L48 Lessons


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By Fabio De Bernardi at the Launch48 2009 Conference

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L48 Lessons

  1. 1. <ul><li>Lessons learned from Launch48 </li></ul>Fabio De Bernardi [email_address] @fabiodebe | @ilikeucoz http://www.ilikeucoz.com
  2. 2. What is ilikeucoz? it’s a messaging system to tell people that matters in your life why you like them it’s simple, spontaneous, low engagement, high-reward and viral
  3. 3. Preamble <ul><li>48 hours to build the skeleton of a successful web business are just fine </li></ul><ul><li>BUT </li></ul><ul><li>skills are the really critical asset </li></ul>
  4. 4. What went right? <ul><li>1. </li></ul><ul><li>great team of “strangers” </li></ul>
  5. 5. What went right? <ul><li>2. </li></ul><ul><li>a thousand flowers blossomed (Guy Kawasaki was right) </li></ul>
  6. 6. What went right? <ul><li>3. </li></ul><ul><li>mentors gave huge help </li></ul>
  7. 7. What went wrong? <ul><li>1. </li></ul><ul><ul><li>we haven’t stood on the shoulders of the giants </li></ul></ul>
  8. 8. What went wrong? <ul><li>2. </li></ul><ul><li>no dev skills to push things forward </li></ul>
  9. 9. What went wrong? <ul><li>3. </li></ul><ul><li>hard to keep the excitement high at all times </li></ul>
  10. 10. What I’ve learned? <ul><li>1. </li></ul><ul><li>tailor your pitch to be sexy </li></ul>
  11. 11. What I’ve learned? <ul><li>2. </li></ul><ul><li>don’t be afraid of sharing your ideas (execution is what really matters) </li></ul>
  12. 12. What I’ve learned? <ul><li>3. </li></ul><ul><li>however, protect your IP </li></ul>
  13. 13. What I’ve learned? <ul><li>4. </li></ul><ul><li>Launch48 is the first step, then iterate iterate iterate and don’t lose your spirit </li></ul>
  14. 14. What I’ve learned? <ul><li>5. </li></ul><ul><li>being part of the team after Launch48 should only be in/out </li></ul>
  15. 15. Q&A <ul><li>Questions anyone? C’mon... : ) </li></ul>Fabio De Bernardi [email_address] @fabiodebe | @ilikeucoz http://www.ilikeucoz.com