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Laura avonius cdma2014


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Laura avonius cdma2014

  1. 1. SUOMI24 UUDISTUS Laura Avonius Aller Media Oy
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  4. 4. 4 SUOMI24 UUDISTUKSEN WAY OF WORKING Co-innovation by extended project team Concepting partner Doberman B2B panel Meetups, networking events etc or dedicated panel that Comments on pilots / concepts? Mix of B2B clients and partners Piloting and cocreation of commercial innovations. Wide enough representation of different business models Cross-functional Aller team: Sales, marketing, community mgmt, development, editorial teams, architecture & design User panel and Luotsi community Commenting/voting on concept ideas and layouts, prototype testing, beta-users, active communication
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