts off stuck living in an unloving, abusive household and decides to free herself from the negative atmosphere that she had been living in her whole life. Lily is perpetually abused by her father. He forces her to kneel on Martha White's, gets exasperated every time she speaks, and yells at her for no reason. Lily is not the only one noticing the terrible treatment, Rosaleen does too. Once after Lily had to kneel on the Martha White's Rosaleen said to her, "Look at you, child. Look what he's done to you" (Kidd 25). Noticing the unloving treatment Lily gets, Rosaleen knew that their household was demoralizing place for Lily to be in, which is why she didn't question when Lily when she later runs away. Lily one day realizes she needs to do something about her horrible life at home. While sitting in her room she hears a voice in her ... Get more on HelpWriting.net ...
  • 3. Burt's Bees Essay 1.Corporate social responsibility is a term that conveys a corporation's social responsibility to society. In the old days corporations felt that once they had gained support from the public they had a responsibility to give back to the community. This idea of giving back meant serving as volunteers and providing financial contributions in aim of correcting the problems of the community. Corporations have a wide range of opportunity and reach within most societies so it is important and can ultimately be a great aid for a corporation to help in correcting the problems of society by contributing and giving back along with other individuals. I also believe that corporate social responsibility means ensuring that there are not problems arising that make it hard for consumers to continue to support a corporation. The continuation of a corporation is dependent upon consumers and I believe it is the ... Show more content on Helpwriting.net ... One company that engages highly in Corporate Social Responsibility is Burt's bees. This company is a part of the Natural Products Association and developed the Natural Standard for Personal Care Products, which set in motion guidelines for what determines whether or not a product is considered all natural. In producing solely natural products this company is dedicated to the sustainability of the environment and the health of their consumers. Each product design is promised to be organic and environmental friendly in order to benefit consumers as well as the ecosystem with which we live in and must maintain. The company has enacted a goal for 2020 to be the "greenest personal care company on earth." With this goal in mind they aim to be carbon free and operate using 100 percent renewable energy, ultimately emitting no waste into the environment. They intend to provide employees with educational and motivational inspiration on how to be and promote sustainability to other members of society as well as promote sustainability efforts to society through social media ... Get more on HelpWriting.net ...
  • 4. Analysis Of The Grumbling Hive, By Bernard Mandeville The renowned economist Milton Friedman once said, "Innovation comes from self–interest, not government agencies." This idea, seen as controversial and offensive to many, is at the core of Bernard Mandeville's argument in his poem, The Grumbling Hive: or, Knaves turn'd Honest. The poem compares the working of society to a busy hive. The hive is flourishing until suddenly the bees become honest and righteous leading them to live simple lives without a thrive community. Through this analogy, Mandeville argues that pursuit of private vices generates public improvements and economic prosperity, meaning, individuals' tendencies to pursue their own vices, such as lust and greed to innovation for society as a whole. This is demonstrated through the benefits of marijuana legalization. Mandeville addresses many aspects of degeneracy and selfishness within private life, highlighting vice as an intrinsic and unavoidable part of . Vice, by Mandeville's standards, is an action that fulfills the individual in some respect but is immoral, selfish, and unfair. The seven deadly sins provide a framework for behavior that would be considered detrimental and self–regarding. Mandeville, in the poem, provides examples of such actions within all echelons of society. Mandeville writes, " Physicians valu'd Fame and Wealth/ Above the dropping Patient's Health" (71 –72). As example of greed, medical professionals' pursuit of capital gain and social stature are the driving factor in treating patients rather than an altruistic desire to aid humanity. Again, Mandeville displays occurrences of vice within society by demonstrating instances of individual's pursuit of wealth at the expense of others, " Their Kings were serv'd, but Knavishly,/ Cheated by their own Ministry;/ ...Robbing the very Crown they saved" (113–117). The King's own advisors and officials steal from him, greedily pursuing their own self– interests over that of the Kingdom. Mandaville is a realist in the sense that he acknowledges humanities' inherent drive to serve oneself before others and engage in immoral and corrupt behavior. He addresses greed and dishonesty in private life without hesitation or resentment. It is this self pursuit that Mandeville argues actually ... Get more on HelpWriting.net ...
  • 5. Burt's Bees Case Study: Opportunities Assessment Burt's Bees Opportunities Assessment The team that originated Burt's Bees definitely has the skills, knowledge, experience, resources and motivations to exploit all opportunities which come their way. After being in business for just ten years, the company already had a strong amount of successes: Roxanne Quimby was successfully running 20 employees, bringing in a steady $6 to $8 million per year; the product was found in every store in America and had just begun to expand overseas and had just begun to expand to the retail market. All of these successes indicate a company that was being successfully run. For example, Quimby demonstrated the ability of looking beyond her current market where she was able to see the possibility of expansion into the retail market, where her product could be made available on an entirely different level and manner, making it in certain respects more obtainable for consumers. This type of action definitively demonstrates a personality that knows how to spot opportunities and attempt to take advantage of them in a fearless manner. "Looking further than your sector or established market can open up business opportunities. By looking to other sectors,Г‚ businesses and countries for inspiration and ideas you can combine existing ideas to produce a more effective product or service and take a fresh approach to meeting an identified need" (businesslink.co.uk). Furthermore, Quimby began to engage in the retail sector in a manner which felt ... Get more on HelpWriting.net ...
  • 6. Gender Roles In The Secret Life Of Bees Mothers and fathers play different roles in society to provide a balance of qualities as they nurture their children to become well–mannered and independent adults. Although both parents play a prominent role in shaping their daughter's character and personalities, mothers predominantly provide her with protection, emotional support, and a sense of reliance because they share feminine qualities. The novel, The Secret Life of Bees, illustrates the difficulties that young girl faces from growing up without a mother. Fourteen–year–old Lily Owens is often abused by her ignorant father, whom she calls T. Ray, and blamed for killing her mother. Lily's closest motherly figure during this time is Rosaleen, herfamily housekeeper. Lily's lack of motherly ... Show more content on Helpwriting.net ... When Lily and Rosaleen start to live with the Boatwright family, Lily quickly realizes how compassionate they are. Lily idolizes their positivity and support, which makes them clear representations of motherly figures for her. When August sends Lily to the bee yard for the first time, she gives Lily great advice, to give the bees love. After all, she says, "every little thing wants to be loved" (92). This signifies not only that bees want appreciation, but so do humans. This also implies that if someone endures a long time without support, they become hard and sting. Ever since Lily was four years old, she has seen her father agitated and forceful towards her. T. Ray's actions prove that he is an ill–equipped father for a teenager. By the end of the novel, Lily validates that living with the Boatwrights not only gave her one caring authority figure but several amazing mothers. Therefore, Lily needs positive mother figures to feel more worthy after she struggles for almost a decade. Evidently, a mother–figure would be affectionate to Lily no matter what she does or ... Get more on HelpWriting.net ...
