SlideShare a Scribd company logo
1 of 46
Download to read offline
2
2
2
3
Photo by Emily Morter on Unsplash
4
Prise en compte de
l’intention de
recherche
Information de
meilleure qualité
Freins levés grâce
au contenu & aux
fonctionnalités
Expérience plus
satisfaisante
Photo by Paul Gilmore on Unsplash
Meilleur Plus de Plus de Meilleure
5
6
1. L’influence des personas dans le choix des mots-clés
2. L’exploration du mot-clé le plus loin possible
3. Mes tips de rédaction SEO UX-friendly
4. Les bonnes pratiques de templates pour le SEO
7
(réellement)
(concrètement)
(véritablement)
Photo by Imani Bahati on Unsplash
8
Photo by Yoann Boyer on Unsplash
Les attributs que l’on
utilise chez khosi pour
rédiger nos personas
8
9
Photo by Yoann Boyer on Unsplash
9
➔
➔
10
Photo by Yoann Boyer on Unsplash
10
➔
➔
➜
➜
➜
11
Photo by Yoann Boyer on Unsplash
11
➔
➔ ・
・
・
12
Photo by Sigmund on Unsplash
13
Photo by José Ignacio Pompé on Unsplash
14
Photo by José Ignacio Pompé on Unsplash
Shopping, pack local,
PAA, position 0,
intention perçue
Types de pages,
résultats enrichis,
difficulté du mot-clé
Recherches
associées, longue
traîne, questions
associées
Adéquation offre /
demain et axes de
différenciation
Intention de
recherche, objectif
et questions
sous-jacentes
15
Photo by José Ignacio Pompé on Unsplash
16
Photo by José Ignacio Pompé on Unsplash
・
・
・
17
18
19
20
21
Photo by Joshua Rawson-Harris on Unsplash
22
22
23
23
✓
Photo by Joanna Nix-Walkup on Unsplash
24
Photo by Joanna Nix-Walkup on Unsplash
25
26
27
Photo by JESHOOTS.COM on Unsplash
28
Photo by JESHOOTS.COM on Unsplash
29
Photo by JESHOOTS.COM on Unsplash
STRATÉGIE
- contenu très long
- ligne éditoriale
centrée sur le conseil
- contenu générique
- tableaux de prix
30
Photo by JESHOOTS.COM on Unsplash
STRATÉGIE
- lecture uniquement
- seul le tableau répond
à l’intention
- aucune possibilité de
résultat personnalisé
31
Photo by JESHOOTS.COM on Unsplash
CONFIGURATEUR
- fonctionnalité
répondant à l’intention
de recherche
- contenu court centré
utilisateur
32
Photo by JESHOOTS.COM on Unsplash
CONFIGURATEUR
- besoin de compenser
avec des efforts sur la
popularité ?
33
Photo
by
JESHOOTS.COM
on
Unsplash
Penser à
l’utilisateur
avant de penser
à Google ;)
34
34
35
35
36
36
37
précis (longue traîne)
vague (short tail)
achat ou
souscription
information
38
précis (longue traîne)
vague (short tail)
achat ou
souscription
information
39
Photo by Andrew Petrov on Unsplash
40
Photo by Danielle MacInnes on Unsplash
41
http:/
/bit.ly/gardenparty-khosi-2
Photo by Siora Photography on Unsplash
42
Photo by Christian Stahl on Unsplash
43
44
💖
Photo by Ehud Neuhaus on Unsplash
Comment faire de l'UX en SEO ?
Comment faire de l'UX en SEO ?

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