Laura Baddish of The Baddish Groups shares ten must-know tips to consider when creating and executing your marketing strategy if you want to take your product, service, or organization to the next level.
Get Your Company
Off the Ground and
Ten Marketing Tips to Make It Happen
Boast the Benefit
Marketers should always respect the human component of a value proposition. Beyond
boasting a better, faster, or unique product, you need to frame your message in terms
of a benefit, risk, or value that resonates with the customer on a personal level. At the
end of the day, you need to appeal to some aspect of the human experience.
Dare to Be Different
Innovation is what sets leaders apart from the rest of the herd. Allocate the appropriate
time and resource to discovering new techniques or approaches that do more than just
imitate others or stick to the beaten path. A unique marketing strategy can go a long
way towards establishing your brand and building your customer base early.
Keep an Open Mind
Proactive listening can be an incredibly valuable online marketing strategy. Do not just
follow the demand, but make moves to step out in front of it. It is awesome to create a
demand or build on it, but finding people who already need what you are supplying is
an immediate boon to your business.
Know When to Eject from Stealth Mode
When it comes to marketing a new product, service, or organization, one of the most
crucial things to get right is timing. Obviously, if you build buzz too early, you may hit
peak interest before you can actually deliver. However, waiting too long hurts too. The
process takes time, so give yourself plenty of it.
Remember Who is Always Right
There is no universal rule when it comes to the best fit for a marketing strategy.
However, you should always prioritize your customer as the center of the approach.
This means working hard to cater your service or good to what they need or want,
rather than what you wish they did.
Find Your Voice
A strong editorial voice is just one crucial tool in your larger arsenal that can help
define how your customers understand what you offer. When all is said and done, you
want your clientele to be able to identify the business by its voice immediately, even
without all the fancy branding.
When you are offering something that tastes fantastic, you want to get it into as many
people's mouths as possible. When the product really is good, it will speak for itself -
you just need to give it a chance to do so. Leverage the high quality of what you are
marketing by giving customers a risk-free chance to try it for themselves.
Four Starter Steps
When it comes to reaching your customers, there are four things you absolutely need
to know. First, you should have a clear understanding of who they are. Second, where
are they located? Third, what is the best way for you to engage them? Fourth, you
should have a good idea about how to convert them into leads.
Things can happen in an instant. Truly invest yourself in the success of your campaign.
Especially given the ubiquitous nature of digital media, you should not think of your
marketing as a one-way street. Get your message out there, but these days that might
not be the end of the process. Consider marketing a conversation with the customer.
Early PR is a Winner
Taking advantage of PR early in your company's genesis can help save money. The
right PR can help communicate your brand until you are able to invest more heavily
and consistently in traditional marketing.