  • 7. Sue Monk Kidd's The Secret Life Of Bees Sue Monk Kidd portrays the time and place in the Secret Life of Bees by displaying Rosaleen working in the peach farms, then taken in to work in the house, giving the task of a housekeeper and Lily's nanny. Around ten years after, Lily turning 14, Rosaleen learns how to read and write her own name in order to turn in her ballot voting for J.F. Kennedy. Attempting to vote, Rosaleen and Lily were ambushed by a trio of white racists men, resulting in physical abuse of Rosaleen.When the police arrived, the white civilians claimed assault against Rosaleen, who is taken into jail charged with assault, theft(of a "church fan"), and abuse. Lily, caught up in between, also ended up in jail, to be later bailed out by her furious father. Determined, Lily breaks Rosaleen out of jail after finding out just how much Frank [he assaulted Rosaleen in jail so crudely that she had to go to the hospital] despised African Americans and fled to Tiburon, searching for clues about her mother Debera Owens. While finding shelter in a home with August, sister of May and June, May passes away. When the police questioned Lily's decision of staying with "colored people," he claimed that she didn't have... Show more content on Helpwriting.net ... This law was executed to achieve isolation of African Americans, giving more power and wealth to the majority[Whites]. Priests were teaching the whites that they [the whites] were "chosen" to be superior, while African Americans were "cursed" and that God believed in racial segregation. Theology was used to repress a change in racial segregation, and violence was promoted to keep African Americans at the bottom of the racial hierarchy. Routines of African Americans were supposed to be distinct from white routines. Simple thing such as greetings or conversations were not be to directed "immorally" towards the ... Get more on HelpWriting.net ...
  • 8. Burt's Bees Advertisement Analysis Burt's Bees is known for its amazingly healing lip balm, however, it wasn't always this way. When Burt's Bees was first established by Roxanne Quimby and Burt Shavitz it was a candle company. Since then Burt's Bees has flourished and became a worldwide brand, including a multitude of health and beauty products. To further understand the advertisement and everything that went into and still goes into Burt's Bees we first need to look at the founders and how the brand was created. This is because to this day the advertisement is linked to the founders of the brand and what kind of people they are reflecting onto the brand they have established. As we dive further into the advertisement of Burt's Bees you will discover the similarity between the... Show more content on Helpwriting.net ... For this it is clear to see the improvement of the Burt's Bees' commercials when there are two being compared to one another. The first commercial is the "Uncap Flavor: Fireworks" commercial that launched over two years ago. This commercial involves some new fun flavors of the Burt's Bees lip balms. They display this by having black and white doodles in the beginning of the commercial then an explosion of colors like fireworks when all the lip balms are shown. The second commercial is their most recent, "New Burt's Bees Lipstick Commercial." This commercial is displayed in a bright green rainforest as the bold red lipstick slides down the wet leaves of the trees. This commercial also has a very catchy love song in the background. When comparing the two commercials it is easy to see the quality and attraction pull of the second commercial is greater than the first. The second commercial stays true to the Burt's Bees natural, nature loving company while keeping an upbeat positive vibe. Although the first commercial mentioned is also a positive one it is not as dramatic with both contrasting colors as the first. I believe that Burt's Bees has stepped up their commercial game and when I was looking for commercials to use in this essay "Burt's Bees commercial song" was the top Google search about Burt's Bees that popped up. This shows that the advancement of using a catchy tune makes the brand name memorable and ... Get more on HelpWriting.net ...
  • 9. Burt's Bees Cosmetics Essay The goal of Burt's Bees Cosmetics management is not simply to direct and control employees but also to motivate and reward them in order to get the wanted results and better performance. The French adhere to a strong and homogeneous set of values. (EDiplomat) Burt's Bees Cosmetics will need to remember that what motivates people is culturally based. Approach to motivation is difficult. Canada scores 52 in Hofstede's Masculinity dimension. Canadians strive to attain high standards of performance in all endeavors. On the other side France has a feminine dimension which is indicated on the working hours of French, 35 hours week, five weeks for holidays and they are focused on their quality of life. In France, job context factors like ... Show more content on Helpwriting.net ... French score high in Uncertainty Avoidance. The French do not like surprises and structure planning is required. The French do not follow all rules, and power holders have privileges and do not feel obliged to follow the rules. Equity theory is not universally applicable but it important in Canada "equal pay for equal work" (Luthans, 2011). The recommendation for Burt's Bees Cosmetics is to focus on the rewards program because it is essential to their business. To offer increases in salary for good performing employees as well as training opportunities, career development and work/life balance in order to attract critical employees in France to create a strong workforce in France. Canada is low on Power Distance with a score of 39 so there is a lack of class distinction and hierarchy in Canadian organizations which is established for convenience and managers rely on employees and teams as they consult and share information with each other. France scores high in Power Distance with a score of 68. In France, a degree of inequality is accepted. Power is not only centralized in companies or government but also geographically. Superiors have privileges and are often inaccessible (Hofstede Centre). CEO are called PDG and they have attended the most prestigious ... Get more on HelpWriting.net ...
  • 10. Burt's Bees Analysis Essay Analysis of the Burt's Bees Case Study Burt's Bees is an interesting case, which discusses the success story of an all natural skin care company. It is an unusual concept but the founder Roxanne Quimby saw the market for such a product and immediately started acting upon this opportunity to create the best skin care company in the world. It was interesting to notice how Roxanne and the co–founder Burt Shovitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. This is the best example of an unpredictable market. Another interesting factor of the company is its use of natural products, keeping in mind the environment. The company doesn't test its ... Show more content on Helpwriting.net ... It cannot do well unless it has enough buyers for what it sells. So firstly, I feel it should undertake heavy survey methods to know what customers are actually looking for in their products, what are they missing, what are their desires. Time changes and so do people and their tastes. I feel Burt's Bees should have continuous updates on what is desired by its customers and be more in touch with them to get the sales. Secondly, I also feel the company should invest a certain lump for its advertisement. It lacks a lot behind in this area as compared to its customers. I did not know the company's name until this case study. So, I feel it should also work towards its advertisement. Since, this is the world of technologies; Burt's Bees should have its hands on the latest technologies out there to make it products up to the mark. It would also save some labor costs. As far as financial aspect is concerned, as I have mentioned in my earlier discussions, I very strongly believe that the most important concern of the company is that it should never run out of cash. Burt's Bees may come up with the best product and use the best technology available but it would be of no use if it runs out of cash. Hence, they should be very cautious towards their cost of goods sold and that its expenses never exceed its income/cash flow. I understand certain factors stated here are not directly related to creating a presence in market but I very strongly believe that indirectly ... Get more on HelpWriting.net ...
