Putting Your Social Media Research Together

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A short presentation that sums up the previous three in the series, Social Media for Small Business. This show goes through the questions you should ask yourself in the final stages of planning your social media campaign - about research, goals, scheduling, and organizing the information you've gathered into a coherent, realistic social media plan.

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Putting Your Social Media Research Together

  1. 1. Social Media for Small Business Planning & Research
  2. 2. The Final Stage of Planning <ul><li>Research you’ve done </li></ul><ul><li>Making your site decisions </li></ul><ul><li>Setting your goals </li></ul><ul><li>Gathering your information </li></ul><ul><li>Starting your content update schedule </li></ul>
  3. 3. Research You’ve Done <ul><li>Competition Research </li></ul><ul><ul><li>Getting ideas and checking out who is your competition and what they are doing online </li></ul></ul><ul><li>Keyword Research </li></ul><ul><ul><li>Developing your keyword lists </li></ul></ul><ul><li>Site Research </li></ul><ul><ul><li>Researching the information you will need on each site that you want to use </li></ul></ul>
  4. 4. Making Your Site Decisions <ul><li>What sites are your competitors using? </li></ul><ul><li>What sites are your customers using? </li></ul><ul><li>What sites will you be able to keep up with? </li></ul>
  5. 5. Setting Your Goals <ul><li>What are your goals for each site? </li></ul><ul><li>Can you measure them? </li></ul><ul><li>How often will you measure them? </li></ul><ul><li>Do you have a plan to reach them? </li></ul><ul><li>Is your plan realistic in time and money? </li></ul>
  6. 6. Gathering Your Information <ul><li>Company information </li></ul><ul><li>Images, videos, press releases </li></ul><ul><li>Marketing materials </li></ul><ul><li>Is everything consistent with your branding? </li></ul>
  7. 7. Content Update Schedule <ul><li>How often will you post updates or new content? </li></ul><ul><li>Do you have a realistic schedule that you can keep up with? </li></ul><ul><li>Different sites have different update requirements to keep people interested </li></ul>
  8. 8. Thank You <ul><li>Thank you for taking the time to listen to my presentation. For more information, please check out the following pages... </li></ul><ul><ul><li>Website – www.launchitsocialmedia.com </li></ul></ul><ul><ul><li>Blog – www.launchitsocialmedia.com/blog </li></ul></ul>
  9. 9. What’s Next? <ul><li>Creating Your Social Media Schedule </li></ul><ul><li>To be Posted on 11-04-11 </li></ul><ul><li>Ann Schutz </li></ul><ul><li>Social Media Tools and Training </li></ul><ul><li>Launch It Social Media </li></ul><ul><li>[email_address] </li></ul>

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