The Fête of Master Sommeliers


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I developed, designed and managed this event for the elite Court of Master Sommeliers.
It is an example of my hospitality, event management and strategic marketing expertise.

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The Fête of Master Sommeliers

  1. 1. The Fête of the Masters   The Court of Master Sommeliers Event Event Development & Design by Laura Bourret Alexander Valley, Healdsburg CA
  2. 2. Purpose of Fête of the Masters To Honor the venerated Court of Master Sommeliers as a Group and Fredrick Dame. For Southern Wine & Spirits, Diageo Wine and Riedel to have direct access to the most exclusive on-premise wine trade buyer channel in the world for their clients. To Launch the Lancaster Estate Winery Hospitality Department Aligning the winery brands and the luxury destination with the prestige of the Court of Master Sommeliers with PR & Media. The event was timed to lead into the Sonoma Wine Auction. The accomplished purpose was to attract the highest historical bid at the Sonoma Wine Auction for the Lancaster Estate Wine Lot. To create a memory that touched move and inspired the lives of those that attended
  3. 3. The color palette of the invitation art was linked to each detail of the Fête of the Masters event Invitation designed by Michael Moretti of
  4. 4. Lancaster Estate serves Roth Wine Alexander Valley, Cabernet Sauvignon at the Fête of the Masters Reception  
  5. 5. Special guest Dali Konopac strolls through the Alexander Valley vineyard
  6. 6. Appetizers by Chef Peter McCaffrey
  7. 7. Perrier Jouët Fleur de Champagne Brand Launch
  8. 8. Special Guests
  9. 9. Gift by Riedel Glassware in Honor of Fredrick Dame The Nation’s Leading Wine Auctioneer Fritz Hatton in awe.
  10. 10. Appetizers by Chef Peter McCaffrey
  11. 11. The Event Planner Laura Bourret standing with the Catering Supervisor smiles as the guests arrive in limousines as planned.
  12. 12. Andrea Immer Robinson, her son with Frederick Dame & Family
  13. 13. Larry Stone, Master Sommelier with Ted Simpkins VP of Southern Wine & Spirits & Proprietor of Lancaster Estate Winery
  14. 14. Guest Dali Konopac enjoying a glass of Roth Cabernet in the Barrel Room
  15. 15. Fredrick Dame with Special Guest
  16. 16. Kim Beto with Special Guests
  17. 17. Master Sommeliers
  18. 18. Billa  Donaldson  with  Guests  of  Diageo  Wine  
  19. 19. Lancaster Estate Winemaker Jennifer Higgins
  20. 20. Fête of the Masters   Event Developer and Manager Laura Bourret opening the door to the caves.
  21. 21. Table Setting for the Venerated Court of Master Sommeliers
  22. 22. Dinner in the Caves Event Theme Française Moroccan
  23. 23. Proprietor’s Table and Belly Dancers Lounge
  24. 24. Entrée by Chef Peter McCaffrey Wine & Food Pairings by Laura Bourret & Kim Beto
  25. 25. The evening peaks as each Master Sommelier shares a bottle from their own personal cellars. Rare wines from around the world hand picked by the Court of Master Sommeliers A rare evening indeed – an unprecedented event.
  26. 26. Sponsors of the Fête of the Masters
  27. 27.        au revoir Laura Bourret P.O. Box 186 St. Helena, CA 94574