  • 11. Literary Analysis Essay On The Secret Life Of Bees A Feminist Perspective on The Secret Life of Bees "I'm tired of carrying around the weight of the world. I'm just going to lay it down now. It's my time to die, and it's your time to live. Don't mess it up" (210). Feminist theory is an extension of feminism in which literary pieces are examined to understand the nature of gender inequality and social norms. Sue Monk Kidd's The Secret Life of Bees examined through a feminist lens demonstrates the patriarchy found in Owens household, shows the advantages of all female community, distinguish that mothers play a major factor in any young female's life, and the variety of roles women take on in the community. T. Ray Owens is established as Lily's father early in the novel. Once a great and loving ... Show more content on Helpwriting.net ... A beekeeper is a person who keeps and raises honey bees to harvest the honey for product to sell. Traditionally, beekeepers tend to be men for the consequences that come with the practice such as consist stings and the messy job of collecting and purifying the honey. But, in the novel, August is portrayed as the best beekeeper around. "Nobody around here had ever seen a lady beekeeper till her. She liked to tell everybody that women made the best beekeepers, 'cause they have a special ability built into them to love creatures that sting. It comes from years of loving children and husbands" (80). She takes on the career of a man and becomes distinguished from the rest because of her excellence in her career. The Boatwright's believed that "women made the best beekeepers 'cause they have a special ability built into them to love creatures that sting" (143). August not only practices the art of beekeeping, she also is the head preacher, a minister of sorts, in the Daughters of Mary church that she started. An organization that helps each other, has fun together, worship together, and stand powerful to any force that tries to deter their beliefs. They bring a sense of empowerment to Lily as she grows older. Lily, on the other hand, is taught to be the victim by her father. She has no real role models to encourage her. Her teacher tries to ... Get more on HelpWriting.net ...
  • 12. They Are The Moons Shining Over Me Maria Hagop Hagop 1 ENG–3U Ms. Brohman–Way December 11, 2015 Title "They are the moons shining over me" (Kidd 302). The secret life of bees by Sue Monk Kidd is the story of Lily Owens, fourteen years old young girl who suffers from the guilt of being responsible from taking her own mother's life, and who runs away from her cruel and violent father to discover the secrets and the truths about her dead mother. The setting of the novel is in South Carolina in 1964, during a time where prejudice and racism was a huge problem between people. White racists were against the civil rights movement and they were very violent and disrespectful towards black people. Lily and her African–American housekeeper, Rosaleen, find a nice and a safe place to stay in Tiburon. They stay together in the Boatwright house. Boatwright family is consisted of three black sisters, named August, May and June. They work as beekeepers and they worship the black Mary statue along with the Daughters of Mary; a group of religious black women. Zach is also the part of this community, he works in the honey house with Lily and August, and he has many situations and qualities in common with Lily. When Lily ... Get more on HelpWriting.net ...
  • 13. The Secret Life Of Bees Chapter Summary The Secret Life of Bees by Sue Monk Kidd is a novel that is narrated by the main character, Lily Owens. The novel begins with Lily being at home with her dad T–Ray. She doesn't have a motherly since she shot her mom when her evil dad was abusing her. After having troubles with the law, she runs away from her city with her African American nanny, Rosaline. Her and Rosaline hitch–hiked to a South Carolina town, known as Tiburon. There they meet two sisters that would change their lives forever. As the reader starts every chapter, they will realize that every chapter starts out with an epigraph, which foretells the theme of every chapter. Every epigraph involves bees, which the author uses as a comparison tool for humans and their interactions with their surroundings.... Show more content on Helpwriting.net ... What the chapter is going to be about and a comparison of the chapter to a life of a bee. For example, in chapter 6, the epigraph brings up the "queen substance," which is released by the body of the queen bee and when obtained, it stimulates other bees. The theme of this chapter is the significance the "queens" in Lily's life. Her only "queen" was her mother, however, Lily is adapting to the new "queen" figure of August. August's influence on Lily is a motherly figure that relates to the chapter's epigraph because a motherly figure in the bee world is the queen bee. Also, Lily believed that touching the heart of the Christian Mary would give her strength, just like a queen bee would ... Get more on HelpWriting.net ...
  • 14. Analysis Of The Secret Life Of Bees "There is nothing perfect,' August said from the doorway. 'There is only life" (Kidd 256). This quote from The Secret Life of Bees by Sue Monk Kidd explains Lily Owens life, a young girl with an unloving father and a mother who abandoned her and was later shot and killed by her own daughter, Lily. Lily has a hard time finding her place in the world and understanding why her life is the way it is. She decides it is time for her to take charge of her own life. She finds herself in Tiburon, South Carolina with her nanny Rosaleen and three black women, August, June and May who unravel the story to her mother's past. Lily's story can be seen in different layers, the most significant layers are the religious, thematic and symbolic layers. These three layers are essential when trying to gain understanding of The Secret Life of Bees. In The Secret Life of bees you can learn a lot from the thematic layer. Three salient themes in this layer are forgiveness, hope and strength. Hope is shown when Zach talks to Lily about becoming a lawyer one day, "I've just never heard of a Negro lawyer, that's all. You've got to hear of these things before you can imagine them' 'Bullshit. You gotta imagine what's never been" (Kidd 121). Zach has hope that one day he will become a lawyer despite his skin color and what everyone else says about it. He doesn't give up because of what society thinks, he stays hopeful. During this time period African Americans had to keep hope that one day the racism ... Get more on HelpWriting.net ...
  • 15. The Secret Life Of Bees Argumentative Essay "People can start out one way, and by the time life gets through with them they end up completely different. I don't doubt he started off loving your mother. In fact, I think he worshipped her" (Kidd, 248). Towards the beginning of the book, The Secret Life of Bees, T. Ray was perceived as an unsympathetic character. He would order Lily to do things around the house, and if she ever did anything wrong, he would either beat her or make her kneel on grits which is supposed to be very painful. Although his character is not the best readers can begin to understand why T. Ray turned out to be what he was. Deborah, T. Ray's wife, ran away from him because she did not love him as much as he loved her. Also, T. Ray was forced to take care of their daughter, Lily, who reminded him every day of Deborah because Lily was the spitting image of her. Alongside that, Lily runs away from T. Ray, which makes him realize what he has been doing to her. Despite the fact that T. Ray treated Lily horribly, one would view ... Show more content on Helpwriting.net ... Ray was stuck raising Lily. It pained him to see her every day. She looked exactly like Deborah, and was also responsible for the death of her. Later on in the book, T. Ray found Lily after she ran away, seeing her and where she was living reminded him of Deborah's abandonment. He cracked and started beating Lily calling her Deborah, because they looked so similar, saying how she should have never left him. "He stood over me. 'Deborah,' I heard him mumble. 'You're not leaving me again.' His eyes looked frantic, scared" (Kidd,294). T. Ray was already broken when Deborah left him, but then he was forced to be reminded by her every day when he looked at Lily and when the same situation happened again, he pictured Lily as his wife and he took his anger and sadness that he felt towards Deborah out on Lily. He eventually realized what he has done and believes that Lily is better off without him. He lets her stay with the Boatwrights as one last ... Get more on HelpWriting.net ...
