Launch48 | Hello.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.

This session
• Launch48 Idea Map
• Build measure learn feedback loop.
• What to do this weekend.

‘Mark...
1
Launch48 | Idea Map

2
4

3
5

7

6

8

9

10

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder...
Launch48 | Hello.

2 key questions for the weekend
• Is this something customers want?
• Will they pay for it? If not, who...
Launch48 | Hello.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Build measure learn.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square V...
Launch48 | Dashboard

What we thought	

Interviewing 50 women, aged 30 - 40,
will give us an average time spent
shopping o...
Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Validation.

Validation
• What problem do we need to solve?
•What value do customers place on the
problem?
• Ar...
Launch48 | Business model.

Business model
• Competitor analysis.
• Revenue model.
• Size of market.

‘Markets come and go...
Launch48 | Cool quote

“The ability to take advantage of opportunity
is a function of speed, flexibility, boldness
and init...
Goodie Bag!

‘Markets come and go. Good businesses don’t.’

!

Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Video

http://www.ted.com/talks/
kid_president_i_think_we_all_need_a_pep_tal
k.html

‘Markets come and go. Good...
Fin | End

Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.

‘Don’t let people tell y...
London 2014 Class Slides
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London 2014 Class Slides

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London 2014 Class Slides

  1. 1. Launch48 | Hello. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  2. 2. Launch48 | Hello. This session • Launch48 Idea Map • Build measure learn feedback loop. • What to do this weekend. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  3. 3. 1 Launch48 | Idea Map 2 4 3 5 7 6 8 9 10 ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  4. 4. Launch48 | Hello. 2 key questions for the weekend • Is this something customers want? • Will they pay for it? If not, who will? ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  5. 5. Launch48 | Hello. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  6. 6. Launch48 | Build measure learn. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  7. 7. Launch48 | Dashboard What we thought Interviewing 50 women, aged 30 - 40, will give us an average time spent shopping online per week. What we learnt We found that the average time is 3.5 hours per week What’s next? Solution testing ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  8. 8. Launch48 | The plan. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  9. 9. Launch48 | Saturday. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  10. 10. Launch48 | The plan. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  11. 11. Launch48 | The plan. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  12. 12. Launch48 | The plan. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  13. 13. Launch48 | Validation. Validation • What problem do we need to solve? •What value do customers place on the problem? • Are you solving the problem? •Build on feedback. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  14. 14. Launch48 | Business model. Business model • Competitor analysis. • Revenue model. • Size of market. ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  15. 15. Launch48 | Cool quote “The ability to take advantage of opportunity is a function of speed, flexibility, boldness and initiative.” ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  16. 16. Goodie Bag! ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  17. 17. Launch48 | Video http://www.ted.com/talks/ kid_president_i_think_we_all_need_a_pep_tal k.html ‘Markets come and go. Good businesses don’t.’ ! Fred Wilson. Co-Founder, Union Square Ventures
  18. 18. Fin | End Danke.Grazie.Shukran. Merci.Takk.Xie xie.Toda. Thanks! @launch48 Choose your journey. ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’ ! Dennis Crowley. Co-Founder, Foursquare

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