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Marketing Tips for Blast Off - Laura Baddish

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Laura Baddish of The Baddish Groups shares ten must-know tips to consider when creating and executing your marketing strategy if you want to take your product, service, or organization to the next level.

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Marketing Tips for Blast Off - Laura Baddish

  1. 1. 3...2...1 Get Your Company Off the Ground and Soaring Ten Marketing Tips to Make It Happen Laura Baddish
  2. 2. Laura Baddish Boast the Benefit Marketers should always respect the human component of a value proposition. Beyond boasting a better, faster, or unique product, you need to frame your message in terms of a benefit, risk, or value that resonates with the customer on a personal level. At the end of the day, you need to appeal to some aspect of the human experience.
  3. 3. Laura Baddish Dare to Be Different Innovation is what sets leaders apart from the rest of the herd. Allocate the appropriate time and resource to discovering new techniques or approaches that do more than just imitate others or stick to the beaten path. A unique marketing strategy can go a long way towards establishing your brand and building your customer base early.
  4. 4. Laura Baddish Keep an Open Mind Proactive listening can be an incredibly valuable online marketing strategy. Do not just follow the demand, but make moves to step out in front of it. It is awesome to create a demand or build on it, but finding people who already need what you are supplying is an immediate boon to your business.
  5. 5. Laura Baddish Know When to Eject from Stealth Mode When it comes to marketing a new product, service, or organization, one of the most crucial things to get right is timing. Obviously, if you build buzz too early, you may hit peak interest before you can actually deliver. However, waiting too long hurts too. The process takes time, so give yourself plenty of it.
  6. 6. Laura Baddish Remember Who is Always Right There is no universal rule when it comes to the best fit for a marketing strategy. However, you should always prioritize your customer as the center of the approach. This means working hard to cater your service or good to what they need or want, rather than what you wish they did.
  7. 7. Laura Baddish Find Your Voice A strong editorial voice is just one crucial tool in your larger arsenal that can help define how your customers understand what you offer. When all is said and done, you want your clientele to be able to identify the business by its voice immediately, even without all the fancy branding.
  8. 8. Laura Baddish Freebies Forever When you are offering something that tastes fantastic, you want to get it into as many people's mouths as possible. When the product really is good, it will speak for itself - you just need to give it a chance to do so. Leverage the high quality of what you are marketing by giving customers a risk-free chance to try it for themselves.
  9. 9. Laura Baddish Four Starter Steps When it comes to reaching your customers, there are four things you absolutely need to know. First, you should have a clear understanding of who they are. Second, where are they located? Third, what is the best way for you to engage them? Fourth, you should have a good idea about how to convert them into leads.
  10. 10. Laura Baddish Be Nimble Things can happen in an instant. Truly invest yourself in the success of your campaign. Especially given the ubiquitous nature of digital media, you should not think of your marketing as a one-way street. Get your message out there, but these days that might not be the end of the process. Consider marketing a conversation with the customer.
  11. 11. Laura Baddish Early PR is a Winner Taking advantage of PR early in your company's genesis can help save money. The right PR can help communicate your brand until you are able to invest more heavily and consistently in traditional marketing.

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