  • 16. The Secret Life Of Bees American literature is an important part of literature for the modern student. This type of literature is relatable to students throughout the United States, and gives advice through different time periods in American history. The novel The Secret Life of Bees focuses on a young girl by the name of Lily Owens whose life revolves around that fact that she accidently shot her mother when she was only four years old. Lily's "stand–in–mother" Rosaleen is her only real friend, and when she insults a group of racists when she goes to register to vote, Lily rescues her and the two flee to Tiburon, South Carolina where Lily believes she can find a trace of her mother. They end up being taken in by three sisters named May, June, and August who... Show more content on Helpwriting.net ... Kidd wrote a short story called "The Secret Life of Bees" and it was awarded the Katherine Anne Porter Prize for Fiction and was in a piece in the 1994 edition of Best American Short Stories ("Sue Monk Kidd"). This short story's success led to Kidd's first novel, The Secret Life of Bees. This novel won became a bestseller and won the SEBA Book of the Year Award and the Southeastern Library Association Fiction Award ("The Secret Life of Bees"). The novel was also nominated for an International IMPAC Dublin Literary Award as well as the Orange Broadband Prize for Fiction. There are many themes present throughout The Secret Life of Bees including the power of women, the strength of motherly bonds, the role of bees, and the portrayal of prejudice in society. The power of bonds between women is shown throughout different aspects of the novel. Rosaleen was abused by racist men, but she keep going with even more strength than she had before. When Lily and Rosaleen showed up on the Boatwright sisters doorstep, the sisters took the two women they had never met in and treated them like family. This strength occurred throughout the novel. When Lily's father ended up letting her stay with the Boatwright sisters it was partly because of the women in her lie. The women stood up to T. Ray and gave him a way out while also keeping Lily's best interests at heart. ... Get more on HelpWriting.net ...
  • 17. Burt's Bees Market Opportunity Factors Essay Burt's Bees Marketing Opportunity Factors Burt's Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. They entered the natural personal care products market in 1991 with the creation of their Beeswax Lip Balm, which is still their leading bestseller. They expanded their business in 1991 by moving to North Carolina where they are still headquartered today. In 1999, they began their global expansion. In 2006, they began distributing their products to drugstores and other retail centers to allow the mass market the ability to buy natural made products. Burt's Bees has several environmental and sustainability projects, and continuously works with the Natural ... Show more content on Helpwriting.net ... Environmental Elements Several environmental elements may affect Burt's Bees. These include legal, demographic, economic and cultural social. Legal: Aside from being a natural product, Burt's Bees is also valued for being a cruelty free company. They do not conduct product or ingredient tests on animals (Burt's Bees, 2013). Currently, China requires animal testing for cosmetic products. As such, Burt's Bees cannot sell in the Chinese market, unless they changed their philosophy and tested their products on animals. While changing their philosophy might allow them to enter the Chinese market, there is likely to be backlash from their consumers who value their cruelty free philosophy. China is currently reconsidering their animal testing requirements for "non–specialized" cosmetics manufactured in China starting in June 2014. This politic/legal shift could create new business opportunities for cruelty free companies to begin manufacturing and selling their cosmetics in China (a $22B cosmetic market (Reuters, 2013). Demographic: Burt's Bees philosophy is to attract an educated youthful market and establish brand loyalty at a young age. Increased or decreases in population size, age mix, and education levels could increase or decrease Burt's Bees target demographic. Economic: An economic downturn could affect the sales of Burt's Bees products. While a large percentage of customers are loyal due to Burt's Bees their natural and/or ... Get more on HelpWriting.net ...
  • 18. Analysis Of The Book ' The Secret Life Of Bees ' Reading Response – Kaitlyn Baker The Secret Life of Bees by Sue Monk Kidd The biggest pull factor that brought me to reading 'The Secret Life of Bees,' is the fact that it is set in a time when racial separation was very much still alive in America. So when I began my journey on reading the novel, it was quickly clear that I was going to thoroughly enjoy it. The story follows a young white girl, Lily, whose life revolves around unravelling the faded memory of her killing her mother, and her new life with her abusive father. It is the story of Lily blossoming into adolescence, in a time where racial separation is still a big issue. Lily's journey to find something, anything, about her mother's death is something I think is a large part of why this novel is so mesmerizing to read. Lily's loyalty of trying to piece it together makes this story moving, but not depressing. I think it is uplifting, full of heart, inspiring, and warm. I think Kidd, the author, has perfectly captured the awkward restlessness of a teenager, longing for love, yearning to discover, but at the same time fearful of what truth could emerge. Seeing Lily's almost desperate longing for any kind of a mother figure is something that truly broke my heart. It made me think about how I am so blessed in my life to have such a strong mother figure, and I hope no one has to go through life without some kind of motherly guidance. I often got the feeling of Lily's deep desire for nurturance, which can be owed to the ... Get more on HelpWriting.net ...
  • 19. Symbolism In The Secret Life Of Bees In the novel The Secret life of Bees by Sue Monk Kidd, the main character Lily uses the symbolism of bees to convey her transition from a prejudiced mindset against African Americans to one of acceptance. This novel shows the different attitudes of people towards African Americans in 1964. Lily goes through the journey of discovering new perspectives and finding that African Americans are not what people portray them to be. Lily grows up in the South , a region where races are separate. History shows, during 1964, Southern states separated races in all aspects of the community, including black and white hospitals, schools, libraries, museums, etc. Growing up in a racist community, Lily finds herself having some prejudice against the black race. ... Show more content on Helpwriting.net ... When she finds the location from where the picture comes from, she finds it to be the Boatwright house with the icon of Black Mary as the label for the honey, which they make for their business. Lily thinks of it as if the bees lead her to the Boatwright household. When she first meets August Boatwright her intelligence, sensitivity and other caring characteristics are a revelation to Lily. Lily realizes what her father tells her is untrue and that she has some prejudice inside of her as well. "T. Ray did not think colored women were smart. Since I want to tell the whole truth, which means the worst parts, I thought they could be smart, but not as smart as me, me being white. Lying on the cot in the honey house, though, all I could think was August is so intelligent, so cultured, and I was surprised by this. That's what let me know I had some prejudice buried inside me." (Kidd 78) Lily's attitude begins to change as she becomes accustomed to the Boatwright sisters. She sees them as strong black females, living in a versatile community. When the Boatwright sisters teach her beekeeping, she sees similarities in the bee hive community, to the community the Boatwright sisters live in.The bees contribute in the teachings of life and death to ... Get more on HelpWriting.net ...
  • 20. Roxanne Quimby and Burt’s Bees Entrepreneurship PBSB 821 Bezuidenhout, P.J.1224 6093 Botha, Desere 2250 2556 Buys, Johan2049 8705 Kleynhans, Wessel 1251 7755 Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre2255 3533 Chicken Run Class Group Assignment Lecturer: Prof. S. van der Merwe Due Date: 30 July 2011 Roxanne Quimby & "Burt's Bees" By Bezuidenhout, P.J.1224 6093 Botha, Desere 2250 2556 Buys, Johan2049 8705 Kleynhans, Wessel 1251 7755 Schoeman, Willie 1032 6065 Van Wieringen, Anton 1231 8388 Wohlfahrt, Andre2255 3533 Module: Entrepreneurship Module Code: PBSB 821 Group:Chicken Run Assignment due date:30 July 2011 Element:| Mark:|... Show more content on Helpwriting.net ... Most of these aspiring entrepreneurs will start a lifestyle business, primarily providing employment to themselves and their families. The rewards of such a business is the ability to control the company, able to continue to do what the owner loves without having too much risk, have a positive cash flow from the early going. The owner only has to report to himself, have a relatively constant cash flow and able to take time off whenever he wants. The risks are the inability to hire top talent (as talented people usually avoid companies that over no stock options and only limited opportunities for personal growth), not having the chance for huge gains. The trade–off is a lot of freedom, but the company cannot expect to grow bigger. A high–potential business is focused on new markets with explosive potential. As they are often technology–driven, these ventures require heavy upfront cash investment to quickly gain decisive advantages, so professional investors, particularly venture capital firms, usually provide funding. High–potential ventures strive to achieve lasting economic and social impact, and aspire to achieve IPOs, or initial public offerings (getting listed on a stock exchange so they can sell shares to the public) (Anon, 2008:1). The rewards are having the possibility for large returns on investment, the ability to attract outside investment, and the ability to build a ... Get more on HelpWriting.net ...
  • 21. Persuasive Essay On Bees Pollination, produce, honey, beeÐ’Ò‘s wax, life wouldn't be the same without some of the few products bees create and work their whole lives doing. Bees are dying off, over the past few years the bee population has decreased which means some of our very beloved products have either increased in price or may be hard to find. We as humans that have so much control over this planet should help thebees so they can help us. Honeybees are an essential part of humanity. Bees they come in all different types, sizes, colors, and shapes. Some bees are furry all over like miniature flying "teddy bears", while others have smooth and shiny polished metallic bodies and legs that glisten in colors of green, blue, and copper. Some are larger than the world's smallest hummingbird. While the tiniest are smaller than fruit flies, tiny specs with four wings, most do not make honey and wax or live together in nests as family groups headed by a queen (Buchmann). In the united states there are 4,000 different kinds of bees. European bee, which are the commonly seen yellow and black bumble bees more types of bees include sweat bees, mining bees, cuckoo bees, leafcutters, masons, squash, and guard bees (Buchmann). Around the world there are around 25,000 different types of bees. This huge number is divided into over 4,000 genera of bees which are subdivided into just 9 families of bees (Tucker). Pollination is the transfer of pollen from the male part of the flower, to the stigma, which is the ... Get more on HelpWriting.net ...
  • 22. What Should Roxanne And Burt's Bees Do? What should Roxanne and Burt do? Burt Bees had become very successful in it operations and established a prominent position in the market of natural cosmetics and other natural products. These products all having their origin in bees wax and honey. The problem that Roxanne and Burt face is expansion of their business. They took the business forward and moved to North Carolina for a more central positioning. This geographical centralization would be advantages for Burt's Bees because of the theoretical cost saving that the company might have with regards to transportation and distribution cost. There are however some factors that Burt's Bees have keep in mind and question that need to be asked and answered. The first consideration that has... Show more content on Helpwriting.net ... It is the general consensus that it is high volumes with low margins that produces the highest profits, not low volume high margins approach. As stated earlier the product range must be developed and kept current in this new environment because Burt's Bees will be competing with companies like the Body Shop and the like. In conclusion Roxanne and Burt must continue with the move to North Carolina if the wish expand a currently successful business. They must persevere in their attempt to move the company and not be blind to the fact that there will be great challenges in the new environment. The move to North Carolina will succeed if Roxanne reinforces the values that she adopted in the past. In this new environment she will have to give more attention to the finer detail in managing a growing business and not just operate on gut ... Get more on HelpWriting.net ...
  • 23. Burt's Bees Case Analysis Mary Joy dela Cruz Management Case: "Keeping the Buzz at Burt's and Bees" I. Background Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 197 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across different countries. The original vision of Burt's Bees founder Roxanne Quimby was to ultimately reach "everyone, everywhere". The opportunity to grow its brand in the mass market is a lucrative ... Show more content on Helpwriting.net ... But just as Ben & Jerry's has tried to stay true to its roots after being purchased by Unilever, Burt's Bees is, by all accounts, still driven by its founding mission: "to create natural, Earth–friendly personal care products formulated to help you maximize your well–being and that of the world around you." Only now, thanks to deep pockets and Clorox's distribution machine, it might push the industry towards 'all natural' even faster. Brand identity is an important action to branding. It is what the consumers are expected to perceive a company's product and its brand. With Brand identity, Burt's Bees could distinguish it from other competitors, and highlight its brand and products characteristic to create and maintain the competitive advantage. IV. Recommendation Burt's Bees is in the growth stage. Together with the market's strong interest in environmental awareness today, Burt's Bees has a great potential however, it must be accompanied by great advertisements and not just through social media. I recommend on a rebranding strategy to increase and strengthen the brand with the long term aim of expanding the brand within the mass market. I believe that the number one issue for Burt's Bees' is to grow the brand without compromising the product i.e. ingredients. Burt Bee's can still use the concept of the "for the Greater Good" but with much better ... Get more on HelpWriting.net ...
  • 24. The Secret Life Of Bees Literary Analysis The fictional novels "The Secret Life of Bees" by Sue Monk Kidd and "The Chosen" by Chaim Potok are coming of age stories about young protagonists. "The Secret Life of Bees" depicts the life of Lily Owens as she runs away from her abusive father, T. Ray, with her black caregiver, Rosaleen. Lily is seeking a connection to her dead mother while establishing new relationships in a new town called Tiburon, SC. Similarly, 'The Chosen" portrays the journey of Danny Saunders as he breaks away from the path paved for him while coping with the lack of a father–son relationship. Within both novels, "The Secret Life of Bees" and "The Chosen", the lack of parental figures in both Lily and Danny's lives causes both protagonists to seek others to fill in these positions as seen when Lily relies on Rosaleen, the Black Madonna, and the Boatwright sisters and Danny seeks support from Reuven's family. ... Show more content on Helpwriting.net ... Because of this, Lily needs someone to guide her as she is growing up. The only person Lily could talk to about her life, especially personal things, was her Black caregiver, Rosaleen. This was Lily's first motherly figure besides her own mother. After Lily ventured out to Tiburon, SC, she established strong relationships with August, May, and June Boatwright. These women took Lily in and provide many things for her, but August Boatwright has supported Lily the most since they first met. She helps to guide Lily as another motherly figure in her life. As well as supplying for Lily, the Boatwright sisters introduced The Black Madonna to Lily. After days of learning the importance of The Black Madonna to the sisters, Lily initiates that the Madonna is a mother to her and a mother to ... Get more on HelpWriting.net ...
  • 25. Honey Bees And Its Effects On Bees Bees are a vital source to most of the daily products that we use today. From the food we eat, to the trees outside. Without them, there will be no greenery or some of our favorite foods. That is why it is necessary to protect their well–being. Therefore multiple solutions have been recommended to preserve their existence, in healthy and efficient environments. Recently, studies are showing a dramatic decrease of the bee population. As a result, there have been fewer instances of the great pollination process performed by the bees, therefore affecting the food and produce whose growth process are dependant on the bees. Honey bees originally came from Europe, but the problem of the decreasing population became known after 'Pollination Week' declared by the senate and governors on June 22nd. The reasoning behind the lack of bees on agriculture farms, is due to the harmful pesticide spray. "Denied access to neonics, farmers will inevitably revert to spraying their fields– either from the ground or by plane– with older and more dangerous insecticides"(Rodgers Media 6). Furthermore, because there are fewer pollinators, the food they help flourish have become a worry to researchers. "The world would be a desolate place without our pollinating friends, devoid of flowers, flowering plants and many of our favorite foods"(Hannon Gerald 9). Implies the importance of the bees handiwork in the production of the produce that we eat. Although it is costly in order to transport the ... Get more on HelpWriting.net ...
  • 26. Gender Issues In The Secret Life Of Bees The Secret Life of Bees includes many issues that were going on during the 1960's. Some issues stated were more sought after than others depending where in the country one was located. In the book, Lily lives in the heart of the south, South Carolina, which makes it easy to point out specific, debatable topics. With this, The Secret Life of Bees portrays many of the movements and issues prevalent in the 1960s like Gender Issues, the Women's Rights Movement, and the Civil Rights movement. As stated, the Secret Life of Bees provides an inside look at Gender Issues. During the 1960s, women started to break free from the stereotype that they had to find marriage in their early 20s and have children in the following years. In Secret Life of Bees, August does not follow the usual stereotype and decides to be without a husband. The Daughters of Mary provide each other with support a man could not. Although women started to rebel during this time, they still could not have credit card or receive an Ivy League education. In addition, although women were allowed to work, they only earned 60% of what a man earned. With all these ... Show more content on Helpwriting.net ... During the 1960s women started to break away from gender roles, but still needed laws passed to prove they were there. In 1960, birth control became legal in some states which allowed women to have the freedom to decide to have children or not. Next, when the Civil Rights Act was passed, it provided women protection from discrimination in the workforce which allowed them to make a better living. In 1966, the women's activist group NOW, National Organization for Women, was formed. Just like NOW came together for women, so did the Daughters of Mary. In the Secret Life of Bees, the Daughters of Mary are there for each other and represent that women can be independent. Overall, the Secret Life of Bees brings many of the Women's Rights Movement's points to ... Get more on HelpWriting.net ...
  • 27. Secret Life Of Bees Analysis In 1960 the Civil Right Act occurred which allowed African–Americans more rights in return this return more attention to racism. American Sue Monk Kidd's The Secret Life of Bees suggests that accepting taboo actions does not necessarily compromises a person's moral compass and can lead to an awareness and understanding of the world. In the first couple of chapters we see Roseleen, an African–American servant standing up to a group of white guys. "Rosaleen lifted her snuff which was filled with black spot, and calmly poured it across the shoes of the men's shoes moving her hand in little loops like she was writing her name– Rosaleen Daise– just the way she'd practiced."(pg 32) This quote shows that Roseleen will not take crap from anybody. She is willing to protect her freedom and her rights. She stood up to the racism she had endured and by doing so, stood up for herself and the oppressed. The action of an African American woman pouring snuff on the shoes of a white male, then being able to break out of jail itself is a taboo of that time period. By having a strong will woman of color that is taking action because she was denied the right to be able to vote shows the injustice and prejudice of the time period. Roseleen standing up for herself is the first part of many that sheds light on unspoken issues. Similar to Rosaleen, August is shown as an independent business woman, unlike a stereotypic women of that time period. Having a smart business woman in the novel creates ... Get more on HelpWriting.net ...
  • 28. Burt’s Bees Case Analysis Burt's Bees Case Analysis Contents Evaluation of Opportunities in the case To evaluate the opportunities for Burt's Bees in the case we would need to do an internal analysis of Burt's Bees i.e. look into its strengths, weaknesses, threat and opportunity vis–Г –vis the competition and the market scenario in 1997. Burt's Bees ' success was hard won through 18~ to 24 months of pruning after the company 's move from Guilford, Maine in 1994. Production was extremely labor intensive in Maine due to the large supply of low–paid unskilled labor, Burt 's Bees had to automate production in North Carolina, though, to minimize the cost of its highly paid skilled labor. Thus it is important to understand the ... Show more content on Helpwriting.net ... The other players are investing huge amounts on expanding their distribution network and hence expanding their customer base. Another internal threat is that Burt's Bees does not have the capability to expand their manufacturing units and forward integrate them to their own retail outlets. This is not only a huge risk but also a huge investment which if fails can take the company with it to the dust. TWOS Analysis Now, to analyze these facts and points in a better manner we should do a TOWS analysis. In this analysis we try to see the Strength and weaknesses vis–Г –vis the threats and opportunities in the following manner: Strength Weakness Opportunity Match strengths to specific opportunities You need to invest to overcome weakness or to compensate or negate Weakness Threat These are strengths that can be used to reduce or avoid the consequences of a threat There may be little that you can do to avoid the impact. Create or
  • 29. import Strengths This analysis can be done for Burt's Bees: Strength Weakness Opportunity The strength and opportunity lies in the "all natural" secret of Burt's Bees The second thing to be mentioned here is the retail presence and the provision present for expansion in this area To tap the opportunity of leveraging on the all natural products, huge investment in terms of media spends is required to position the product in the desired space in the ... Get more on HelpWriting.net ...
  • 30. A Secret Life Of Bees Comparison Essay "Every little thing just wants to be loved..." (Sue Monk Kidd). In the novel and film, A Secret Life of Bees, Lily Owens loses her mother at a very young age to a egregious accident. She grows up to be a wonderful young lady, but she is missing something from her life. She wants someone to love her as much as her mother did. A motherly figure like the bees have in her walls at her house, when they go home they have someone to go home to, a queen bee, that loves them. The bees have someone to love them, all million of them. Everything needs someone to love them. ASecret Life of Bees author and the director of the film, both had the same creative intention wanted to have Lily missing someone important in her life. She is missing a motherly figure like the one she lost when she was very young."I can't think of anything I'd rather have more than somebody lovin' me."(Kidd 146). As Lily grows and learns, she realizes that she wants to have someone to love and nurture her. So, she sets off, in both the film and the novel, to find out about not ... Show more content on Helpwriting.net ... Bees have a secret life we don't know anything about." (Kidd 148). In the book August told Lily about how bees live and how the queen bee lays eggs that become worker bees later on. This made Lily think about herself and her life living without a mother. She realized that the queen bee is like a mother to all the thousands of worker bees in the hive. This realization makes Lily understand that even though she didn't grow up with her mother, doesn't mean that she could not have a motherly figure to love her and take care of her like her mother would have. Along with the queen bee becoming a symbol of her mother, later in the story, Lily understands that the statue of Mary in the sisters home, also symbolizes a mother to thousands. Understanding this helps Lily accept and deal with the trauma of her mother's death and heal her unhealed ... Get more on HelpWriting.net ...
  • 31. What Is Clorox Purchase Burt's Bees? The Clorox company faces a difficult road as they enter the "green product" segment. Competitors are aggressively entering the market segment by developing new product lines and purchasing brands. In order to enter the market, Clorox must overcome the negative associations their products have within the green community. The company needs to incorporate similar practices of newly acquired Burt's Bees. Clorox must adhere to the NPA standards of natural products as whole, follow Burt's Bees pledge of social responsibility and a marketing campaign to change their brand image from questionable to environmentally friendly. The initial investment of green products is high, especially when the cost of purchasing Burt's Bees is factored. The company's marketing budget will increase drastically, but the potential revenue increase is significant. Burt's Bees revenues in 2007 were seven times the revenues in 2000. Customers in the new market are willing to pay 20 to 25% ... Show more content on Helpwriting.net ... The research Clorox performed found that 53% percent of consumers are looking to purchase greener products in the coming year. The Burt's Bee social responsibility strategies created a positive company image. They award compensation based on energy conservation, and they strive to reduce their carbon footprint for the greater good. As competition has accelerated their entry into the market by purchasing green companies the positive social image becomes a greater concern. Consumers are inclined to pay a higher cost for green products that in turn produce greater profits. Immense potential exists in the eco–friendly product segment, but the fact remains Clorox brand is looked upon negatively. The company might not be able to overcome public opinion creating a large financial loss. Major actions are required in order to triumph over the negative brand ... Get more on HelpWriting.net ...
  • 32. A Speech On The Change Of Grade Is An Essential Services... Hi Professor Dorsner I hope your week has been pleasant and stress free. Thank you for changing my marks in the discussion forum. However, after the change I realised my journal post may have come across as being arrogant and a bit of a whinge about only receiving a 9 when I deserved a 10. This was not the intent of my journal post. I only meant to highlight that I can be a bit highly strung sometimes and that I should appreciate a mark as high as 9 rather than being disappointed I did not achieve perfection. I'm trying to let go a little so I am not adding unnecessarily to the normal day to day stresses of family life. Thanks again though, the change of grade is appreciated. 1. Of the different kinds of ecosystem services you learned about, discuss two that are important in your local area, village, forests and/or nation. Ecosystem Services are the essential services and benefits the natural world provides the human race for 'free ' that would otherwise be extremely costly, and in some cases near impossible to recreate. They contribute not only to our species continued survival by providing such resources such as food, water, timber but also quality of life buy providing cultural services such as areas that can be used for recreation. It has taken a long time for governments and people around the world to realise the economic benefits of the natural environment but they are slowly coming to this way of thinking. For example, The federal Australian government ... Get more on HelpWriting.net ...
  • 33. The Secret Life of Bees by Sue Monk Kidd Haunted by the her own memories, Lily Owens finds comfort in the humming of the bees. In the novel, The Secret Life of Bees, Sue Monk Kidd writes about the life of young girl whose spontaneous decisions lead her to her mother's past. Lily's life has revolved around the lack of a mother. Her father, T. Ray, is a harsh and unloving peach farmer who punishes Lily unreasonably and does not fulfil his father like position. Lily's adventure begins after catching a few bees in a jar. She empathizes with them as they are stuck and alone, something she understands all too well. On the day of her birthday, Lily and her negro nanny, Rosaleen, go out into town to register for voting. Rosaleen and Lily are on their way when a group of white men begin to harass Rosaleen and degrade her for being a negro. Rosaleen pours her spit jug on the shoes of the man and is given no mercy when she is beaten. With Rosaleen ending up in jail, Lily returns to the comfort of the bees once again. As she opens the jar and watches the bees escape, Lily follows suit and flees from home. She breaks Rosaleen out of the hospital and they hitchhike their way to Tiburon, South Carolina. Lily believes that her mother, Deborah, had once visited Tiburon and where she had obtained a picture of a Black Madonna. Lily has spent her whole life looking for new information and connections between herself and her mother. With luck and fate on her side, Lily finds the home of the Boatwright sisters, the creators of the Black ... Get more on HelpWriting.net ...
  • 34. Observation Of Burt's Bees Observation: Looking over an empty manufacturing facility, Roxanne Quimby was having doubts. Quimby had just moved her business, Burts Bees, from Maine to NOrth Carolina. Before growing Burt's Bee's to over 3 million in sales in Maine. Quimby graduated college and "removed herself from society". During this time Quimby lived in a house with no running water or electricity. After her husband leaves her, and Quimby is forced to live in a tent on 150 a week. Quimby Meets Burt Shavitz, a beekeeper, and together the two of them establish Burt's Bees. First traveling to trade fair to trade fair, before growing the business to 3 million in sales, and 44 employees. Quimby moved Burts Bees to North Carolina because of cheaper taxes and being more business–friendly ... Get more on HelpWriting.net ...
  • 35. Character Analysis Of Lily Owens In The Secret Life Of Bees Part of growing up is adapting to changes. Lily Owens is the protagonist, and narrator of the book, The Secret Life of Bees, written by Sue Monk Kidd. After being fed up with her father's horrid behavior, Lily takes a risk and decides to run away to Tiburon, South Carolina, with her "stand–in mother," Rosaleen, in hopes of learning more about her deceased mother's past. Throughout the novel, Lily learns what family really means and discovers that you can find love even in the strangest places. In the novel, readers see Lily Owens as determined, dishonest, and jubilant but as it comes to an end, she's shown as As readers first start the novel, the main character, and protagonist, Lily Owens is seen as a determined 14–year–old girl who will stop at nothing to find out more about her mother. After getting into a fight with T. Ray, Lily Owens thinks to herself, "That's when it came to me. What if my mother wasn't leaving true? What if T. Ray made it up to punish me? ... But I had such a moment right then, standing in my own ordinary room. I heard a voice say, Lily Melissa Owens, your jar is open. In a matter of seconds, I knew exactly what I had to do –leave." (Kidd 41) This quote gives the readers a sneak peek at how determined Lily truly is. She takes the risk of running away from her abusive father and the house she calls home. Once Lily runs away and breaks Rosaleen out of jail, she comes up with a plan as to how they will escape Sylvan. "'We're going to Highway Forty and ... Get more on HelpWriting.net ...
  • 36. Marketing Plan for Burt's Bees Prepare a marketing plan for Burt's Bees to further their presence in Scandinavian and Nordic countries. Executive Summary The following marketing plan forms the basis for the introduction of Burt's Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals in the Scandinavian market and of its potential would be enable Burt's Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote ... Show more content on Helpwriting.net ... Economic view: Most of the Nordic countries have positive growth in GDP, which means the people have more disposable income– the amount of money that households have available for spending and saving after income taxes have been accounted for. Technological trends: With new production and communication technologies, Burt's Bees are suitable to perform better advertisements and promotions for the products. For instance, Burt's Bees can advertise their products through the social networks, like Facebook and Youtube etc. Social – Ecological trends: With a focus on sustainability, Burt's Bees' natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods. SWOT Analysis The SWOT analysis analyses the company's strengths, weaknesses, opportunities and threats, therefore Burt's Bees can counter a few critical weaknesses that could threaten our ability to build profitability and the market position. Strengths: –Effective product –Customers loyalty –Experienced management team
  • 37. –OrganicWeaknesses: –Low brand awareness –Low budgets Opportunities: –Huge growth ... Get more on HelpWriting.net ...
  • 38. Burt's Bees Flavoured Lip Balms Fulfill More Than... The Offering Burt's Bees flavoured lip balms fulfill more than physiological needs like moisturizing lips. It brands itself as a "lifestyle–focused" brand, fulfilling esteem needs, acting like a fashion accessory that reflects his or her personality to his or her social circles. According to Burt's Bees VP of Marketing, "Lip balm is becoming something more like a gum product that brightens up consumers [and] you're starting to see a lot more of what I would call personality–driven and lifestyle–focused advertising, and we're focused on the flavours as a way to reinforce the fun aspect of the brand". (Oster, 2014) Though lip balm is defined as a convenience good due to its high distribution and accessibility, the mindset consumers have now resembles the higher involvement needed for shopping products (i.e. quality, style, and most importantly, suitability.) These three samples from their marketing campaign all reinforce this perception. Yes, people need lipbalm to moisturize their lips, but they want a lipbalm that reflects their inner self. Its TV ads and print ads feature beautiful, intricate ways of showing off the "personalities" of the individual lip balms. The Vines do the same by weaving in music. In none of these three samples do they mention any functional benefits–it's all about art, music, and most importantly, fun and personality. At the core, Burt's Bees flavoured lipbalm is about self –expression, and the happiness people feel after expressing themselves. ... Get more on HelpWriting.net ...
  • 39. Burt's Bees: A Short Story Kennedy had just turned nine months when she got her first true diaper rash. Needless to say, I was shocked when I realized she had what seemed to be a yeast rash, quickly realizing where I went wrong. Since she was a newborn part of our bed time routine has been to put on a fresh diaper and a thick layer of Burt's Bees diaper rash ointment. A couple of weeks ago I had just ran out of the Burt's Bees, so I used a different ointment and that is when it happened...she woke up with her first nasty rash! I have since ordered multiple bottles and will not be without my Burt's Bees Ointment (Please know that although there are affiliate links on this post, I am in no way affiliated with Burt's Bees, I just really like their rash ointment and have ... Show more content on Helpwriting.net ... Sure enough, that's the suggestion I got. I knew it would be harsh on her baby skin, but did not have the time or ingredients to make my own ointment (a friend suggested I try Mamma Natural's ointment... I now have all the ingredients for it; although, I hope I don't ever have to use it, I will review if I do). Feeling a bit guilty about using something so harsh, I started with the treatment right away. This is what I did: 1.I switched to Water wipes. I typically use the Honest Brand wipes; although they are natural they contain ingredients that could irritate the skin and aggravate the rash further. Water wipes are made of 99.9% water and .01% grapefruit seed extract. They tend to be pricy, so I only use them when I feel she needs something extra gentle. 2.Switched from Honest diapers to Bamboo diapers, again although, Honest diapers are natural, I find the Bamboo diapers to be even more gentle and breathable. Because the Bamboo diapers fluctuate in price on Amazon I tend to switch between the two and only order them when they are about .35 per diaper. 3.Checked her diaper more frequently than usual and rinsed her bottom with warm water after every poop. Also made sure to let it air dry after the ... Get more on HelpWriting.net ...
  • 40. Burt's Bees Essay A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially responsible in a variety of ways such as using resources that won't hurt the environment or the consumers, and giving a portion of their proceeds to a foundation. An example of a socially responsible company is Burt's Bees. Burt's Bees has gone above and beyond to promote socially responsibility not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to foundations that have the same want for world–wide well being. What Are Their Values? The company explains in depth their standard/plan by which they operate, The... Show more content on Helpwriting.net ... So how are they doing this? They have been working towards eliminating excess packaging and shrink wrap. So far they have cut more than half the extra packaging that was on some of their products and they switched to a much more efficient form of packaging using TerraSkin Wraps. This form of packaging requires less ink to be used to label it, eliminates the need to cut trees and is free of bleach. How They Keep the People Happy(and Bees) Burt's Bees spends a lot of time and money focusing on that every organism is happy a healthy. One way they help to keep bees happy is by donating to the Honeybee Health Improvement Project to help find out how to combat Colony Collapse Disorder which is when a large amount of worker bees abandon the queen, a few other adults and the infant bees. With their dedication to this project they reached out and got congress to help financially as well as to raise awareness to consumers about this issue. They also find it very important to help the humans that work for them. One way that they do this is by having hosting activities that help get employees get excited and stay engaged in helping the community that they live in. They also promote discussion between the workers and the employers accepting honesty–based debates so everything runs as smoothly and harmoniously as it ... Get more on HelpWriting.net ...
  • 41. Who Is Burt's Bees? Company history Burt's Bees stared in Maine in 1984 as the artist Roxanne Quimby met a local beekeeper Burt Shavitz. Roxanne used wax from Burt's beehives to create candles that help them earned $200 at their first craft fair, and they made $20,000 within the first year. Burt's Bees increased their production after an NYC boutique in 1989, with a new manufacturing location, additional employees, and perfection of a recipe Roxanne found in a 19th century farmer's journal, Burt's Bees lip balm is created and becomes the company's best seller until today. In 1993, due to the increasing demand and new products, the company's operation moved from Maine to North Carolina, which will be more suitable for other personal care product manufacture. ... Get more on HelpWriting.net ...